Lydia David
Coimbatore,PB
Summary
Highly motivated Content Creator with proven track record developing engaging content. Works well independently as well as collaboratively. Adept at managing multiple projects while producing successful outcomes. Experienced in utilizing AI tools for advanced research and content refinement to maximize outcome and overall performance.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Lead Content Producer
Justo Global
06.2022 - Current
- Conduct research and create marketing calendars
- Enhance digital and print materials for better engagement
- Coordinate team efforts towards result driven content strategies
- Participated in brainstorming sessions with cross-functional teams, contributing innovative ideas for new projects or campaigns.
- Assisted in video production process from pre-production planning through post-production editing stages.
- Conducted thorough research to provide accurate and up-to-date information in all published materials.
Content Writer
Damngud Design Agency
02.2021 - 02.2022
- Strategize and schedule content for consistent, targeted social media campaigns
- Produce SEO-rich website copy, blogs, social media posts, and emailers to drive engagement and improve search rankings
- Performed keyword research to optimize content for SEO.
- Improved content quality by conducting thorough research and incorporating industry trends.
- Increased brand visibility by consistently producing high-quality, SEO-optimized content.
Content Specialist
PPTS Solutions Pvt Ltd
09.2020 - 01.2021
- Crafted engaging content to enhance search visibility and drive traffic
- Evaluated social media strategies to identify strengths and areas for improvement
- Assessed key metrics to optimize future content initiatives and drive futuristic results
- Stayed current on industry trends and competitor activity to inform content strategy decisions.
Digital Marketing Specialist
Texila Educational & Management Services Pvt Ltd
11.2018 - 10.2019
- Delivered clear insights to stakeholders through visual data representation
- Implemented new strategies to improve click-through rates and conversion.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Created social media content with innovative brand messaging to support new product launches.
Digital Marketing Executive
Nishta Nexgen Solutions Pvt Ltd
06.2017 - 05.2018
- Collaborated on design concepts and implementation for various projects
- Created email blast campaigns to target key customers.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
Education
MBA - ADMINISTRATION
Karunya University
Coimbatore, India01.2018
MASTER OF VISUAL - COMMUNCATION
Karunya University
01.2015
12TH -
Indian School Muscat
01.2012
10TH -
Indian School Al-Seeb
01.2010
Skills
- Content scheduling
- Editorial calendar management
- Content coordination
- Video content creation
- Social media content campaigns
- Scriptwriting
- Digital channel management
- Creative Writing
- SEO Techniques
- Marketing automation
- Copywriting
- Problem-solving abilities
- Multitasking
- Time management abilities
- Team Management
- Team building
- Quality Control
- Marketing Strategies
Certification
- Content Marketing, William McGuffey Academy
- Social Media Marketing, CourseNvy
- Mega Marketing Course, Pouti Eti
Timeline
Lead Content Producer
Justo Global
06.2022 - Current
Content Writer
Damngud Design Agency
02.2021 - 02.2022
Content Specialist
PPTS Solutions Pvt Ltd
09.2020 - 01.2021
Digital Marketing Specialist
Texila Educational & Management Services Pvt Ltd
11.2018 - 10.2019
Digital Marketing Executive
Nishta Nexgen Solutions Pvt Ltd
06.2017 - 05.2018
12TH -
Indian School Muscat
10TH -
Indian School Al-Seeb
MBA - ADMINISTRATION
Karunya University
MASTER OF VISUAL - COMMUNCATION
Karunya University
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