Summary
Overview
Work History
Education
Skills
Interests
Disclaimer
Timeline
Generic

M. KARTHIK

SEO & Content Marketing Specialist & Finance and Accounts.
Bangalore

Summary

Highly motivated and results-driven professional with 22 years of experience in Operations. Skilled in Operations,Finance, Accounting, Digital Marketing, with a proven ability to deliver measurable results and contribute to organizational growth. Adept at building strong client relationships and managing multiple priorities.”

Overview

22
22
years of professional experience
5
5
Languages

Work History

Digital Marketing, Accounts & Finance

Martellect Tech Private Limited
07.2022 - Current
  • Conduct keyword research, and identify high-value opportunities to improve website rankings.
  • Optimize on-page elements (titles, meta tags, headings, content, internal linking, and URL structure).
  • Perform technical SEO audits to enhance site speed, mobile responsiveness, and crawlability.
  • Build high-quality backlinks through outreach, guest posting, and partnerships.
  • Track and analyze website performance using tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs.
  • Monitor search engine algorithms, and update SEO strategies accordingly.
  • Develop and execute content marketing strategies aligned with brand goals.
  • Create engaging, SEO-friendly content (blogs, articles, landing pages, product descriptions, case studies).
  • Collaborate with designers and video teams for multimedia content creation.
  • Optimize existing content for better search visibility and conversions.
  • Maintain editorial calendars, and ensure consistent content publishing.
  • Align SEO and content efforts with paid campaigns, social media, and email marketing.
  • Support lead generation through content-driven strategies (white papers, eBooks, and guides).
  • Improve conversion rates with optimized CTAs, landing pages, and A/B testing.
  • Prepare weekly and monthly reports on SEO performance, traffic, rankings, and conversions.
  • Analyze competitor websites and content strategies to identify growth opportunities.
  • Present actionable insights to stakeholders to improve marketing ROI.
  • Work closely with marketing, sales, and development teams to ensure cohesive strategies.
  • Stay updated with the latest SEO trends, Google algorithm changes, and content marketing best practices.
  • Conduct training or workshops for internal teams on SEO basics and content guidelines.


  • Maintain accurate financial records, ledgers, and journal entries.
  • Prepare monthly, quarterly, and annual financial statements (P&L, Balance Sheet, Cash Flow).
  • Ensure compliance with accounting standards (IFRS, GAAP), and statutory requirements.
  • Reconcile bank statements, vendor accounts, and inter-company transactions.
  • Process vendor invoices, payments, and staff reimbursements.
  • Monitor accounts receivable, and follow up on outstanding payments.
  • Maintain aging reports, and ensure timely collections.
  • Negotiate payment terms with vendors and clients to optimize cash flow.
  • Assist in preparing annual budgets and periodic financial forecasts.
  • Monitor actuals vs. Budgets, analyze variances, and provide corrective action insights.
  • Support management with financial planning for business growth.
  • Prepare and file GST, VAT, TDS, and income tax returns.
  • Liaise with auditors, tax consultants, and regulatory authorities.
  • Ensure compliance with corporate laws, statutory audits, and internal policies.
  • Conduct cost analysis, profitability reports, and break-even studies.
  • Support management in investment decisions, pricing strategies, and project evaluations.
  • Provide MIS (Management Information System) reports for strategic planning.
  • Implement and monitor internal financial controls.
  • Support statutory and internal audits with proper documentation.
  • Identify risks, and recommend process improvements for efficiency.
  • Coordinate with other departments (HR, Sales, Operations) for financial data accuracy.
  • Guide junior accountants and finance staff in daily operations.
  • Communicate financial insights to management for informed decision-making.


Manager Operations

Big Estate Services
01.2019 - 06.2022
  • Registration for Expats.
  • Visa Extension for Expats.
  • Residential Permit for Expats.
  • House setting up with Interiors for Expats.
  • Facility management services for Expats.
  • Department: Expatriate Management, Facility Management, Property Management

Manager Operations

Red Estate Destination Pvt Ltd
04.2015 - 01.2019
  • Coordinating with team & preparing monthly dashboard.
  • Project update reports.
  • MIS Report.
  • Expenses Report.
  • Provision Report.
  • Office Expenses.
  • Coordinating with team and sending all above report to client.
  • Sending timely information of Project list starting to Completion stage.
  • Under Construction projects.
  • Ready Projects.
  • Upcoming Projects.
  • Preparing DCS.
  • Profit & Loss Cost Sheet of the units for sales.
  • Site visits / keys coordination.
  • Coordinating with builder & Internal team to arranging keys for site visits.
  • Coordinating with Internal team, Builder and Association for Utility payments.
  • Segregating utility payments like maintenance, Bescom & Water bill and processing for payment and getting it paid from the client.
  • Follow up with the Builder and other stakeholders for concluding the transaction.
  • Getting clearance on the documents from the builder to get the units registered.
  • Coordinating with builder to get the NOC & NDC on unit transaction payments.
  • Office administration job.
  • Taking Report on day to day activities, expenses & requirement list from the team and helping them to run the office smoothly.
  • Sales & FM support.
  • Sales support – Helping sales team on providing cost sheet, site visit.
  • FM Support – Helping FM team to get this site visit done at the timely manner with the keys arrangement without any problems.
  • Department: Facility Management

Assistant Manager

CBRE
11.2008 - 03.2015
  • Company Overview: Companies through CBRE: SPML, NOKIA, Elita Promenade, Quintales Musigma, Tulip, Sapient, Times of India.
  • Resolving Associates Issues.
  • Client Management.
  • Property Management.
  • Billing & Payments.
  • Purchasing.
  • Taking Care of Facility (Housekeeping, Security, Horticulture, Cafeteria, Maintenance, BMS, Access control, CCTV).
  • Campus Maintenance.
  • Admin Weekly Report & Monthly report.
  • Desk allocation Details of Employees.
  • Organizing and directing through subordinate managers and supervisors the work of staff engaged in central administrative functions.
  • Played a key role in assisting the associate to make smooth transition from day to day base.
  • Department: Asset Service

Admin Executive

TATA Consultancy Services (Think Campus) through JCI (Duster’s)
01.2006 - 10.2008
  • Resolving Associates Issues.
  • Client Management.
  • Billing & Payments.
  • Purchasing.
  • Taking Care of Facility (Housekeeping, Security, Horticulture, Cafeteria, Maintenance, BMS, Access control, CCTV).
  • Campus Maintenance.
  • Admin Weekly Report & Monthly report.
  • Department: Admin

Marketing Executive

Darsha developers
01.2006 - 12.2006

Client Relationship Management

  • Identify potential clients through networking, cold calling, site visits, digital campaigns, and real estate portals.
  • Generate qualified leads for sales teams through targeted marketing activities.
  • Maintain a database of prospective buyers, tenants, and investors.
  • Develop and execute marketing campaigns for property sales, rentals, and new project launches.
  • Promote real estate listings through online platforms (99acres, MagicBricks, OLX, Housing.com, etc.). And social media.
  • Coordinate with advertising agencies, designers, and vendors for brochures, hoardings, flyers, and digital creatives.
  • Conduct market research to analyze competitors, pricing trends, and customer preferences.
  • Interact with clients to understand requirements, and suggest suitable properties.
  • Schedule and organize property site visits with prospective buyers or tenants.
  • Follow up with leads to convert inquiries into successful deals.
  • Provide after-sales support to maintain long-term customer relationships.
  • Enhance the brand visibility of the real estate office through online and offline channels.
  • Manage social media presence, website updates, and digital ad campaigns.
  • Organize property exhibitions, open houses, and promotional events.
  • Collaborate with the sales team to achieve monthly and quarterly sales targets.
  • Work with property owners, developers, and brokers to source new listings.
  • Prepare weekly and monthly marketing performance reports, and present insights to management.
  • Ensure compliance with legal and company guidelines in all promotional activities.

Front office operator

see consulting pvt Ltd
07.2004 - 12.2005
  • Attending phone calls and taking care of office responsibilities.

Customer Care Executive

Airtel (Prepaid division)
06.2003 - 06.2004
  • Answer customer calls, emails, and chat queries in a professional and courteous manner.
  • Provide accurate information regarding Airtel products, services, billing, and plans.
  • Assist customers with technical troubleshooting for mobile, broadband, DTH, and digital services.
  • Register, track, and resolve customer complaints within the defined turnaround time (TAT).
  • Escalate unresolved issues to higher authorities or technical teams when required.
  • Ensure first-call resolution (FCR) to reduce repeated queries.
  • Cross-sell and upsell Airtel services (e.g., broadband, postpaid, DTH, add-on packs).
  • Promote new offers, recharge plans, and digital products to customers.
  • Support customer onboarding, activation, and plan migration processes.
  • Build positive relationships with customers to ensure satisfaction and loyalty.
  • Follow up with customers to confirm resolution and feedback.
  • Maintain a customer-first approach in all interactions.
  • Update CRM systems with accurate customer interaction records.
  • Maintain the confidentiality of customer data as per Airtel's policies.
  • Adhere to company processes, scripts, and compliance guidelines.
  • Achieve daily/weekly KPIs, like call handling time, resolution rate, and customer satisfaction score (CSAT).
  • Collaborate with peers and team leaders to improve customer service quality.
  • Participate in training sessions to stay updated on Airtel’s latest products and services.

Education

Degree (BCOM) - undefined

Bangalore University

SSLC -

Vimanapura high school

High School Diploma -

Industrial Training Institute
Bengaluru, India
04.2001 -

Skills

MS Excel – Formulas, Pivot Tables, VLOOKUP, Data Validation, Charts, Dashboards

Interests

Traveling, Surfing, Sports

Disclaimer

Date of Birth: 1981-07-16 Marital Status: Married Telephone: Mobile: 7305010646 Address: 366,9th cross Sanjay Nagar Marathahalli Bangalore 560037 I hereby declare that the above written particulars are best of my knowledge and belief. Yours truly M. KARTHIK

Timeline

Digital Marketing, Accounts & Finance

Martellect Tech Private Limited
07.2022 - Current

Manager Operations

Big Estate Services
01.2019 - 06.2022

Manager Operations

Red Estate Destination Pvt Ltd
04.2015 - 01.2019

Assistant Manager

CBRE
11.2008 - 03.2015

Marketing Executive

Darsha developers
01.2006 - 12.2006

Admin Executive

TATA Consultancy Services (Think Campus) through JCI (Duster’s)
01.2006 - 10.2008

Front office operator

see consulting pvt Ltd
07.2004 - 12.2005

Customer Care Executive

Airtel (Prepaid division)
06.2003 - 06.2004

High School Diploma -

Industrial Training Institute
04.2001 -

Degree (BCOM) - undefined

Bangalore University

SSLC -

Vimanapura high school
M. KARTHIKSEO & Content Marketing Specialist & Finance and Accounts.