Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

M. SRIDHARAN

FMCG Sales & Distribution
Thiruporur, Chengalpattu, Chennai. TN,TN

Summary

Experienced Management Professional with over 30 years of experience in FMCG & Service Industry in the areas of Sales & Distribution, Marketing, Business Development and Channel Sales & Retail Operation. Excellent reputation for resolving problems, improving customer satisfaction, and driving overall operational improvements. Consistently saved costs while increasing profits.

Overview

6
6
years of post-secondary education
36
36
years of professional experience

Work History

VP Sales

Foods & Sports, Mahesh Value Products Pvt. Ltd
Chennai, TN
  • Perfected the business model for delivery of Sports Product.
  • Transformed Sales Distribution Channel to Pan-India Sales.
  • Distributed connectivity for both primary and secondary sales.
  • Increased customer satisfaction by streamlining the Wholesale channel purchases through Loyalty Bonus strategy.

Independent consultant

FMCG Products and Sports Products
04.2016 - 10.2020
  • Sales and Distribution Infrastructure Task-Project with B2B company at Chennai.
  • Cricket Sports Products: Sales and Marketing.
  • Chennai Based online (organic Products) Distribution -B2C Kerala Based Bakery Manufacturer-Retail Products: New Product launch activities for South India (Marketing Inputs, coaching sales team and channels and Launch execution plan and monitor) Next-Generation Products Sales and Distribution and BTL for TN, Kerala,.
  • Sales Training for MNC clients and Tamilnadu Based Clients.
  • Skills and Competency Workshop for career growth and new Jobs.
  • Coaching -Conducting workshop for Aspiring leadership team.
  • Aspiring MBA students –Career path workshops in Chennai based Business schools.

VP Sales

Tamil Language Print Media, Ananda Vikatan
Chennai, TN
06.2014 - 03.2016
  • Channel Engagement for Conventional Business through Retail Score Incentive for Agents.
  • Alternative Channels : 1.
  • Grocery shops Total 6000 shops (Doubled Coverage in Top Cities in TN) 2.Direct to Homes exclusive Channels 25k Homes direct reach.
  • Drove operational improvements by launching a New Magazine "Aval Kitchen" Focused on FMCG MODERN TRADE & Kirana Channels : 50K copies per Month from 5K in 3 Quarters.

National Sales Manager

Foods and Sports, Mahesh Value Products Pvt. Ltd
Chennai, TN
12.2011 - 05.2014
  • Built New Sales and Distribution teams to get the Infrastructure in place for Foods and Sports Products across India.
  • Transferred Trading to Distribution Channels.
  • Put in Motion a New Product Portfolio launch : Masala in Foods Category and Tennis Ball in sports category.
  • Appointed CFA in all South Indian and Key states in the rest of India.
  • Drove operational improvements which resulted in savings and improved profit margins.
  • Business Growth in 3 years : 18 Cr to 30 Cr.

Deputy General Manager

Tata Tele Services
Chennai, TN
10.2008 - 11.2011
  • Increased retail outlets coverage from 3000 to 8500 in Chennai and from 7000 to 22000 in Rest of Tamil Nadu.(Project ACE-Mckinsey).
  • Instrumental in growth of post-paid connections in South, Tamil Nadu region and 20% growth in prepaid connections.
  • Extended distribution of 140 stores (COCO60 & Franchisee 80) in Tamil Nadu region.
  • Successfully brought down the churn rate from 7% to 2.5% and achieved 100% collections.
  • Achieved overall revenue growth of 25%.

Field Sales & Customer Service Manager

Hindustan Unilever Ltd
06.1986 - 09.2008
  • Successfully handled 240 Crore business by leading the sales team for FMCG leading categories, viz., Personal Wash, Fabric Wash, Household Care, Hair, Oral, Skin, Foods & Beverages.
  • Maintained Trade EQ and achieved the world class 85% EQ in the year 2007.
  • Recruited and trained large distribution house, territory sales in charge& activation executives.

Sales Supervisor

Gold Spot. Thumbs Up
Madurai, TN
01.1985 - 05.1986
  • Created and developed infrastructures by appointing stockists in major towns in Tamil Nadu.
  • Launched Thumbs Up brand in Tamil Nadu for gaining market share, increasing sales and creating brand awareness.
  • Ensured presence in Kiosk outlets.

Sales Executive

Spencer's Soft Drinks Co
Madurai, TN
01.1984 - 01.1985
  • Handled institutional sales with an objective to enhance business amongst other drinks in communities like cafeteria, restaurants, cinema halls and clubs.
  • Formulated and implemented promotional campaigns to boost sales and increased market penetration.

Education

Post Graduate Diploma - Business Administration

XLRI
04.2005 - 04.2006

PGDBM - Sales & Marketing

Bharatiya Vidya Bhawan
03.1993 - 04.1995

Bachelor of Commerce - undefined

Madurai Kamaraj University
04.1982 - 05.1985

Skills

Sales strategy development

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Timeline

Independent consultant

FMCG Products and Sports Products
04.2016 - 10.2020

VP Sales

Tamil Language Print Media, Ananda Vikatan
06.2014 - 03.2016

National Sales Manager

Foods and Sports, Mahesh Value Products Pvt. Ltd
12.2011 - 05.2014

Deputy General Manager

Tata Tele Services
10.2008 - 11.2011

Post Graduate Diploma - Business Administration

XLRI
04.2005 - 04.2006

PGDBM - Sales & Marketing

Bharatiya Vidya Bhawan
03.1993 - 04.1995

Field Sales & Customer Service Manager

Hindustan Unilever Ltd
06.1986 - 09.2008

Sales Supervisor

Gold Spot. Thumbs Up
01.1985 - 05.1986

Sales Executive

Spencer's Soft Drinks Co
01.1984 - 01.1985

Bachelor of Commerce - undefined

Madurai Kamaraj University
04.1982 - 05.1985

VP Sales

Foods & Sports, Mahesh Value Products Pvt. Ltd
M. SRIDHARANFMCG Sales & Distribution