M SURES ATHIDIYA
Summary
Dynamic professional with 28 years of extensive experience in sales, business development, and account management. Proven track record of driving revenue growth through strategic team leadership and effective channel sales initiatives. Expertise in optimizing sales operations to enhance performance and achieve organizational goals. Committed to fostering strong client relationships and delivering exceptional results in competitive markets.
Overview
28
28
years of professional experience
2
2
Certifications
3
3
Languages
Work History
Regional Sales Head - South - Data Center and Cloud Business
Larsen & Toubro Limited (L&T Data Center and Cloud Services Business)
09.2024 - Current
- Heading the South India sales operations covering Karnataka, Tamil Nadu, Telangana, Andhra Pradesh, and Kerala.
- Led a team of 3 account managers and pre-sales consultants.
- Driving revenue growth through colocation, cloud hosting, and managed services to enterprise and mid-market clients.
- Built and managed a pipeline exceeding USD 40M.
- Negotiated multi-year contracts with large enterprises in IT/ITES and Manufacturing sectors.
- Collaborated with data center operations and delivery teams to ensure seamless customer onboarding and SLA adherence.
- Achieved around USD 0.5M colocation deal as of December 2024.
- Achieved around USD 1M for public cloud deal in Q1 2025-26.
Senior Client Manager - GTM Sales - South
NTT India Pvt Limited
04.2007 - 09.2024
- Responsible for overall quota of USD 2 Million with 10% y-o-y growth target
- Successfully managing large revenue accounts and growing revenue to the tune of 10-15% along with 100% success rate in renewals data center services like colocation, IaaS through private cloud, public cloud (NTT Cloud, GCP) and Security (SOC, VAPT, play store apps scanning, app performance)
- Working closely with OEMs like Palo Alto, Cisco, Fortinet, F5, Forescout, Check Point etc. and finding new avenues to increase revenue
- Always position end to end offerings resulting in long term contracts
- Strongly believe in smooth customer experience right from enquiry to solutioning to sales closure to post-sales support.
- Actively engage with marketing, channel, and alliance sales in qualifying the opportunities leading to higher closure rate
- Very strong in coordination with internal stake holders resulting is quick resolution of customer issues
- Achieved around 115% Gross Profit target of USD 1.6M for the year 2023-24
- Achieved above 100% order booking target for the year 2021-22 and 2022-23
- Early achieved the target for the financial year 2021-22 (April-March) by November 2022
- Achieved more than 100% of the assigned sales quota for last 3 years
- Brought 3-5 new big clients in each FY 2021-22 and 2022-23 with long term contracts.
- Received best performer award for multiple quarters in 2021-22 and 2022-23
Manager - Major Accounts
Enkay Technologies India Private
12.2005 - 04.2007
- Key responsibility to identify and develop market in the South India to sell NEC products
- Conducted business promotion for NEC ISDN EPABX through presentation at corporate places
- Increased the awareness about the emerging technologies in telecommunication like VOIP, ISDN and Networking through ISDN EPABX by utilizing internet protocol and seamless opportunities of ISDN by using NEC ISDN EPABX
- Executed detailed study of the market requirements to suggest the right solution based on the customers’ needs
- Always achieved little over 100% order booking targets
Senior Executive - Sales
Iqara Telecoms India Pvt. Ltd., (Part of British Gas)
09.2003 - 12.2005
- Responsible for selling Internet BW via cable TV cables in an assigned territory.
- Developed new business opportunities in the territory and met the sales targets for the territory.
- Effectively implemented sales promotions to achieve company objectives.
- Proper mapping and business generation from key Verticals
- Responsible for expanding the client base in one territory to another.
- Maintained MIS reports for Iqara customers.
- Responsible for achieving individual sales targets and team sales targets.
- Preparing proposals and negotiating contracts with customers within agreed parameters
- Responsible for making regular sales calls and in- person visits to existing and potential clients in the territory.
- Attained highest sales in the assigned territories.
- Instrumental in launching new products for the company.
Business Development Executive
Hathway Cable and Datacom Pvt. Ltd.
07.1999 - 08.2003
- Responsible for selling Internet BW to retail clients as well as SME’s in assigned territory.
- Directly responsible for all marketing and business development activities
- Responsible for generating the leads through Demos, Planners, Paper Insertion, Flier distribution, references from the existing customers, cold calls etc.
- Preparing proposals and negotiating contracts with customers within agreed parameters
- Responsible for planning of month wise sales on daily basis for achievement of Company objectives.
- Analyzing marketing trends and tracking competitor’s activities and providing valuable inputs for product enhancement and fine-tuning sales & marketing strategies
- Effective implementation of setting up Kiosk to achieve company objectives.
- Developed good customer relationship
- Responsible for increasing the Revenue of the customer
- Review RFP documents, create the proposal outline and guide the template development process.
- Analysis of PC penetration and Internet penetration resulted increased the area of operation in Bangalore.
- Achieved more than 100% target.
Marketing Executive
Ideal Communications
05.1998 - 07.1999
- Market survey, collection of data such as competition behavior, creating product awareness through suspecting, questionnaires, presentations, observations etc.
- Responsible for Closing and executing the order.
- Developed good customer relationship.
- Responsible for handling customer queries.
- Tracking competitor’s activities.
Education
Bachelor of Science (B.Sc.) -
Sikkim Manipal University
01.2016
Master Diploma - Software Engineering
APTECH
01.1997
Skills
Negotiation expertise
Accomplishments
- Business Excellence - GTM for Q1-FY21, Q3-FY21, Q1-FY22
Certification
AWS - Migration Ambassador Foundation (Business) - Certification of Completion
Timeline
Regional Sales Head - South - Data Center and Cloud Business
Larsen & Toubro Limited (L&T Data Center and Cloud Services Business)
09.2024 - Current
AWS - Migration Ambassador Foundation (Business) - Certification of Completion
11-2022
AWS Cloud Practitioner Essentials - Certification of Completion
10-2022
Senior Client Manager - GTM Sales - South
NTT India Pvt Limited
04.2007 - 09.2024
Manager - Major Accounts
Enkay Technologies India Private
12.2005 - 04.2007
Senior Executive - Sales
Iqara Telecoms India Pvt. Ltd., (Part of British Gas)
09.2003 - 12.2005
Business Development Executive
Hathway Cable and Datacom Pvt. Ltd.
07.1999 - 08.2003
Marketing Executive
Ideal Communications
05.1998 - 07.1999
Master Diploma - Software Engineering
APTECH
Bachelor of Science (B.Sc.) -
Sikkim Manipal University