Maanvitha Patil
Mumbai
Summary
I am a Seasoned Retail Business Leader with 11+ years’ experience in customer value, loyalty programs, and digital payments, driving CX enhancementand revenue growth. Skilled in strategic partnerships, commercial negotiations, and team leadershipto maximize program ROI
Overview
12
12
years of professional experience
Work History
Sr.Manager– COCO & ARB (Allied Retail Business) Officer
Bharat Petroleum Corporation Ltd
Mumbai
10.2020 - Current
- Collaborated with marketing teams to drive loyalty program promotions, customer engagement campaigns, and payment-linked offers that improved customer retention and repeat visits.
- Designed and executed customer-centric initiatives, enhancing customer value propositions, improving service quality, and strengthening end-to-end customer journeys across retail outlets.
- Enabled large-scale adoption of digital payments, including POS upgrades, UPI/wallet integrations, and seamless cashless transaction management to improve customer experience and operational efficiency.
- Led commercial negotiations, contract structuring, and lease finalization to expand partner networks and boost non-fuel revenue streams.
- Developed and executed business plans, customer value enhancement strategies, and revenue optimization models to maximize site profitability and customer satisfaction.
- Tracked partner and outlet performance through KPI dashboards, customer insight analytics, and compliance audits; implemented structured performance improvement actions.
- Managed comprehensive fuel retail operations including sales management, stock controls, fund collection, Q&Q compliance, and SAP-based financial operations, ensuring service-level excellence.
- Trained and mentored customer-facing staff on service excellence, loyalty pitching, digital payment processing, and grievance handling to uplift frontline customer experience.
Manager-Sales & Marketing
Retail Sales Area
Pune
04.2014 - 09.2020
· Identified suitable locations for NROs (New Retail Outlets); commissioned approximately 35–40 NROs.
· Conducted daily dealer engagements to review trading area analysis, network expansion plans, and sales performance.
· Carried out RO inspections as per government MDG norms to ensure Q&Q compliance.
· Coordinated with government agencies for statutory NOCs for new retail outlets.
· Negotiated with landlords, secured leases, oversaw pump upgradation, and conducted sales campaigns.
Education
PGDM -
IIM Tiruchirappalli
03-2014
B. Tech - ECE
GRIET, JNTU
Hyderabad04-2012
Intermediate -
Narayana Junior College
03-2008
S.S.C. -
St. Andrews High School
03-2006
Skills
Customer Value Proposition & Loyalty Programs
Digital Payments & POS/UPI/Wallet Integrations
Strategic Partnerships & Ecosystem Expansion
Commercial Negotiations & Franchise Management
Revenue Growth & Program ROI Management
Team Leadership & Stakeholder Management
Process & Policy Development, RACI Implementation
Analytics & Reporting: SAP, BI Tools, Advanced Excel
Customer Journey & CX Enhancement
Work Achievements
· All India No. 2 for two consecutive years (FY 23-24; FY 24-25) for Highest digital transactions and SBI loyalty redemptions per Retail Outlet.
· Achieved All India highest growth in ARB (non-fuel) incomein FY 23, generating additional revenue of Rs. 1.96 Cr.
· Finalist – Socratrix’25 (National level case study competition) and Mercurix’25 (Storytelling competition) in 2025.
· Member – Junior Retail Council for BPCL in FY 2024-25, representative for Maharashtra state.
· Finalist in Block & Tackle competition, You-X for Best Young Manager 2021 & 2020.
· Included in the Hall of Fame 2018 for achieving 2nd highest mop-up volume in Western region (HSD).
· All India 3rd runner-up in Socratrix 2016, a national-level case study competition.
· Absolute market share growth leader for 2 consecutive years (2014–2016); received LIA (Leadership in Action) Director’s Award.
Extracurricular Activities
· Executive Member – Cultural committee, IIM Trichy, conducted several intra collegiate events in 2012-14.
· Member – Personal Relation & registration committee, HR Conclave of IIM Trichy, 2013.
· Volunteered in organizing Arcturus’13, the 1st B-School Fest of IIM-T, 2013.
· Finalist (Top 4 among 100 teams) - Gladius, a National level B-school HR event involving case study, simulation game at IMI, Delhi, 2013.
· 1st place in paper presentation in FLUX organized by the IEEE student forum, GRIET in 2009.
· 1st in ‘just a minute’ session held at PRAGNYA a national level technical symposium held by GRIET in 2010.
· Selected in a team of 4 for badminton, represented IIM T in throw ball at Sangram, annual sports meet of IIM-B’12.
· Presented a paper and a poster on RFID technology at national level technical symposiums of JNTUH, VNR in2011.
· Awardee – Best handwriting, best conduct, 2005, trained in calligraphy level 1.; Chorister for the St. Andrews School.
Personal Information
- Age: 34
- Gender: Female
Academic recognitions And Projects
· Recipient of merit scholarship from Ministry of Human Resource Department of India from 2008- 2012.
· Conferree - cash award of Rs. 50,000 from The Suguna Group for proficiency in academic excellence in 2008.
· Awarded the certificate of excellence for being the branch topper in 2010 & 100% in STLD.
· Pursued a live project for developing a social media marketing platform for Femina Hotel, Trichy.
Timeline
Sr.Manager– COCO & ARB (Allied Retail Business) Officer
Bharat Petroleum Corporation Ltd
10.2020 - Current
Manager-Sales & Marketing
Retail Sales Area
04.2014 - 09.2020
PGDM -
IIM Tiruchirappalli
B. Tech - ECE
GRIET, JNTU
Intermediate -
Narayana Junior College
S.S.C. -
St. Andrews High School