Summary
Overview
Work History
Education
Skills
Websites
Proficiency Certifications Achievements
Timeline
Generic

Mackenzi Alston

Fort Wayne,IN

Summary

Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.

Overview

1
1
year of professional experience

Work History

Marketing Manager

A&M Opportunities LLC
02.2024 - Current
  • Designed and executed innovative social media strategies aimed at enhancing brand presence and nurturing natural expansion, resulting in a remarkable 175% surge in impressions.
  • Craft compelling content, including captivating captions, visually striking graphics, and thought-provoking videos using Canva, tailored to resonate with target audiences.
  • Oversee and curate dynamic social media profiles across diverse platforms like Facebook, Instagram, Twitter, and LinkedIn, ensuring cohesive brand representation.
  • Monitor social media trends, industry news, and competitor activities to optimize content and campaigns
  • Analyze social media metrics to assess campaign effectiveness and provide data-driven recommendations for improvement
  • Foster relationships with influencers, brand advocates, and industry partners to expand brand reach and explore collaboration opportunities.

Account Executive/Business Growth Consultant

21 Alive News
08.2023 - 02.2024
  • Spearheaded outreach initiatives to local businesses, consistently surpassing weekly targets by 25%.
  • Developed and executed comprehensive marketing plans for local businesses engaged in diverse industrices, customized to meet specific needs and objectives of each client
  • Cultivated and maintained strong relationships with clients, serving as primary point of contact for all communication and support
  • Consistently met and exceeded sales targets, driving revenue growth over 8% for the news station
  • Demonstrated exceptional negotiation skills in securing favorable terms and agreements with clients
  • Leveraged creativity and innovation to develop compelling pitches and proposals that effectively showcased value proposition of partnering with the news station

Education

Class Vice President -

Alpha Kappa Psi

Certified Nursing Assistant Training
04.2023

B.S Management of Marketing -

Purdue University Doermer School of Business
12.2022

Associates of Business Administration BBA -

Ivy Tech University
05.2021

Skills

  • Digital Marketing
  • Social Media Marketing
  • Staff Management
  • Customer Relationship Management (CRM)

Websites

Proficiency Certifications Achievements

  • Initiated and developed a Black History segment for the news, inspiring other stations to spotlight community success stories and acknowledge black-owned businesses. Successfully achieved sales targets by selling 16 marketing solutions during the Black History Month segment.
  • Graphic Design Tools (Adobe Creative Suite, Canva): Skilled in creating visually compelling marketing materials and graphics.
  • Google Analytics: Proficient in analyzing website performance metrics to inform marketing strategies and decision-making.
  • Account Management: Proficient in maintaining and nurturing client relationships to drive business growth.

Timeline

Marketing Manager

A&M Opportunities LLC
02.2024 - Current

Account Executive/Business Growth Consultant

21 Alive News
08.2023 - 02.2024

Class Vice President -

Alpha Kappa Psi

Certified Nursing Assistant Training

B.S Management of Marketing -

Purdue University Doermer School of Business

Associates of Business Administration BBA -

Ivy Tech University

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Mackenzi Alston