Madan Mallikarjun Gopisetti

• Spearheaded marketing strategies for Bambino Agro Industries Ltd., a leading producer of vermicelli and pasta products, renowned for their uncompromising freshness and quality.
• Oversaw a robust marketing budget of 45 crores for the national market, ensuring efficient allocation and implementation.
• Developed and executed marketing campaigns, collaborating with agencies to create impactful ATL/BTL initiatives, including media selection and production management.
• Managed the supply of customized promotional materials and demo items for various locations.
• Led forecasting and budget management efforts, optimizing commercial propositions across channels.
• Conducted market research to gather insights and assess campaign effectiveness through surveys and focus groups.
• Ensured alignment of marketing budgets with approved plans and facilitated timely execution of campaigns and promotions.
• Orchestrated successful new product launches, from concept to execution, through integrated marketing plans.
• Established brand guidelines to maintain consistency in messaging and visual identity across all communications.

• Planned and implemented multi-channel promotion plans within the annual budget.
• Supervised content creation and managed consumer activations and promotional activities.
• Oversaw CSR and PR initiatives, contributing to brand building and corporate reputation management.
• Mentored and managed a team of 4 Graphic Designers and 3 Cluster Marketing Executives, fostering collaboration and professional growth.
• Collaborated cross-functionally with finance, logistics, and legal teams to assess the cost implications of business proposals.

• Directed trade marketing strategies for Devyani Foods Industries Ltd., focusing on the Cream Bell ice cream brand, within a highly competitive market landscape.
• Managed an annual South marketing budget of 23 crores, ensuring optimal allocation and effective implementation of marketing initiatives.
• Translated brand BTL plans into actionable strategies, driving promotional campaigns and trade activities.
• Oversaw marketing budget utilization and supervised the creation and publication of marketing materials aligned with strategic plans.
• Planned and executed successful trade promotion activities, launches, and re-launches.
• Collaborated with design and implementation agencies to deploy visual merchandise in stores, enhancing shopper engagement.
• Engaged with creative and implementation agencies to achieve brand objectives.
Conceptualized and executed visual merchandising displays and retail outlet designs, maintaining a high-end store image.
• Conducted competitor analysis and competency mapping to stay informed about market trends and competitor strategies.
• Coordinated with sales teams to plan sales collaterals and promotional materials, supporting sales initiatives and dealer engagement.

• Led annual marketing campaign planning and execution, ensuring alignment with corporate guidelines.
• Managed agency and vendor relationships for events, trade shows, exhibitions, and promotional programs.

• Managed marketing operations for Heritage Foods Limited, overseeing a 52 crore annual national marketing budget.
• Developed annual marketing plans and strategies to achieve organizational objectives, implementing marketing initiatives to drive footfall and engagement.
• Executed BTL activities such as outdoor events, road shows, SMS campaigns, and in-store events to increase brand visibility and customer engagement.
• Collaborated with creative agencies to develop brand identities and marketing campaigns.
• Executed successful product repackaging initiatives and managed new product launches.
• Led a team of 1 Graphic Designer and 6 Cluster Marketing Executives, providing guidance and support for marketing initiatives.
• Coordinated with cross-functional teams to ensure timely completion of in-store and outdoor branding activities.
• Prepared marketing collaterals and managed marketing calendars to align with corporate objectives.
• Conducted market research and competitor analysis to identify opportunities and inform marketing strategies.
• Supervised marketing team performance and conducted regular reviews to ensure alignment with marketing targets.

• Directed marketing efforts for Genotex International Private Limited, a manufacturer and exporter of Aloe Vera products, overseeing marketing budgets and strategies.
• Developed marketing reports and plans for top management meetings, analyzing market trends and competitor activities.
• Executed ATL and BTL activities, including radio jingles, hoardings, and flyers, to enhance brand visibility.
• Built new business through strategic marketing and branding initiatives, achieving business growth targets.
• Negotiated contracts with vendors and managed the timely execution of marketing activities.
• Organized promotional events, conferences, and seminars to promote products and services.
• Managed marketing collaterals and sales materials, ensuring alignment with brand guidelines.
• Provided leadership and direction to the marketing team, fostering a collaborative and high-performance culture.
• Conducted market research and competitor analysis to identify market trends and business opportunities.

• Generated new leads and prepared quotes for client proposals, leading sales initiatives in corporate, educational, and government sectors.
• Assigned and tracked team tasks, ensuring timely completion and quality of work.
Prepared sales material for conferences and presentations, contributing to business development efforts.
• Maintained client databases and managed client communications, fostering strong client relationships.