Madeti Sameera
Hyderabad
Summary
Digital Media Specialist with over 10 years of experience in multiple digital marketing platforms. Proven ability to enhance team performance through effective mentoring, upskilling action plans and process improvements. Achievements include resolving escalations and significantly boosting key performance metrics, leading to increased customer satisfaction and operational efficiency.
Overview
10
10
years of professional experience
Work History
Digital Media Specialist
Google Operations Center
Hyderabad
05.2020 - Current
- Analyzing the customer issues and providing actionable insights, with high customer satisfaction
- Resolving S/B escalations in a knowledgeable and timely manner
- Supported L2 teams in owning escalations and consults to save CEX
- Worked on improving the team's core PO metrics: escalations and TRT, and achieved the targets.
- As a tenured pSME, I was part of multiple shadow sessions with the.onstrate the key problem areas to the client
- Worked as a DSAT recovery associate and achieved in revising multiple cases to CSATs
- I took responsibility for owning the new batch nesting period and grooming their process and product knowledge.
- Worked in upskilling BQ associates as a part of action plan and showed an improvement in their product knowledge within 2 months
- Provided floor support and guidance to colleagues to maintain a collaborative work environment
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively
- Completed day-to-day duties accurately and efficiently
Digital Media Senior associate
Cognizant
Hyderabad
10.2018 - 05.2020
- More/less inline with the above role
Senior associate
Accenture
Hyderabad
01.2017 - 07.2018
- Managed SA360 accounts for multiple clients, overseeing account setup, campaign development and optimization
- Conducted regular analysis of campaign performance and made recommendations for optimization
- Analyzed search query reports to identify new keyword opportunities and negative keyword lists, improving campaign relevancy, and reducing wasted spend.
- Implemented advanced bidding strategies within SA360, leading to a 15% improvement in conversion rates.
- I mentored new teammates and took responsibility of their nesting period by grooming their product and process knowledge
- Worked with the management in the Interview panel to hire new associates
Process Associate
Genpact
Hyderabad
06.2015 - 11.2016
- Troubleshoot advertisers issue related to their Google Ads account and create successful ads to get them better business
- Monitored and optimized clients' Google Ads accounts to the full, so they get more conversions and revenue
- Clear all queries on Digital Marketing and accounts in Google Ads, AdWords Express, Merchant Center and Google Analytics
- Efficient in Bid strategies, remarketing and MCC account hierarchies which were highly appreciated
- Took ownership to check all the emails sent by the team to eliminate any people driven errors
Education
Bachelor of Technology - Computer Science And Engineering
Raghu Institute of Technology
Visakhapatnam05-2015
Skills
- Google Ads, SA360 expertise and campaign optimization
- Team mentoring and process improvement
- Effective communication and problem-solving
- Customer relationship management
Accomplishments
- Received Star Award and Enabling Support Award in GOC
- Core Value Champion Award in Accenture
- Bronze Award for best performer in Genpact
Timeline
Digital Media Specialist
Google Operations Center
05.2020 - Current
Digital Media Senior associate
Cognizant
10.2018 - 05.2020
Senior associate
Accenture
01.2017 - 07.2018
Process Associate
Genpact
06.2015 - 11.2016
Bachelor of Technology - Computer Science And Engineering
Raghu Institute of Technology
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