Madhan G
Bangalore
Summary
Global digital marketing leader with 9+ years' experience designing and executing multi-region paid media strategies for BFSI, EdTech, SaaS, Insurance, Trading Platforms, Healthcare, eCommerce, and Advanced Manufacturing. Proven track record of delivering up to 75% lead volume growth, 45% CPL reductions, and 70% MQL-to-opportunity conversion lifts. Expert in building full-funnel frameworks, orchestrating high-budget campaigns across EMEA, USA, APAC, and the Middle East, and deploying privacy-first, analytics-driven strategies using GA4, Power BI, Salesforce, and Marketo to drive measurable business outcome
Overview
10
10
years of professional experience
1
1
Certification
Work History
Global Paid Media Specialist
Madan G
01.2024 - Current
- Orchestrated global B2B paid campaigns for enterprise additive manufacturing, customizing creatives for EMEA, U.S., and APAC to drive high-intent lead generation.
- Delivered 70% growth in qualified B2B leads and a 70% lift in MQL-to-opportunity conversion via persona-based segmentation and stage-specific content workflows.
- Launched localized campaigns in Germany, Italy, and France with native-language creatives, reducing CPL by 50% and increasing lead volume by 70%.
- Engineered a frictionless, no-navigation landing experience with industry-specific gated assets, increasing enterprise lead capture rates by 25% and aligning with sales pipeline targets.
- Cut CPL by 45% through account-level targeting, dynamic retargeting flows, and granular keyword segmentation across LinkedIn and Google Ads.
- Boosted enterprise lead volume by 75% using a synchronized multi-channel strategy integrating paid search, LinkedIn, and remarketing, focusing on high-intent buyers and influencers.
- Designed a full-funnel framework combining thought leadership, product use cases, and targeted content across search, social, video, and display, increasing engagement rates by 32%
- Global digital marketing leader with 9+ years' experience designing and executing multi-region paid media strategies for BFSI, EdTech, SaaS, Insurance, Trading Platforms, Healthcare, eCommerce, and Advanced Manufacturing.
Digital Marketing Manager
Medfin
08.2023 - 01.2024
- Directed integrated Google Ads and Meta Ads strategies for medical services, reducing CPL by 30% and increasing revenue through creative experimentation and A/B testing.
- Enhanced lead-to-appointment ratio from 3.5% to 5.3% by analyzing funnel drop-offs in Power BI and implementing personalized follow-up sequences.
- Built interactive performance dashboards, enabling real-time budget optimization and alignment with business KPIs
- Healthcare - Day-Care Surgeries & Minimally Invasive Medical Services, B2C
Senior Paid Media Specialist
Social Panga
08.2021 - 08.2023
- Managed and optimized multi-platform campaigns across Google, Meta, LinkedIn, Amazon, and Flipkart for BFSI, EdTech, SaaS, Trading Platforms, e-Commerce, and Insurance clients, achieving up to 40% CPL reductions.
- Implemented advanced bidding strategies, negative keyword management, and creative testing to improve ROI and audience engagement.
- Crafted industry-specific funnel strategies tailored to competitive landscapes and audience behavior, delivering consistent lead generation.
- Collaborated with account managers and creative teams to execute cohesive cross-channel campaigns, strengthening client brand equity.
- Increased Amazon conversion rates by 15% and Flipkart by 30% via optimized product listings, ad copy refinement, and strategic retargeting.
- Full-Service Creative & Digital Marketing Agency - Clients in BFSI, EdTech, SaaS, Trading Platforms, e-Commerce, Insurance
Performance Marketing Analyst
Cloudnine Hospitals
11.2018 - 07.2021
- Designed and executed multichannel paid campaigns for maternity, childcare, and fertility services across search, social, display, and remarketing, driving patient acquisition for 20+ hospital locations.
- Developed data-driven strategies using GA and CRM insights to enhance lead quality and targeting accuracy.
- Delivered competitive market and audience insights to optimize budget allocation and ROI.
- Raised appointment bookings by 40% over two years through location-specific targeting and continuous CRO, reducing bounce rates.
- Healthcare - Maternity, Childcare & Fertility Services, B2C
Paid Media Specialist
Langoor
04.2016 - 11.2017
Senior Paid Media Specialist
White Horse Technology PVT
11.2017 - 10.2018
- Led BFSI and education campaigns across Google Ads, Facebook, and programmatic platforms, improving lead conversion by 40%.
- Oversaw ₹3 crore monthly ad budget and executed an ICC Champions Trophy campaign integrating influencer outreach, achieving CTR 60% above benchmark.
- Devised YouTube, GDN, and remarketing strategies to reduce CPL and accelerate pipeline velocity.
- Conducted A/B testing and audience segmentation, delivering consistent double-digit performance lifts.
Education
Bachelor of Engineering - Computer Science
01.2012
Skills
- Google Ads
- Meta
- LinkedIn Ads
- Amazon Ads
- Flipkart Ads
- Twitter/X Ads
- Programmatic Advertising
- DSP platforms
- Google Display & Video 360
- Performance marketing
- Media planning
- A/B testing
- Landing page optimization
- Full-funnel campaign strategy
- KPI tracking
- Campaign attribution modeling
- Google Analytics 4
- Power BI
- Looker Studio
- Hotjar
- Google Tag Manager
- UTM parameter tracking
- Cohort analysis
- Marketo
- HubSpot
- Mailchimp
- Zapier
- Lead scoring
- Marketing automation workflows
- CRM integration
- Conversion Rate Optimization
- Lead nurturing
- Form optimization
- Exit intent strategies
- Multi-step funnel testing
- Account-Based Marketing
- Persona segmentation
- Intent data utilization
- Behavioral retargeting
- Cross-platform retargeting
- Integrated paid organic strategy
- Lifecycle marketing
- Remarketing list segmentation
- First-party data strategy
- Cookie-less tracking solutions
- Consent Management Platforms
- Server-side tagging
Certification
- Google Digital Guru Expert Certificate, 2025-08-01, UC-e4c657e8-bc69-4e0e-9ec6-ab38ca91bed4
- Complete Programmatic Advertising Course with Tools - Udemy, 2025-08-01
Personal Information
Title: Global Digital Marketer
Timeline
Global Paid Media Specialist - Madan G
01.2024 - Current
Digital Marketing Manager - Medfin
08.2023 - 01.2024
Senior Paid Media Specialist - Social Panga
08.2021 - 08.2023
Performance Marketing Analyst - Cloudnine Hospitals
11.2018 - 07.2021
Senior Paid Media Specialist - White Horse Technology PVT
11.2017 - 10.2018
Paid Media Specialist - Langoor
04.2016 - 11.2017
- Bachelor of Engineering, Computer Science