Summary
Overview
Work History
Education
Skills
Accomplishments
Personal Information
Timeline
Generic

Madhan Babu Veeraragavan

Market Research Analyst
Chennai

Summary

Experienced Market Research professional with 22 years of expertise. Skilled in Survey Programming, Data Analysis, Data Visualization Dashboards, Verbatim Coding, Charting, and VBA automations. Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.

Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.

Overview

22
22
years of professional experience
4
4
years of post-secondary education
3
3
Languages

Work History

Market Research Analyst

The MSR Group, Inc.
10.2020 - Current
  • The Job involves Survey Programming, Data Analysis, Report generation, Process Automation and Data Visualization Dashboards.
  • Streamlined data collection processes by implementing efficient survey methodologies.
  • Regularly updated management on project progress using well-structured written reports.
  • Analyzed survey data and generated insights by importing data sheets from survey projects into survey analysis software.
  • Created and presented real-time reports on current market conditions to upper management.
  • Devised data visualization dashboards to make complex data more accessible to stakeholders.

Technical Director

Phoenix Data Innovations Ltd.
06.2020 - 09.2020
  • The Job involves Survey Programming, Data consistency, Panel Management and Social media marketing.
  • Lead a team of associates and set up standards, procedures & protocols and checklists as it is a start-up company.
  • Delivering daily reports and communicating with SEO guys to generate traffic to increase the number of panelists.
  • Collaborated with cross-functional teams to efficiently complete large-scale projects on time and within budget constraints.
  • Oversaw hiring processes for technical roles; attracted top talent through targeted recruitment strategies.
  • Managed implementation of new technological improvements resulting in increased efficiency.
  • Automating daily reports and unique link generation through VBA.
  • Interacting with Project Managers on a regular basis for the smooth transition of the job.

Manager – Survey Programming

DataPrompt International Pvt. Ltd.
11.2006 - 05.2020
  • Ensure the clients are updated on project deliverables and schedules
  • Ensure prompt and clear response is provided to client queries pertaining to project status and any other project related issues ensuring client satisfaction
  • Develop processes at a project and team level
  • Prioritize daily deliverables and supervise team members with planning at a project
  • Set - up / run / review / improve norms / standards for quality assurance
  • Diagnose and resolve/assist in the diagnosis and resolution of operational issues
  • Meet / exceed operational targets
  • Participate and contribute in client calls
  • Develop, groom, coach team members so that they are able to perform better
  • Program the online questionnaires using client preferred tool
  • Project and resource planning and execution
  • Perform quality checks and script checks
  • Mentor and develop more team members and build new team
  • Create Excel VBA macros to automatically generate the script syntax for few questions which saves 30% of the total Survey Programming time.
  • Create Excel VBA macros to reduce sample importation works and other admin reports for the team.
  • Reports (Charting): The Job involves briefing project requirements to team members, data extraction, charts creation, handling clarifications with client, quality checking to meet the client requirements and ensuring timely deliverables.
  • Verbatim Coding Services: The job involves preparation of codebook, training the new hires, briefing the coding requirements, setting up coding, handling clarifications with client, quality checking, preparation of data and ensuring timely deliverables.
  • Data Processing in SPSS: Validating the data for accuracy, generating data tables, quality checking, generating frequencies, mean, standard deviation, basic tables, custom tables, interacting with client on project status & deliverables.
  • Managed and motivated employees to be productive and engaged in work.
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Cross-trained existing employees to maximize team agility and performance.
  • Built high-performing teams through effective recruitment, onboarding, and talent development initiatives.
  • Mentored junior team members for career advancement, fostering a pipeline of future leaders within the organization.
  • Streamlined workflows by identifying bottlenecks in existing systems and implementing appropriate solutions.

Tabulator

Nielsen
02.2003 - 10.2006
  • The Job involves Data Processing / Consistency using Quantum, column numbering, handle a team of tabulation associates, segregate the project work to the team based on various segments, monitor the targets of the team, collect the raw data from the team and forward to research team, conduct briefing section to the team on how to list & code the survey forms and updating project status to researchers.
  • Self-motivated, with a strong sense of personal responsibility.
  • Excellent communication skills, both verbal and written.
  • Proven ability to learn quickly and adapt to new situations.
  • Worked well in a team setting, providing support and guidance.
  • Passionate about learning and committed to continual improvement.
  • Assisted with day-to-day operations, working efficiently and productively with all team members.
  • Worked effectively in fast-paced environments.
  • Worked flexible hours across night, weekend, and holiday shifts.
  • Strengthened communication skills through regular interactions with others.
  • Paid attention to detail while completing assignments.
  • Proved successful working within tight deadlines and a fast-paced environment.

Education

MBA - Marketing Research

University of Madras
Chennai, India
04.2007 - 01.2009

Bachelor of Science - Computer Science

Government Arts College For Men
Chennai, India
04.2002 - 01.2005

Skills

  • Decipher
  • Voxco
  • Confirmit
  • Qualtrics
  • Survey Monkey
  • Q-FI
  • JavaScript
  • jQuery
  • CSS
  • Python
  • Data Analysis
  • Quantum
  • Wincross
  • SPSS
  • Data Visualization Dashboards
  • PowerBI
  • Alteryx
  • Knime

Accomplishments

  • Built the Survey Programming team in DataPrompt International Pvt. Ltd.
  • Implemented Quality Assurance / control procedures.
  • Have been successful four times consecutively in handling a multi country project in Voxco which has 29 countries with 23 non-English speaking languages.
  • Extra Mile Award in 2013 for a Survey Programming Project.
  • Extra Mile Award in 2009 for a Data-Mining Project worked on SPSS.

Personal Information

  • Father's Name: M. Veeraragavan
  • Date of Birth: 01/10/85
  • Gender: Male
  • Marital Status: Married

Timeline

Market Research Analyst

The MSR Group, Inc.
10.2020 - Current

Technical Director

Phoenix Data Innovations Ltd.
06.2020 - 09.2020

MBA - Marketing Research

University of Madras
04.2007 - 01.2009

Manager – Survey Programming

DataPrompt International Pvt. Ltd.
11.2006 - 05.2020

Tabulator

Nielsen
02.2003 - 10.2006

Bachelor of Science - Computer Science

Government Arts College For Men
04.2002 - 01.2005

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Madhan Babu VeeraragavanMarket Research Analyst