Madhav Kopalle
Product Marketing Manager
Bengaluru,KA
Summary
Experienced Sr Manager Product Marketing with over 12 years of experience in Edtech and Publishing. Excellent reputation for resolving problems and improving customer satisfaction.
Overview
15
15
years of professional experience
7
7
years of post-secondary education
Work History
Freelance Consultant
Consulting
Bangalore, Karnataka
06.2021 - Current
- Collaborated with school board officials to assess areas for improvement in upskill and student activities.
- Assisted school to integrate technology and enhance quality of student education.
- Assisted small and medium clients implementing online sales strategy, generating $ 70K in revenue by identifying marketplaces for sales and other projects.
Sr Manager - Growth and Partnerships
Wonderslate Technologies
Bangalore, Karnataka India
10.2020 - 06.2021
- Headed Content Market Place for both retail and Institutional Sales.
- clocked over 3 mil USD GPA over 6 months.
- Determine and set product prices for optimal sales online
- Identify sources for Classplus offerings and buyers for their exam and online course content
- Worked with edtech and publishing customers to understand needs and provide excellent service.
- Managed team of 5 employees, overseeing hiring, training, and growth of the product.
Sr Manager Marketplace
Classplus
New Delhi, New Delhi
01.2020 - 10.2020
- Handled a team of 4 people.
- Generated a revenue of over USD 2 Million in Gross Transactions in 8 months.
- Used product knowledge, sales abilities and customer relations skills to drive substantial sales increases in Govt Exams and Entrance Exam products.
- Created a complete course structure for various Exams preparation post Graduation.
- Implemented Post acquisition sales plan for Classplus offerings.
- Developed key operational initiatives to drive and maintain substantial business growth.
Product Marketing Manager
Informatics India Ltd
02.2017 - 07.2019
- Owned product and Responsible for Revenue Generation online and offline worth $ 500K.
- Grew usage up from 500 users per month to 50,000 users in 5 months by tweaking minor product changes, A/B testing and reducUsed SemRush tool for the same.
- Sentiment Analysis for subscriber churn using R.
- Product catalog customization.
- Product planning, feature development.
- Created Seo plan to improve over all visibility for the product.
- Managed Product url – www.i-scholar.in, www.eboox.in.
- P&L Responsibility.
Freelance Consultant
Adviz
Bangalore, Karnataka
03.2015 - 02.2017
- Develop and deliver Cloud solutions for US clients.
- Assist originations to move from legacy systems to Cloud service providers like Azure/AWS.
- Saved over 100K for online fashion firm in implementing customer analytics.
Manager
Impelsys India Pvt Ltd
Bangalore, Karnataka India
04.2012 - 03.2015
- Achieved 110% over budget for two consecutive years (2012 to 2014) and above 120% for the year 2015.
- Promoted as Manager for APAC markets for market penetration and business development.
- Helped organize sales events and meetings and set up spaces.
- Tracked leads in Salesforce, maintaining robust database of contacts and sales activities.
- Completed as many as 90 outbound calls each day to warm and cold leads.
- Sold over $1 Mil of SaaS product in two consecutive years exceeding sales goals 110%.
- Created opportunities and closure reports by tracking weekly sales.
Marketing Officer
Abiba Systems
01.2009 - 02.2012
- Abiba Systems is a start-up firm in Business Intelligence and analytics for Telecom domain.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Defined and tracked campaign effectiveness and adjusted strategies accordingly.
Education
MBA - Marketing
Goa Institute of Management
Goa, India 08.2002 - 03.2005
Post Graduation - Economics and Statistics
Goa University
Goa University 07.1995 - 03.1997
GenM Certification in Marketing - Digital Marketing
Acadium
Canada 06.2019 - 12.2021
Skills
Strategic planning
Marketplace understanding
Business Development
Brand building
Product development
Negotiation
Marketing and advertising
Budgeting
Search Engine Optimization
Timeline
Freelance Consultant
Consulting
06.2021 - Current
Sr Manager - Growth and Partnerships
Wonderslate Technologies
10.2020 - 06.2021
Sr Manager Marketplace
Classplus
01.2020 - 10.2020
GenM Certification in Marketing - Digital Marketing
Acadium
06.2019 - 12.2021
Product Marketing Manager
Informatics India Ltd
02.2017 - 07.2019
Freelance Consultant
Adviz
03.2015 - 02.2017
Manager
Impelsys India Pvt Ltd
04.2012 - 03.2015
Marketing Officer
Abiba Systems
01.2009 - 02.2012
MBA - Marketing
Goa Institute of Management
08.2002 - 03.2005
Post Graduation - Economics and Statistics
Goa University
07.1995 - 03.1997