Madhu Murali
Hebbal, Bengaluru
Summary
- Results-driven professional with 17+ years of experience in driving organizational profitability through strategic sales and marketing management decisions.
- Successfully expanded business footprint and improved revenue across South India by effectively managing Sales and Marketing Operations, overseeing a monthly turnover of approximately 30 Crs.
- Led a team of 10 Cluster Managers in rapidly changing environments, consistently meeting or exceeding quarterly budgets of up to 5 Crs, showcasing exceptional executional skills within prescribed time limits.
- Proven track record of maximizing off-take on company brands through the development of best-in-class Point of Sale Material in collaboration with Marketing Team, Brand Managers, and Sales Team. Skilled in handling Modern Trade Operations, including promoter hiring, training, incentive structure planning, attendance monitoring, and salary disbursements.
- Demonstrated expertise in product launches, campaigns, market research studies, and structuring annual marketing plans for various industries such as Furniture, Appliances, Kitchens, Locks, Mattresses, Home Lockers, Jewelry Lockers, Bank Lockers, CCTV systems, among others.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Deputy General Manager – Sales & Marketing
Royaloak International Pvt Ltd
08.2023 - 02.2024
- Handling 52 Large Format Furniture Stores across South India with 10 Cluster Managers
- Managing Categories like Living, Dining, Bedroom, Office & Outdoor and Home Décor
- Responsible for monthly Revenue generation of around 30 Crs across all the categories & to attain utmost customer satisfaction from all the stores as per the targets set
- Responsible for 5 Crores of Quarter Budget spend to cover all the 5 South States to generate the utmost walk-ins to stores and enquiries through Google Ads, FB & IG
- Identifying black spots and planning for opening new stores in coordination with the top management, Projects team, Admin team & Finance team
- Planning the Category specific Planogram, Stock management & Layout across all the stores along with Category teams & VM teams
- Planning region specific consumer offers and to promote, ATL & BTL activities along with Marketing Team in line with the budgets allotted
- Manpower management along with the HR Team as per the requirements of Clusters
- Monitoring, timely reviews and feedback given to the Cluster Managers according to their performances for their professional & personal growth
- Working closely with Franchisee Management System in the organization for smooth customer flow across the country
Trade Marketing Manager (Godrej Security Solutions)
Godrej & Boyce Mfg. Co. Ltd
03.2019 - 07.2023
- Responsible for 2 Crs of BTL for the South Zone.
- Preparing quarterly calender for activities and sharing with Sales Team for better coordination.
- Planning and executing effective marketing activities with the help of Sales Team.
- Handling Product Launches, Store Inaugurations, Press Meets and Product Demos across the Zone with the coordination with HO Team.
- Increasing the Brand value in the market through effective branding, product display, recruiting brand promoters.
- Maintaining updated product collaterals at POS at all times.
- Participating in various National and Local Exhibitions to promote the products.
Area Sales Manager – Karnataka (Godrej Security Solutions)
Godrej & Boyce Mfg. Co. Ltd
03.2017 - 02.2019
- Responsible for Annual Target Achievement for Home Lockers & Commercial Establishment Lockers
Store Manager – Hyderabad (Godrej Interio & Mattresses)
Godrej & Boyce Mfg. Co. Ltd
01.2016 - 02.2017
- Responsible for Monthly target achievement for all LOBs of the Godrej Interio Store located at Vikrampuri, Secunderabad
Area Sales Manager – Hyderabad (Godrej Interio & Mattresses)
Godrej & Boyce Mfg. Co. Ltd
01.2015 - 12.2016
- Responsible for Annual Target Achievement for Godrej Interio Furniture & Mattresses for Hyderabad Branch
Area Sales Manager – Hyderabad (Godrej Mattresses)
Godrej & Boyce Mfg. Co. Ltd
02.2012 - 12.2014
- Responsible for Annual Target Achievement for Godrej Interio Mattresses for Hyderabad Branch
Territory Sales In-charge – Hyderabad (Godrej Mattresses)
Godrej & Boyce Mfg. Co. Ltd
04.2010 - 01.2012
- Responsible for Annual Target Achievement for Mattresses for parts of Hyderabad Branch
Customer Relationship Executive
Godrej & Boyce Mfg. Co. Ltd
02.2008 - 03.2010
- Responsible for Individual Target for a Store for FY
Sr. Marketing Executive (Sales and Marketing)
IFFCO – Tokio General Insurance Pvt Ltd
09.2006 - 01.2008
- Responsible for achieving set target for non-life insurance products for Chennai City.
Education
MBA - Marketing
Sreenivasa Institute of Technology and Management Studies
Chittoor, AP01.2006
Bachelor of Science - Mathematics, Computers & Statistics
VCR Degree College
Chittoor, AP01.2004
Skills
- Sales management
- Staff training and development
- Operations management
- Cross-functional team coordination
- Leadership and team building
- Vendor relationships
- Branding
- Recruitment
Certification
- Brand Communications & Digital Marketing, Upgrad, 2022
- Advanced Excel & PowerPoint, LinkedIn, 2021
- Post Graduate Diploma in Computer Applications, 1999-2000
Accomplishments
- Achieved more than 110% of sales target consecutively for 3 months at Royaloak during festive season 2024.
- Spent only 80% of Quarter Budgets with highest ever numbers of walk-ins and enquires recorded during festive season 2024.
- Received award from the Business head for best Trade Marketing Manager across country for FY 2021-22 and qualified for Paid International Trip at Godrej Security Solutions.
- Awarded for maintaining best Display Hygiene across the Zone for FY 2020-21 & 2021-22 consecutively at Godrej Security Solutions.
Key Deliverables
- Brand Communications and Integrated Marketing - South India
- Modern Trade: Plan and execute volumes, value and profits for all SKUs in Modern Trade outlets in state
- Canvasser Management: Identify outlets for recruitment & placement of canvassers including their salary and incentives disbursements.
- Brand Visibility Management: Develop benchmark and monitor brand visibility at point-of-sale: product display, in-shop sign-ages and glow sign boards.
- Identify cost effective OOH media for improving brand visibility
- Event Management: Prepare on-ground event calendar for the Branch
- Evaluate and recommend productive exhibitions, roadshows, melas etc.
- MIS Management: Monitor and report daily secondary sales at Modern Trade Outlets
- Monitor competitors- marketing activities & provide constant feedback to HO.
- Team Management & Training: Planning for organizing & conducting training and development programs, in association with the external / internal trainers and consultants.
- Providing direction, motivation, and training to field sales team for ensuring optimum performance.
Languages
English
Hindi
Telugu
Tamil
Kannada
Disclaimer
I, Madhu Murali, declare that the information furnished above is factually correct to my knowledge., Bangalore
Timeline
Deputy General Manager – Sales & Marketing
Royaloak International Pvt Ltd
08.2023 - 02.2024
Trade Marketing Manager (Godrej Security Solutions)
Godrej & Boyce Mfg. Co. Ltd
03.2019 - 07.2023
Area Sales Manager – Karnataka (Godrej Security Solutions)
Godrej & Boyce Mfg. Co. Ltd
03.2017 - 02.2019
Store Manager – Hyderabad (Godrej Interio & Mattresses)
Godrej & Boyce Mfg. Co. Ltd
01.2016 - 02.2017
Area Sales Manager – Hyderabad (Godrej Interio & Mattresses)
Godrej & Boyce Mfg. Co. Ltd
01.2015 - 12.2016
Area Sales Manager – Hyderabad (Godrej Mattresses)
Godrej & Boyce Mfg. Co. Ltd
02.2012 - 12.2014
Territory Sales In-charge – Hyderabad (Godrej Mattresses)
Godrej & Boyce Mfg. Co. Ltd
04.2010 - 01.2012
Customer Relationship Executive
Godrej & Boyce Mfg. Co. Ltd
02.2008 - 03.2010
Sr. Marketing Executive (Sales and Marketing)
IFFCO – Tokio General Insurance Pvt Ltd
09.2006 - 01.2008
Bachelor of Science - Mathematics, Computers & Statistics
VCR Degree College
MBA - Marketing
Sreenivasa Institute of Technology and Management Studies
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