Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Madhu Prasad

Mysore

Summary

Results-driven performance marketer with two years of experience planning, executing, and optimizing high-performing social media campaigns. Proven ability to drive ROI through strategic audience targeting, UTM tracking, A/B testing, and data-driven decision-making. Skilled in managing budgets across platforms like Facebook, Instagram, and LinkedIn Ads, with a strong focus on lead generation, conversion optimization, and performance analysis.

Overview

2
2
years of professional experience

Work History

Social Media Analyst

Annalect India Pvt Ltd
Bangalore
02.2025 - 07.2025
  • Handled automobile campaigns for the Saudi region for brands like Volvo, Honda, Polestar, Toyota, Lexus, and other automobile brands.
  • Created full-funnel marketing campaigns for automobile brands.
  • Handled Meta, Snapchat, and LinkedIn campaigns for the Al-Fathium account.
  • Generated UTM codes for consistent and accurate campaign performance tracking in analytics tools.
  • Created performance reports on a weekly basis for various brands that were used for client presentations.

Digital Marketing Stategist

Value Leaf Pvt Ltd
Bengaluru
05.2023 - 11.2024
  • Managed a monthly marketing budget of 4 crores on Meta platforms.
  • Created A/B test campaigns to determine the best winning campaign methodology.
  • Handled social media campaigns for the Brazil market, increased agency revenue by 40%, and scaled the campaigns to 1 crore monthly.
  • Played a pivotal role in the integration of CAPI, showcasing my expertise in aligning and optimizing campaigns for enhanced operational efficiency.
  • Experience with App Campaigns, and increased conversions with AAA Campaigns.
  • Provide weekly performance reports to clients, recommend better practices, and find ways to improve performance.

Education

MBA - Digital Marketing

JSS Science And Technology
Mysore
03-2023

Bachelor of Commerce - Commerce

SBRR Mahajana First Grade College
Mysore
04-2020

Skills

  • Meta campaign manager
  • LinkedIn Ads Manager
  • Snapchat
  • Google Analytics
  • Excel
  • PowerPoint presentation
  • Market Research
  • Data-driven decisions

Languages

English
Proficient (C2)
C2
Kannada
Advanced (C1)
C1

Timeline

Social Media Analyst

Annalect India Pvt Ltd
02.2025 - 07.2025

Digital Marketing Stategist

Value Leaf Pvt Ltd
05.2023 - 11.2024

MBA - Digital Marketing

JSS Science And Technology

Bachelor of Commerce - Commerce

SBRR Mahajana First Grade College

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Madhu Prasad