Madhubala Singh
Chennai
Summary
Senior Business Analyst with 6+ years of cross-functional experience across business analysis, pre-sales, SaaS platforms, data-driven reporting, process improvement, and e-commerce domain knowledge. Proven ability to gather business requirements, lead Agile teams, collaborate cross-functionally, and deliver actionable solutions to optimize business workflows.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Business Analyst
Cogniron-IT Service
09.2022 - 05.2025
- Conducted detailed requirement analysis for QA software modules covering test case management, defect tracking, automation workflows, and client-specific quality assurance processes.
- Led stakeholder interviews, requirement workshops, and created BRD, FRD, user stories, and acceptance criteria for cross-functional teams.
- Collaborated with pre-sales team to develop customized client presentations, solution proposals, and technical decks aligned with specific customer requirements and business objectives.
- Managed lead generation efforts through competitor research, CRM tracking, and follow-up scheduling using JIRA and Confluence.
- Developed operational process improvements using process mapping, root cause analysis, and automation recommendations.
- Designed Power BI dashboards for real-time sales pipeline tracking, lead conversion rates, and claims processing metrics.
- Facilitated Agile ceremonies: backlog grooming, sprint planning, daily standup, sprint retrospectives.
Business Analyst
Cubelelo-E-Commerce: Toy Industry
04.2020 - 03.2022
- Led customer segmentation using RFM analysis and SQL queries, increasing repeat purchase rates by 10%.
- Partnered with marketing teams for targeted email, Google Ads, and Facebook Ads campaigns based on customer behavior segmentation.
- Built and maintained Power BI dashboards tracking key KPIs: revenue, retention, and marketing ROI.
- Supported business strategy by conducting competitor analysis, pricing studies, and market research for product expansion.
- Provided actionable data insights that improved ad targeting and campaign performance.
Academic Head & Analyst
DLC Academy-Education
01.2019 - 02.2020
- Managed academic operations, scheduling, and student performance analysis using Excel dashboards.
- Improved attendance and class participation by 20% through data-driven faculty allocation.
- Conducted student feedback analysis for curriculum and faculty optimization.
Education
Bachelor of Technology (B.Tech) - Polymer Science & Technology
Indian Institute of Technology (IIT) Roorkee
01.2017
Skills
- BRD/FRD Preparation, Use Case Development, Process Mapping, Workflow Optimization, Root Cause Analysis
- SQL, Excel (Advanced), Power Query, Power BI, Customer Segmentation, RFM Analysis
Business Analysis & Process Improvement
Data Analysis & Reporting
Agile Project Management & Collaboration
- Agile (Scrum Ceremonies, Sprint Planning), JIRA, Confluence
- Lead Generation, Pre-Sales Presentations, Client Proposal Development
- Market Research, SWOT Analysis, SEMRush, Google Analytics
Pre-Sales & Client Engagement
Market Research & Digital Marketing
Certification
- Business Analysis Fundamentals, Udemy
- Data Analyst in SQL & Power BI Tracks, DataCamp
Hobbies and Interests
- Yoga (National level participant)
- Reading & Current Affairs
- Volunteering & Social Impact Activities
Timeline
Senior Business Analyst
Cogniron-IT Service
09.2022 - 05.2025
Business Analyst
Cubelelo-E-Commerce: Toy Industry
04.2020 - 03.2022
Academic Head & Analyst
DLC Academy-Education
01.2019 - 02.2020
Bachelor of Technology (B.Tech) - Polymer Science & Technology
Indian Institute of Technology (IIT) Roorkee
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