Summary
Overview
Work History
Education
Skills
Websites
Certification
Passport
Location Preferences
Personal Information
Languages
Hobbies and Interests
Languages
Accomplishments
Timeline
Hi, I’m

Madhukar Mishra

Chandigarh

Summary

Accomplished Chief Executive Officer bringing expertise in business planning, revenue development and change management. Offering 26 years of experience across various product domains. Offers entrepreneurial, forward-thinking mindset and demonstrated track record of increasing market share, managing operations, profitability and new product offerings, partnerships, channel development achievements.

Overview

29
years of professional experience
1
Certification

Work History

Brand Feraya
Chandigarh

CEO
10.2015 - 01.2024

Job overview

.

Hardik International
Rajkot

CEO
02.2015 - 09.2015

Job overview

Hardik International is among the top 10 indian manufacturer of orthopedic implants.

.Key Accountabilities

F Primary responsibility of stewardship of the business operations with focus on P&L management

F Lead and handle a large cross functional team across India, Malaysia, Srilanka,Egypt and north American market towards achieving organization’s budgeted objectives.

F Creation and leading a core team across business verticals to drive sales growth

F Improving the overall quality control, manpower,and achieving the overall health of the organization

F Defining customer requirements and securing alignment with value proposition

F Be responsible for

o Financial health of the organization

o Leading from the front to oversee the implementation of the Company’s long and short term plans in accordance with its strategy

o Creating new business avenues across the globe.

o Identifying core hinderance on the growth of the business.

Significant Attainments

ü Successfully

o Set up the JOINTVENTURE AND CHANNEL INFRASTRUCTURE in Malaysia, Sri Lanka

o Transformed the company into and Organization .

o Implemented the existing Indian quality assurance system to our overseas offices .

o Achieved the growth of 40% in the sales across Indian market and 200% in the overseas business especially Mexico and Egypt.

o Generating new customers – Prospecting, identifying new markets across south east asia.

F Responsible for Market Intelligence; Competitor products / pricing, new launches

Sunder Synthetics Pvt. Ltd.
Hyderabad

Business Head - Sales & Marketing (Decorative Laminates)
12.2013 - 02.2015

Job overview

Sunder Synthetics Ltd. (SSL) is a ISO 9001-2008 Certified manufacturer of Decorative Laminates and Hylam Sheets headquartered out of Hyderabad. SSL has over the years built itself into leadership position with sales of 82000 units / month

Key Accountabilities

F Primary responsibility of stewardship of the business operations with focus on P&L management and New Market Creation.

F Lead and handle a large cross functional team towards achieving organization’s budgeted objectives

F Be responsible for

o Handling the life cycle of the Organization

o Handling Sales, Marketing, Supply Chain, Procurement, Import Activities, Inventory Management etc.

o Handling and driving Sales function – Inhouse sales team, channel etc. and be responsible for their target achievement

o Expanding the channel – new partners in existing business territories and identification of unrepresented territories

o Monitoring pipeline of potential institutional customers, identifying entrance barriers, continuous updation on customer specific action plan

o Working actively with price mix to maximize profitability

o Conducting Process / Product training programs for Inhouse Team, Channel Team, Clients etc.

Significant Attainments

ü Successfully

o Launched the product and set up the distribution & channel infrastructure

o Was responsible for setting up the plan from scratch to conversion of into a modern unit.

o Achievement of 5000 sheets to 85000 sheets in a months .

o Transformed a sick unit into the major player in laminate industry.

o Transformed the small Enterprise into a Leading Player in the Laminate Industry

o Hired, trained and managed the entire Sales Hierarchy

Merino Industries Ltd.
Bengaluru

Region Head (Decorative Laminates)
12.2012 - 11.2013

Job overview

Merino is a leading and versatile manufacturer and marketer (Domestic & International) of Interiors Solutions with a wide array of products for homes, offices, commercial and public areas

Key Accountabilities

F Responsible for handling sales operations for Laminates Business across Country (majorly in South & Western markets)

F Lead, handle and manage productivity of a large team of 250 team members while spearheading all operations including Sales & Marketing, Supply Chain and Credit Desk Management

F Devise and execute strategies aimed at accomplishment of business targets

F Lead a team of General / Dy General Managers operating as branch heads across the states of Tamil Nadu, Kerala, Andhra Pradesh, Karnataka, Goa and Mumbai

F Develop & maintain productive business relationship with partners

F Head the entire promotions function for the organization, and partnered with the creative agency 3M for event executions

F Design annual budget for the company’s laminates division, while taking multiple cost heads like sales & marketing, promotions and personnel into consideration

F Manage a revenue portfolio of over INR 2 Bn for the laminates business and lead a network of 10 large distributors spread across the 5 States in India

F Additionally responsible for driving an INR 600 Mn portfolio of Hanex & MRC Brands through 40+ people

F Mentor, motivate and coach sales team on lead generation, conversion rates and other critical areas

Significant Attainments

ü Successfully achieved

o Growth of 40% in the business for FY ‘12-‘13 against a growth of 20% for FY ‘11-‘12

o Sales of 21000 laminate sheets/month Vs 10000 sheets sales within 2 months of joining

o Sales growth of 100% in Andhra Pradesh

o Annual sales of laminate sheets in Karnataka from less than 50000 sheets/annum earlier to over

70000 sheets in the year 2013

ü Recognized for

o Transitioning the sales system from 21 days credit to advance payments (99% of the sales portfolio) within 4

o months thus improving cash flows and strengthening the working capital of the organization

Designing performance reward schemes for channel partners to keep them motivated

Vallabhdas Kanji Ltd. (Subsidiary of Marico Industries)
Kochi

Manager - Sales (GM5) (Private Label & Retail Sales - India, Dubai, Nigeria, Australia)
04.2008 - 12.2011

Job overview

Established in 1935, Vallabhdas Kanji Ltd. (VKL), a subsidiary of the reputed Marico Group, is Asia's largest processor of spice and seasonings, flavours, speciality chemicals. It is a part of the $ US 100 Mn Kanji Moorarji Group

Key Accountabilities

F Responsible for handling sales operations for private labeling and fragrance business across India

F Create the blueprint for the speciality Aroma Chemicals, fragrance(basic formulation evaluation and key account management), essential oils for the concern VKL Flavors & Fragrances (earlier mantri flavour and fragrances)

F Prospect, identify, establish and manage relationships with key leading retail organizations across the globe for the retail sales business

F Build, train, lead and mentor a core team of 7 members and a network of agents spread across Singapore, East Africa, Australia and Middle East

F Handle the Modern Trade vertical by developing commercial relations with leading retail stores such as Wal-Mart, Tesco, Spencer, Metro Cash and Carry, Kohinoor Foods etc.

Significant Attainments

ü Successfully

o Established and managed the private labeling and fragrance business for the organization across India

o Grew the private labeling business from scratch to INR 300+ Mn within 7 months

o Achieved monthly retail business revenues of over INR 20 Mn

Havells India Ltd.
Bengaluru / Noida

Senior Manager - Sales & Marketing (Bath-fitting Division)
02.2008

Job overview

Founded In 1971, Havells India Ltd. (HIL) has grown into a billion-dollar electrical equipment company with presence in 50 countries. HIL has added multiple product lines and gained market leadership across segments

Key Accountabilities

F Responsible for handling sales operations for the bath-fitting division

F Handle a large team of 100 members; Handle retail sales for the Crabtree brand of bath fittings through 26 branches spread across India

F Be involved in handling imports of products from China

F Be responsible for

o Preparing annual budgets

o Driving cost control programs

o Formulating promotional plans for the products

Significant Attainments

ü Successfully grew the monthly business from INR 30 Mn to INR 70+ Mn, registering a growth of 130+% in a span of 2.5 years

Ultra International Ltd.
New Delhi

Manager - Business Development
11.1994 - 08.2005

Job overview

The company is a leading manufacturer and exporter of fragrances, Aromatic chemicals and essential oils

Key Accountabilities

F Responsible for handling sales operations in Rajasthan and New Delhi to the Cosmetics & Tobacco industry segments

F Lead, handle and monitor productivity of 7 team members and a network of 40 associates to drive sales

F Specialize in the creation, compounding, sales of fragrance and trading of essential oils ,chemicals especially for the incense sticks manufacturers

F Develop channel sales network and setup business development operations in the Rajasthan region, primarily in the tobacco segment

Significant Attainments

ü Successfully

o Generated revenues of INR 10 Mn by introducing customer made fragrances for snuff market in Rajasthan

o Achieved 40% growth in Soap and Toiletries division with major breakthrough through key clients

o Introduced low cost fragrances for toilet soap and cosmetic industry contributing to an increase of INR 2.5 Mn

in annual sales

Education

Delhi University

Bachelor of Arts
01.1998

ICFAI Business School

Master of Business Administration (MBA) from Foundation Course
01.1996

Nanjappa Institute of Technology

Diploma in Computer Science and Engineering
01.1993

ICFAI Business School

Post Graduate Diploma from Global Strategic Management

FFDC
KANNUAJ

Some College (No Degree) from FRAGRANCE AND FLAVORS & ITS APPLICATIONS

ACADEMY OF COMPUTER SCEINCE
COIMBATORE

GED

Skills

  • Leadership Development
  • Growth
  • Profitability & Business Operations
  • Strategic Vision & Direction
  • Team Building
  • Organizational Development
  • Strategic Development
  • Business Strategy
  • Planning & Execution
  • Channel Sales
  • Institutional Sales
  • Key Account Management
  • Channel / Distributor Management
  • Transforming Organizations
  • Market Planning & Analysis
  • New Product Launch
  • Customer Relationship Management
  • Sales Operations
  • P&L Management
  • Supply Chain Management
  • Marketing Operations
  • Budgeting & Forecasting
  • Commercial Negotiations
  • Client Relationship Management
  • Coaching & Mentoring

Certification

Fragrance Flavor and Applications, F.F.D.C, Kannauj, 2001

Passport

Indian Passport M 7411794

Location Preferences

India, Asia, Africa, Middle East

Personal Information

  • Date of Birth: 02/02/75
  • Driving License: Valid Indian Driving License
  • Marital Status: Married

Languages

  • English
  • Hindi
  • Tamil
  • Kannada

Hobbies and Interests

  • Sports
  • Singing
  • Travelling
  • Expanding knowledge through the Internet

Languages

Hindi
First Language
English
Proficient (C2)
C2
Tamil
Intermediate (B1)
B1
kannada
Beginner
A1

Accomplishments

Represented Kendriya Vidyalaya, Sulur as a sole Vocalist at National Level

won Bronze at State level basket Ball Competition

Timeline

CEO

Brand Feraya
10.2015 - 01.2024

CEO

Hardik International
02.2015 - 09.2015

Business Head - Sales & Marketing (Decorative Laminates)

Sunder Synthetics Pvt. Ltd.
12.2013 - 02.2015

Region Head (Decorative Laminates)

Merino Industries Ltd.
12.2012 - 11.2013

Manager - Sales (GM5) (Private Label & Retail Sales - India, Dubai, Nigeria, Australia)

Vallabhdas Kanji Ltd. (Subsidiary of Marico Industries)
04.2008 - 12.2011

Manager - Business Development

Ultra International Ltd.
11.1994 - 08.2005

Senior Manager - Sales & Marketing (Bath-fitting Division)

Havells India Ltd.
02.2008

Delhi University

Bachelor of Arts

ICFAI Business School

Master of Business Administration (MBA) from Foundation Course

Nanjappa Institute of Technology

Diploma in Computer Science and Engineering

ICFAI Business School

Post Graduate Diploma from Global Strategic Management

FFDC

Some College (No Degree) from FRAGRANCE AND FLAVORS & ITS APPLICATIONS

ACADEMY OF COMPUTER SCEINCE

GED
Madhukar Mishra