Madhukar Ravulapalli
Hyderabad
Summary
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Lead Analyst - Sr. Performance Marketer
IPAC
12.2022 - Current
- Enhanced video viewership by optimizing cost per view and maintaining optimal frequency
- Drove 1 million app installs within two months through strategic initiatives
- Developed and presented daily, weekly, and monthly performance reports to the leadership team
- Strategized and planned performance marketing campaigns, focusing on best results, budget allocation, and identifying expansion opportunities
- Conducted in-depth audience research and formulated budget plans by evaluating digital presence, setting targets, and defining goals
- Successfully set up, managed, and optimized digital campaigns, continuously monitored and analyzed performance for improvement
- Coordinated the development and execution of ads, apps, and websites, providing comprehensive performance analysis to support campaign strategies
- Facilitated the approval process with the Election Commission, ensuring compliance and smooth operation of campaign activities
- Profiled and onboarded outreach partners, and consistently monitored their performance to maximize campaign reach and effectiveness
Performance Marketer
Pixis
03.2022 - 11.2022
- Monitored and optimized AI applications across client campaigns, focusing on logic development and model enhancement
- Generated detailed performance reports, analyzing metrics such as impressions, clicks, CTR, average CPC, Quality Score, and ad relevance, identifying the most effective and least effective campaigns
- Researched and developed comprehensive end-to-end product solutions, overseeing delivery and maintaining client engagement throughout the process
- Keeping up-to-date with the audience's preferences and proactively suggesting new campaigns to clients with the help of AI plugin
- Led WOW (Week over Week) and MOM (Month over Month) performance discussions with clients, providing insights to drive business growth
Sr. Performance Marketing Executive
BitClass
05.2021 - 02.2022
- Handle performance marketing to generate sales at planned marketing efficiency of spending across various platforms: Google, Facebook, Facebook Messenger, Instagram
- Have done day-to-day optimization, and A/B testing on ad copies, audiences, and landing pages to find what works, and whatnot
- Collaborated with the Tech Team to implement on-page SEO and event tracking setups, ensuring accurate conversion tracking and performance measurement
- Achieved 1200 paid Regs Per Day from 200 Paid Regs Per Day
- Implemented Course insights in Ad Campaigns to increase revenue
- Executed Remarketing Campaigns and Experimental Facebook Ads
Digital Marketing Executive
Universal Sportsbiz Pvt. Ltd.
01.2019 - 04.2021
- Execute Digital Marketing Strategies for four celebrity brands: Wrogn by Virat Kohli, Kareena Kapoor for IMARA, and Ranbir Kapoor for Single
- Growth Marketing - Responsible for user-friendly website design, website analytics & partnerships to acquire, engage and retain users
- Achieved 1 order per minute from 1 Order per day continuously for 5 months
- 3 months after its online launch on the main website, IMARA became the largest revenue driver overall
- Improvement of Net Sales | Handle website SEO for Wrogn
- ROI Achieved 6x and maintained to date
- Increased Sales by updating everyday bestsellers and trending Products in the Catalog
Digital Marketing Intern
Universal Sportsbiz Pvt. Ltd.
10.2018 - 12.2018
- Created and managed performance ads
- Manually updating stocks
- Created Comprehensive daily reports including marketing spends
Search Engine Optimization Intern
3ACES Web Technologies
10.2017 - 01.2018
- Learned the basics of HTML and CSS
- Executed On-Page and Off-Page SEO
Education
MBA - Finance
IIBS Bangalore
01.2018
Bachelor of Commerce - undefined
Andhra University
01.2016
Class XII - undefined
A.P.Intermediate Board
01.2013
Class X - undefined
A.P.S.S.C Board of Education
01.2011
Skills
- Digital Marketing
- Performance Ads
- Meta Ads
- Google AdWords
- Google Analytics
- Report Creation
- Search Engine Optimization
- CRM Tools
- MMP Attribution Tools
- HTML
- CSS
- On-Page SEO
- Off-Page SEO
- Campaign Management
- Budget Management
- Online Marketing Tools
- SEO Strategies
- Data Analysis
Certification
- Google Ads Certification - Google.
- Digital Marketing - Digital Deepak
Languages
English
Telugu
Hindi
Timeline
Lead Analyst - Sr. Performance Marketer
IPAC
12.2022 - Current
Performance Marketer
Pixis
03.2022 - 11.2022
Sr. Performance Marketing Executive
BitClass
05.2021 - 02.2022
Digital Marketing Executive
Universal Sportsbiz Pvt. Ltd.
01.2019 - 04.2021
Digital Marketing Intern
Universal Sportsbiz Pvt. Ltd.
10.2018 - 12.2018
Search Engine Optimization Intern
3ACES Web Technologies
10.2017 - 01.2018
Bachelor of Commerce - undefined
Andhra University
Class XII - undefined
A.P.Intermediate Board
Class X - undefined
A.P.S.S.C Board of Education
- Google Ads Certification - Google.
- Digital Marketing - Digital Deepak
MBA - Finance
IIBS Bangalore
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