Madhulika Singh
Mumbai
Summary
Detail-oriented Associate Product Manager with three years of experience in CRM implementation and product development in real estate and banking. Skilled in driving omni-channel communication integration, automating workflows, and enhancing customer experience through data-driven feedback. Experienced in collaborating across teams to ensure compliance, streamline processes, and support business growth by increasing lead conversions, and customer satisfaction.
Overview
3
3
years of professional experience
Work History
Assistant Manager
hdfc bank
mumbai
05.2024 - 11.2025
- Improved the CRMNEXT platform by automating daily tasks and making team collaboration easier, which increased staff efficiency by 30%.
- Used real-time data to speed up lead conversions and reduce the sales cycle by 25%.
- Enhanced customer experience by offering faster, more personalized service across mobile, web, and call center channels, leading to a 30% increase in customer retention.
- Collected and acted on customer feedback to improve product features and service quality, helping to increase overall customer satisfaction.
- Strengthened compliance and reduced risk by tracking customer interactions, and improving governance processes.
- These efforts contributed to a 20% growth in business revenue through better sales performance, higher satisfaction, and more efficient staff operations.
- Worked closely with sales, marketing, and tech teams to ensure a smooth rollout and strong adoption of CRM tools across departments.
Associate Product Manager
the guardians real estate advisory
mumbai
06.2022 - 04.2024
- Helped develop CRM tools to support real estate sales, working closely with sales and marketing teams.
- Led the setup of Salesforce CRM, automating lead capture and follow-ups, resulting in an 30% increase in lead conversions.
- Connected all customer channels (website, phone, walk-ins, WhatsApp) into Salesforce for a smooth, consistent customer experience.
- Collected customer feedback using forms and surveys within Salesforce to drive service and product improvements.
- Used feedback data to identify and resolve issues in the booking process, enhancing the user experience.
- Collaborated cross-functionally with sales, marketing, and technical teams to ensure smooth CRM adoption and alignment with business goals.
- Maintained up-to-date knowledge of industry standards and competitor offerings.
- Supported the launch of new products by coordinating marketing efforts and training sessions.
- Conducted market research to identify trends and customer needs for real estate products.
Education
Prodcut Mangment - Product Magment
Next Leep
Mumbai12-2024
MBA - Businnes Analytisc
Dy Patil
Pune10-2024
Bachelor of Science - Pcm
Ramniranjan Jhujhunwala College
Ghakoper Mumbai 06-2002
Skills
- User experience design
- Market research
- CRM software
- Business development understanding
- Customer service
- Sales monitoring, Salesforce, CRM implementation
- Sales growth
- Customer feedback collection and analysis
- User experience (UX) improvement
Languages
Hindi
First Language
English
Advanced (C1)
C1
Marathi
Advanced (C1)
C1
Timeline
Assistant Manager
hdfc bank
05.2024 - 11.2025
Associate Product Manager
the guardians real estate advisory
06.2022 - 04.2024
Prodcut Mangment - Product Magment
Next Leep
MBA - Businnes Analytisc
Dy Patil
Bachelor of Science - Pcm
Ramniranjan Jhujhunwala College
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