Madhumita Mandal
Bangalore
Summary
Consumer Insights: Analysing performance and impact of Advertisements, Analysing Consumer lifestyle, trends, reaction to existing products/services, NPD, etc.
Brand Development: Undertaking projects involving Branding and Promotional activities
Operation Handling: Leadership and managerial capabilities along with team-building skills
Corporate Marketing: Developing business through innovative strategies
Client Management: Building cordial relationship, identifying new potential clients, managing current clientele base
Team Management: Driving team towards achieving excellence in service
Competitive Market Understanding
Pricing Strategies: Gauging disposition towards Brand and arriving at optimum price
Product Innovation: Assisting New Product Development
Other Skills: Good interpersonal, presentation, organizational and client servicing skills
Overview
15
15
years of professional experience
Work History
Campaign Analyst
InMobi
08.2022 - Current
- Expertise in Tracking and Analyzing Media Campaigns – Brand Lift Study
- Launching Digital Campaigns on various platforms
- Monitoring the response to campaigns
- Analyzing campaign performance and drawing actionable insights
- Ensuring that research findings are action-oriented recommendations to help achieve business objectives
- Handling research projects which require full end to end services
Administrative Manager & Content Writer
Srushti Montessori
05.2022 - 07.2022
- Identifying relevant subject matter requirement for different age group of children and building study curriculum
- Creating customised activities to help strengthen kid's overall development and help them overcome difficulties
- Handling administrative functions – involving staff management and parent queries
Market Research Consultant
Freelancing
10.2020 - 04.2022
- Undertaking moderation (English, Hindi & Bengali) for Qualitative interaction with respondents through DIs, FGDs, in FMCG, Media, Durables, Technology, Lifestyle products, Automotive
- Summarizing the key takeaways through the interactions done
- Also providing inputs if any trends observed
- Various types of research studies covered‑ Consumer Immersions, New Product Development, Purchase decision making process, Packaging, product, concept testing, Creative Idea Generation and Positioning Research
Manager (Operations/Sales)
Krispy Kreme Doughnuts (Landmarkgroup India)
03.2016 - 07.2020
- Organizational and Institutional Marketing of KK products
- Designing attractive promotional offers
- Generating business opportunities ‑ identifying new potential clients, managing current clientele base, closing on business deals including Legal/ Payment terms
- Determining Market Potential through understanding of consumer buying behavior in market trends
- Identifying Branding, Sales and Pricing strategies ‑ designing sales strategies, optimizing Profits through wastages management, attractive pricing schemes and upholding consumer delight towards the product
- Identifying process improvement areas to enhance work/ resource efficiency
- Strong team building abilities by motivating team members thereby delivering positive results
- Continuous achievement of business targets set (exceeding expectations)
- Building strong partnership environment – proper planning and tracking performance
- Developed and maintained relationships with customers and suppliers through account development.
Business Development Manager
Foodkart Catering Services
08.2014 - 02.2016
- Business Expansion
Senior Sales Executive
LaVazza – Fresh & Honest
10.2013 - 07.2014
- Marketing of Coffee Vending Machines at Institutional level
Territory Sales Manager
Hindustan Unilever Pvt. Ltd., INDIA
11.2011 - 06.2013
- Marketing of Coffee Vending Machines at Institutional level
Senior Sales Manager
Amalgamated Bean Coffee Trading Co. Ltd (popularly known as “COFFEE-DAY”, INDIA
07.2010 - 10.2011
- Business Development
Senior Sales Executive
Naukri.com, INDIA
11.2008 - 08.2009
- Generating business pipeline for Corporate Sales
Education
MBA - Retail Management
IIM
Kolkata 04.2001 -
MBA - Marketing
BIIM
Pune 04.2001 -
Skills
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Timeline
Campaign Analyst
InMobi
08.2022 - Current
Administrative Manager & Content Writer
Srushti Montessori
05.2022 - 07.2022
Market Research Consultant
Freelancing
10.2020 - 04.2022
Manager (Operations/Sales)
Krispy Kreme Doughnuts (Landmarkgroup India)
03.2016 - 07.2020
Business Development Manager
Foodkart Catering Services
08.2014 - 02.2016
Senior Sales Executive
LaVazza – Fresh & Honest
10.2013 - 07.2014
Territory Sales Manager
Hindustan Unilever Pvt. Ltd., INDIA
11.2011 - 06.2013
Senior Sales Manager
Amalgamated Bean Coffee Trading Co. Ltd (popularly known as “COFFEE-DAY”, INDIA
07.2010 - 10.2011
Senior Sales Executive
Naukri.com, INDIA
11.2008 - 08.2009
MBA - Retail Management
IIM
04.2001 -
MBA - Marketing
BIIM
04.2001 -
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