Madhumita Roy
Dum Dum
Summary
Possessing extensive expertise in managing online sales and optimizing e-commerce platforms to enhance overall website performance. Proficient in overseeing product listings, inventory management, payment reconciliation, and marketplace operations on leading platforms such as Amazon and Flipkart, etc. Demonstrates a strong background in B2B sales, advertising management, and price optimization strategies. Proven track record of collaborating effectively with cross-functional teams, driving growth through data-driven insights, and successfully managing campaigns to achieve business objectives..
Overview
11
11
years of professional experience
Work History
E-Commerce Assistant Manager
Mallcom India LTD
kolkata
12.2023 - Current
- Traffic and Sales Management: Manage online traffic, sales, and conversions to drive growth across multiple channels.
- E-commerce Strategy: Develop and implement e-commerce strategies to optimize website performance.
- Website Optimization: Collaborate with developers to improve website speed and mobile compatibility.
- Website Re-platforming: Oversee website re-platforming and conduct market research to identify trends and improve performance.
- Performance Reporting: Report on performance, trends, and marketing effectiveness.
- Product Listings & Order Processing: Handle product listings, order processing, and payment reconciliation on platforms like Amazon, Paytm, and Flipkart.
- B2B Sales Management: Manage B2B sales, ensuring timely processing, order fulfillment, and payment reconciliation for bulk orders.
- Payment Reconciliation: Track and reconcile payments for all marketplace and B2B orders to ensure accurate financial reporting.
- Marketing Materials: Design marketing materials and manage the graphics department's inventory.
- Design Task Management: Ensure the timely delivery of design tasks and maintain department records.
- Marketing Team Collaboration: Work with the marketing team to enhance traffic, content quality, and ad campaigns.
- Logistics Coordination: Coordinate with the logistics team for smooth order fulfillment and delivery.
- Ad Management & Price Optimization: Manage marketplace ad campaigns and optimize pricing strategies across platforms.
- Product Packaging & Label Design: Oversee product packaging, label design, content creation, and Enhanced Brand Content (EBC) visualization.
- Project Planning: Plan and manage project timelines to ensure deadlines are met.
- Inventory & Procurement: Oversee inventory and procurement for the graphics department.
- Design File Management: Organize and maintain updated design work and digital files.
Head of the Department E-Commerce
Keya Seth (Ayurvedic Solution) Group of company
Kolkata
07.2019 - 12.2023
- Traffic and Sales Management: Manage online traffic, sales, and conversions to drive growth across multiple channels.
- E-commerce Strategy: Develop and implement e-commerce strategies to optimize website performance.
- Website Optimization: Collaborate with developers to improve website speed and mobile compatibility.
- Website Re-platforming: Oversee website re-platforming and conduct market research to identify trends and improve performance.
- Performance Reporting: Report on performance, trends, and marketing effectiveness.
- Product Listings & Order Processing: Handle product listings, order processing, and payment reconciliation on platforms like Amazon, Paytm, and Flipkart.
- Marketing Materials: Design marketing materials and manage the graphics department's inventory.
- Design Task Management: Ensure the timely delivery of design tasks and maintain department records.
- Marketing Team Collaboration: Work with the marketing team to enhance traffic, content quality, and ad campaigns.
- Logistics Coordination: Coordinate with the logistics team for smooth order fulfillment and delivery.
- Ad Management & Price Optimization: Manage marketplace ad campaigns and optimize pricing strategies across platforms.
- Product Packaging & Label Design: Oversee product packaging, label design, content creation, and Enhanced Brand Content (EBC) visualization.
- Project Planning: Plan and manage project timelines to ensure deadlines are met.
- Inventory & Procurement: Oversee inventory and procurement for the graphics department.
- Design File Management: Organize and maintain updated design work and digital files.
E-Commerce Manager
Takkaiah And Co
Hyderabad
05.2017 - 06.2019
- Manage online and offline traffic, sales, and conversions across all marketplaces.
- Develop and implement e-commerce strategies to optimize website performance.
- Collaborate with developers to enhance website speed and mobile responsiveness.
- Work with or manage digital marketers to improve traffic, content quality, and ad campaigns.
- Lead website re-platforming to a new CMS.
- Conduct market research to identify trends and improve performance.
- Report on website, sales (both online and offline), and performance metrics.
- Manage product listings, order processing, and payment reconciliation for platforms like Amazon, Paytm, Flipkart, and offline sales channels.
- Oversee ad management and campaigns across all marketplaces.
- Implement price optimization strategies to maximize profitability across marketplaces.
- Ensure accurate product display and activation on websites and in physical stores.
- Maintained records for inventory, payments, and order tracking (both online and offline).
- Ensure timely delivery, returns, and customer satisfaction for both online and offline sales.
- Oversaw overall e-commerce and offline sales operations.
Sr. E-Commerce Operation Executive
Platform73.com (P) Ltd
Gurgaon
04.2014 - 04.2017
- Coordinate daily operations with leading online marketplaces (Amazon, eBay, Snapdeal, Flipkart, etc.).
- Negotiate trade terms and finalize contracts with marketplace partners.
- Collaborate with the catalog management team to update and manage product catalogs across platforms.
- Monitor and manage order dispatches for marketplace sales.
- Ensure timely inventory replenishment for all marketplaces.
- Handle product imaging, cataloging, order processing, and social media activities.
- Design banners and advertisements for the official website.
- Create layouts and produce photos published on the website.
Graphic Designer & E-Commerce Operation Executive
Kishorilal Shyam Sundar (P) Ltd
Kolkata
09.2013 - 03.2014
- Coordinated day-to-day business operations with leading online marketplaces like Amazon, eBay, Snapdeal, Flipkart, etc.
- Negotiate terms of trade and finalize contracts with marketplaces.
- Collaborate with the catalog management team to update and maintain product catalogs across all platforms.
- Monitor and manage order dispatches for marketplace orders.
- Ensure timely replenishment of inventory for all marketplaces.
- Handle product imaging, cataloguing, order processing, and social media activities.
- Design banners and advertisements for the official website.
- Create layouts and produce photographs for online publication.
- Design marketing materials, including flyers, brochures, charts, diagrams, maps, and logos for clients.
- Estimate time and create design plans to meet deadlines and requirements.
- Managed inventory for the graphics department and purchased necessary materials.
- Maintained accurate department records and organized design tasks for efficient workflow.
- Keep artwork and digital files updated and organized.
Education
B.Sc. - Mathematics - (Hons)
Dum Dum Moti-jheel College, West Bengal State University
Barasat, West Bengal01.2013
XII -
Baidyanath Institution for Girls
Kolkata, West Bengal01.2009
X -
Saroj Basu Smriti Balika Vidyamandir for Girls
Kolkata, West Bengal01.2007
Skills
- Microsoft Office
- Adobe CS2
- Photoshop
- Illustrator
- Design plan
- Returns management
- Product listing
- E-commerce strategy
- Website management
- Promotional planning
- Shipping coordination
- Conversion rate optimization
- Online advertising
- Specification writing
- Order fulfillment
- Action planning
- Product management
- Storefront creation
- Promotional video development
- Social media strategy
- Social media marketing
- Social media management
- Platform expertise
- E-commerce integration
Training
ejobindia.com, Six Months, Web & Graphic Designing
Languages
- English
- Hindi
- Bengali
Personal Information
- Location Preference: Kolkata
- Date of Birth: 12/28/90
Timeline
E-Commerce Assistant Manager
Mallcom India LTD
12.2023 - Current
Head of the Department E-Commerce
Keya Seth (Ayurvedic Solution) Group of company
07.2019 - 12.2023
E-Commerce Manager
Takkaiah And Co
05.2017 - 06.2019
Sr. E-Commerce Operation Executive
Platform73.com (P) Ltd
04.2014 - 04.2017
Graphic Designer & E-Commerce Operation Executive
Kishorilal Shyam Sundar (P) Ltd
09.2013 - 03.2014
B.Sc. - Mathematics - (Hons)
Dum Dum Moti-jheel College, West Bengal State University
XII -
Baidyanath Institution for Girls
X -
Saroj Basu Smriti Balika Vidyamandir for Girls
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