MADHUMITA ROY

1. Catalog Management: Oversee the creation and maintenance of product listings, ensuring accurate and appealing product descriptions, images, and pricing. Implement product categorisation and tagging for enhanced search and navigation.

2. Quality Assurance: Monitor the quality and authenticity of products listed on the platform, enforcing our quality standards and ethical practices.

3. Inventory Management: Coordinate with the operations team to manage product availability and inventory levels. Implement strategies to optimize product turnover and reduce stockouts.

4. Marketing and Promotion: Collaborate with the marketing team to develop and execute promotional campaigns and initiatives to drive traffic and sales on the platform.

5. Data Analysis and Reporting: Utilize data and analytics to assess the performance of the marketplace. Generate reports on key performance indicators (KPIs) and recommend improvements.

6. Customer Support: Address customer inquiries and concerns related to products and vendors, ensuring a positive shopping experience.

7. Compliance and Policy Enforcement: Ensure that vendors comply with Kadam Haat's policies and ethical guidelines. Take necessary actions in case of policy violations.

• Increased customer engagement through social media.
• Designed and implemented social media strategies to align with business goals.
• Monitored online presence of company's brand to engage with users and strengthen customer relationships.
• Analyzed and reported social media and online marketing campaign results.
• Developed marketing content such as blogs, promotional materials, and advertisements for social media.
• Created and implemented impactful strategies to increase company brand awareness and engagement.
• Conducted research to determine current benchmark trends and audience preferences.
• Managed relationships with third-party vendors and suppliers to establish timely delivery of services.
• Suggested and implemented new features to develop brand awareness.
• Developed relationships with influencers to grow reach of company and create wider visibility.
• Developed and managed content calendars for each platform to establish timely and relevant posts.
• Developed and implemented tracking systems to measure results of posts and campaigns.
• Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
• Collaborated with team members to develop creative campaigns for social media platforms.
• Drove cross-functional collaboration with focus on quality service delivery.
• Developed and promoted corporate brand, images and identity to media and public.
• Collaborated with other departments to develop integrated branding and public relations strategies.
• Wrote engaging and successful press releases to control information and public opinion.
• Prepared RFP and RFQ responses for new business pitches and presentations.
• Led crisis communications and media relations activities in response to challenging situations.
• Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
• Created and implemented systems and processes for monitoring media coverage.
• Oversaw team of communications and media relations professionals with focus on achieving PR results.
• Cultivated strong corporate image and identity with clear branding.
• Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
• Drafted speeches for company executives and advised on media talking points.
• Oversaw social media presence and aligned posts to include branding and trending ideas.
• Researched latest market trends and analyzed data to develop public relations strategies and tactics.
• Increased brand awareness through development and implementation of successful public relations campaigns.
• Reviewed marketing materials and documents for brand accuracy and trending design.
• Conducted media training for company executives and business leaders.
• Authored fresh and engaging press releases and prepared complete press kits.
• Managed editorial calendars and rescheduled PR events and meetings.
• Fostered positive relationships with key business journalists in national and trade publications.
• Taught in-house employees strategies for successful internal and external communications.

• For Brand “Delicious”
• Key Result Areas:
• Manage all online activity in relation to traffic acquisition, sales, conversion
• Develop and implement ecommerce strategy in order to improve website performance
• Work with developers to improve website speed
• Work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition
• Re-Platforming website to new CMS, making website mobile capable
• Research market in order to discover new trends and technologies in order to improve website performance
• Report on performance
• Vast Knowledge of Product Listing, Order Processing, payment reconciliation etc
• For the portal like Amazon, Paytm and Flipkart
• Activate products on the web sites and make sure that they are displayed correctly
• Maintain all the records like inventory, payments etc
• Order tracking for on-time delivery and return etc
• The person should be well versed overall operations of the eCommerce websites.

• Senior E-Commerce Operation Manager
• Key Result Areas:
• To coordinate day to day business operations with leading online marketplaces like Amazon, eBay, Snapdeal Flipkart etc
• Negotiating terms of trade and finalizing contracts
• Work closely with the catalog management team to plan and update catalog on all marketplaces
• Monitor all dispatches for orders placed through marketplaces
• Manage timely replenishment of inventory for all marketplaces
• And Also product Imaging, cataloguing, order Processing, social Media and other relatedwor.
• Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
• Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
• Incorporated e-commerce objectives in social media platform management.
• Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
• Supported annual media planning process and media buying for digital content.
• Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience.
• Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.
• Constructed new payment systems for online orders to optimize website shopping and boost sales.
• Helped find leading online retailers and platforms to connect with consumers.
• Developed and executed e-commerce positioning, values, tone of voice and design elements to bring value and convenience to customers.
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Prepared sales presentations for clients showing success and credibility of products.
• Managed revenue models, process flows, operations support and customer engagement strategies.
• Facilitated business by implementing practical networking techniques.
• Built relationships with customers and community to establish long-term business growth.
• Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
• Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
• Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
• Delivered recommendations to long-term accounts to promote brand awareness to key audience.
• Directed sales support staff in administrative tasks to help sales reps close deals.
• Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
• Managed accounts to retain existing relationships and grow share of business.
• Resolved problems with high-profile customers to maintain relationships and increase return customer base.
• Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
• Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
• Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
• Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
• Communicated product quality and market comparisons by creating sales presentations.
• Organized promotional events and interacted with community to increase sales volume.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
• Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
• Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.

• As Sr
• E-Commerce Operation Executive for
• Branding Unimod – European Fashion
• To coordinate day to day business operations with leading online marketplaces like Amazon, eBay, Snapdeal Flipkart etc
• Negotiating terms of trade and finalizing contracts
• Work closely with the catalog management team to plan and update catalog on allmarketplaces
• Monitor all dispatches for orders placed through marketplaces
• Manage timely replenishment of inventory for all marketplaces
• And Also product Imaging, cataloguing, order Processing, social Media and other relatedwork
• Designed banners and advertisements for the official website
• Designed layouts and produced photographs that were published in the online website.
• Created broad range of work using various design techniques.

• Key Result Areas:
• Design flyers, charts, brochures, diagrams, maps and logos for the clients
• Calculate the estimation time and design plan for the work order to meet all deadline &requirements
• Manage graphics department inventory and purchase the materials
• Maintain the department records
• Organize the designing work in time effectively
• Maintain the artwork and files up to date
• Projects:
• Yogi restaurants – Logo, Flyers, Banners, Posters Designing’s
• Justice Woman - Logo, Flyers, Banners, Posters Designing’s.