Madhumita Shervan

• Lead end-to-end Product life cycle management (Develop & execute digital product strategies, User journeys based UX & UI, Development, QA, Stakeholder communication, Deployment, Analytics &Maintenance) in Agile methodology.

• Lead Business analyst responsibilities by using product management techniques in building Technical (FRD, UML etc.) and Non-technical (POC, BRD etc.) product documentation for data-driven product roadmaps and product backlogs prioritized in close collaboration with the business teams and stakeholders.

• Progressive Web app, Platform and Functionality development life cycle management.

• Web architecture components management & optimization - LAMP Stack, CDN, Firewall, CMS framework, Apache SOLR, Cyber security directives.

• Customer Relationship Management (CRM) technology integration, optimization and management for curated database in CRM for Data modelling, visualization and analysis.

• Deliver on key business drivers like enhancing product value propositions, customer experience and portfolio quality by Digital/ Tech integration, automation and transformation - Inclusive of IoT, CRM, CMS, CDN, Analytics, Market research, Apache SOLR, QA, Amazon Web Services, SEO, ML, AI.

• Business, Product, Usability, Market research & Analytics: Google Analytics, CRM data based analytics (Data modelling & data visualization in Excel, SQL & Python), Different analysis techniques.

• Cyber security directives review for all security vulnerabilities for respective Web apps on all levels.

• Progressive Web app, Platform and Functionality testing life cycle management and automation.