Tech/ Digital Product transformation & management
Madhumita Shervan
Lead - Product Management - Digital/ Technical
Gurgaon,Haryana, India
Summary
A Digital/ Technical Product Management Strategist with MBA from University of Wales (UK), Master degree from IIM and University of Mumbai. The 12 years of experience includes in digital/ technical product management, digital transformation, automation, business analysis, web architecture components management, data analytics and cyber security management of SaaS, PaaS, IaaS and On-premises based consumer-centric products' apps. Worked in Agile and Kanban methodology for digital transformation and automation with technologies like Jira, CMS framework, CRM technologies, Business, Product & Market research Analytics, Cyber security, CDN, Bitbucket, AI, IoT, Blockchain technology, ML, Apache SOLR, Amazon Web Services, QA, Digital channel campaign strategizing & optimization (SEO, Paid campaigns, Organic Content campaigns). Fluent in English, Hindi, Marathi and German (preparing for B1 level).
Overview
16
16
years of professional experience
8
8
years of post-secondary education
15
15
Certifications
4
4
Languages
Work History
Senior Lead - Digital & Technical Product Manager
Scholastic Inc.
2019.04 - Current
• Lead end-to-end Product life cycle management (Develop & execute digital product strategies, User journeys based UX & UI, Development, QA, Stakeholder communication, Deployment, Analytics &Maintenance) in Agile methodology.
• Lead Business analyst responsibilities by using product management techniques in building Technical (FRD, UML etc.) and Non-technical (POC, BRD etc.) product documentation for data-driven product roadmaps and product backlogs prioritized in close collaboration with the business teams and stakeholders.
• Progressive Web app, Platform and Functionality development life cycle management.
• Web architecture components management & optimization - LAMP Stack, CDN, Firewall, CMS framework, Apache SOLR, Cyber security directives.
• Customer Relationship Management (CRM) technology integration, optimization and management for curated database in CRM for Data modelling, visualization and analysis.
• Deliver on key business drivers like enhancing product value propositions, customer experience and portfolio quality by Digital/ Tech integration, automation and transformation - Inclusive of IoT, CRM, CMS, CDN, Analytics, Market research, Apache SOLR, QA, Amazon Web Services, SEO, ML, AI.
• Business, Product, Usability, Market research & Analytics: Google Analytics, CRM data based analytics (Data modelling & data visualization in Excel, SQL & Python), Different analysis techniques.
• Cyber security directives review for all security vulnerabilities for respective Web apps on all levels.
• Progressive Web app, Platform and Functionality testing life cycle management and automation.
<p>Senior Product Manager</p>
Aureole Inspecs Pvt. Ltd.
2018.06 - 2019.04
Senior Digital Product Manager
Chanakya IAS Academy
2017.10 - 2018.06
Digital Product Manager
Fitness First India Pvt. Ltd.
2016.02 - 2017.10
Group Digital Brand Manager
Arcotech Group
2012.12 - 2015.12
Team Lead - MarCom
Mirch Media Inc.
2011.11 - 2012.12
Media Executive
Escher Communications Pvt. Ltd.
2007.10 - 2008.11
Education
M.D. - Product Management
Upgrad
Online 2019.01 - 2019.06
M.D. - Digital Product Management
Indian Institute of Management (IIM) Kashipur
Kashipur, UT 2015.12 - 2017.08
MBA - Business Management
University of Wales (UK)
Cardiff, Wales, United Kingdom 2009.11 - 2011.09
M.D. - Consumer Behavior, Communication & Management
KC College of Management Studies
Mumbai, MH 2007.12 - 2008.12
BBA - Bachelors of Management (Communication)
University of Mumbai
Mumbai, MH 2004.06 - 2007.07
Skills
Digital Product Management
Web Architecture's Technical components management
IoT management
Progressive Web Apps end-to-end management
Business & Product Analytics
Agile/ Kanban methodology
Cross Functional Team Management
Program & Stakeholder management
Software
CMS - Drupal, AEM, WordPress
Project Management - Jira
End-to-End CRM Tools & Technologies - Salesforce, Freshworks, Sugar, Zoho
Business, Product & Data Analysis Tools & Techniques
Search Functionality - Apache SOLR
Git - GitHub, Bitbucket
QA Automation - Selenium, TestRail, Saucelabs
Progressive SaaS & PaaS Based Web Apps
AWS - Cloud Computing, Content Delivery, Storage, Security
Cyber Security - CMS, Code & WAF levels best practices
Certification
German B1 Level certification (Preparing)
Timeline
German B1 Level certification (Preparing)
2022-06
Adobe Analytics certification (Studying)
2022-06
Business & Product Data Analytics certification
2022-05
Salesforce CRM Administrator certification
2022-05
Adobe Experience Manager CMS Development certification
2022-05
Advanced Google Analytics, GA4 & GTM certification
2022-05
Adobe Experience Manager CMS Admin certification
2022-04
Data Science & Business Analytics certification
2022-04
Salesforce CRM Admin certification
2022-03
Google Analytics certification
2022-01
Git & Bitbucket certification
2020-08
Drupal 7 & Drupal 8 certification
2019-11
Senior Lead - Digital & Technical Product Manager
Scholastic Inc.
2019.04 - Current
M.D. - Product Management
Upgrad
2019.01 - 2019.06
Certified UX & UI Expert
2018-11
A 1 Level Certification in German Language
2018-09
Certified Scrum Master
2018-07
Senior Product Manager
Aureole Inspecs Pvt. Ltd.
2018.06 - 2019.04
Senior Digital Product Manager
Chanakya IAS Academy
2017.10 - 2018.06
Digital Product Manager
Fitness First India Pvt. Ltd.
2016.02 - 2017.10
M.D. - Digital Product Management
Indian Institute of Management (IIM) Kashipur
2015.12 - 2017.08
Group Digital Brand Manager
Arcotech Group
2012.12 - 2015.12
Team Lead - MarCom
Mirch Media Inc.
2011.11 - 2012.12
MBA - Business Management
University of Wales (UK)
2009.11 - 2011.09
M.D. - Consumer Behavior, Communication & Management
KC College of Management Studies
2007.12 - 2008.12
Media Executive
Escher Communications Pvt. Ltd.
2007.10 - 2008.11
BBA - Bachelors of Management (Communication)
University of Mumbai
2004.06 - 2007.07