Madhur Sardana

Engineering Transformation Strategy for a Major 4W OEM in India

• Conducted gap analysis of NPI processes by benchmarking local and global OEMs, identifying gaps and improvement opportunities to align NPI timelines with changing global trends(especially threat from Chinese players)
• Developed strategies for managing emerging technologies and advanced engineering to position the OEM as a tech leader.
• Developed engineering or structure, talent roadmap, addressing skill requirements, workforce size, & retention strategies

Product and portfolio planning for a major four-wheeler OEM in India.

• Led technology sensing to map upcoming technologies to guide the portfolio planning of the OEM
• Created an technology based use cases across the development schedule

Retail expansion strategy for a Consumer Durables Manufacturer.

• Growth strategy for a major consumer durables manufacturer in the Smart home IoT market segment in India
• Primary & secondary research to identify key customer acquisition strategy for B2C & B2B customer profiles
• Singlehandedly conducted 30+ C-Suite interviews to identify key bottlenecks and decision factors in buying journey
• Delivered 4 strategic recommendations for distribution, product portfolio, and branding to increase market share

Achievements

• (1/25) members selected amongst 1500 engineers in the Hero EV Task Force for decreasing HMCV EV launch time
• (1/10) Innovators Award for 2021-22 for delivering 20+ R&D projects across 3 areas (250% of expected results)
• Best performer of the quarter for January 2022 – March 2022, for a 10/10 rating, collectively decided by my manager and HOD.
• Nominated by CTO to work on World’s 1st graphene in automotive research center with University of Manchester
• Saved $ 250 Mn+ and 40T tonne carbon emissions annually by developing novel Aluminium brake drums

Key Result Areas

• Tested 1500+ automotive components for 34 premium & Electric Vehicle models supplied by 15 vendors globally
• Saved an opportunity cost of $30,000+ by optimizing the vendor selection strategy for alternate fuel regulations as per the Government of India.
• Published 35 auto-tech intelligence reports on trend analysis of emerging mobility technologies for model line dept.
• Managed 30 or more people and decreased product development time by 25% by analyzing data from more than 70 trials nationally.