Madhur Sethi
Ludhiana
Summary
I am a skilled marketing professional with a background in production as well. I joined R.K. Sethi Knitwears as a production manager and my major responsibilities included the timely functioning of the production unit, and delivering on our sales targets. I then took up additional responsibility as a marketing manager, creating an online presence for the brand, including promotions and sale through online platforms.
Overview
3
3
years of professional experience
Work History
Marketing Manager
R. K. Sethi Knitwears
Ludhiana
10.2022 - 02.2024
- Planned and executed campaigns for corporate promotion, launching of new product lines.
- Drove consistent, relevant traffic and leads from our social network presence.
- Managed social media accounts and developed marketing strategies to help brand company and increase sales.
- Participated in trade shows and exhibitions to promote brand awareness.
- Developed and managed digital marketing campaigns.
- Created content for promotional materials, including brochures, flyers, and websites.
- Planned advertising campaigns for online, print and other mediums by designing graphics and logos for advertisements, newsletters, and other marketing collateral.
- Tracked and measured marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.
Production Manager
R. K. Sethi Knitwears
Ludhiana
07.2021 - 02.2024
- Coordinated production requirements with material handling and staffing functions.
- Managed materials to meet production goals and specific customer demands.
- Supervised production schedules, production quality and on-time delivery.
- Planned production operations while establishing priorities and sequences for manufacturing processes.
- Assigned staff, materials and funds throughout project lifecycle.
- Presented the brand at several exhibitions to cultivate new growth avenues and lead promotions.
Education
B. Com. (Hons.) - Marketing And Branding
Motilal Nehru College
New Delhi06-2013
Skills
- Digital marketing
- Content creation
- Market research
- Brand promotion and development
- Marketing analytics
- Marketing campaign development
- Social media marketing
- Lead generation campaigns
Languages
Hindi
Proficient
C2
English
Proficient
C2
Timeline
Marketing Manager
R. K. Sethi Knitwears
10.2022 - 02.2024
Production Manager
R. K. Sethi Knitwears
07.2021 - 02.2024
B. Com. (Hons.) - Marketing And Branding
Motilal Nehru College