Madhura Kulkarni

User Interface (UI) Design:

· Led the development of visually engaging and highly functional user interfaces for various digital products, prioritising exceptional user engagement and satisfaction.

· Created and iterated on design prototypes, wireframes, and high-fidelity mockups using industry-standard tools like Sketch, Figma, and Adobe Creative Suite.

· Maintained design consistency and adhered to brand guidelines across multiple platforms, contributing to a seamless user experience.

· Developed comprehensive user personas, detailed customer journeys, and user flows that informed strategic design decisions, improving user experience and business outcomes.

· Collaborated effectively with cross-functional teams, including developers, product managers, and stakeholders, to ensure design solutions aligned with business goals and user requirements.

Visual Design:

· Crafted and refined visual elements such as icons, graphics, and layouts, ensuring they were visually appealing and aligned with the overall brand identity.

· Implemented and maintained consistent visual language, working closely with marketing and branding teams to ensure a unified visual presence across all digital platforms.

· Delivered creative and innovative visual solutions that enhanced the brand's market presence and user engagement.

Prototyping and Testing:

· Developed interactive prototypes using tools like InVision and Axure RP to facilitate user testing and gather meaningful feedback.

· Conducted extensive usability testing to validate design choices, identify usability issues, and enhance the overall user experience.

· Analyzed user feedback and data to iterate on designs, ensuring continuous improvement and alignment with user needs and business objectives.

• Marketing Strategy & Execution: Developed and implemented paid content marketing strategies, performing competitor analysis and crafting engaging digital content to meet client objectives and boost brand visibility.
• Performance Analytics: Utilized advanced tools to track campaign performance, delivering data-driven insights and optimisation strategies that enhanced key metrics (CTR, conversion rates, ROI) through A/B testing and other techniques.
• Media Buying & Budget Management: Managed media buying for platforms like Facebook, Instagram, and LinkedIn, handling a 1Lakh+ of annual budget, negotiating prime advertising space, and ensuring effective budget use through real-time adjustments.
• Client Engagement: Collaborated closely with clients to create tailored marketing plans, maintaining regular communication and achieving high client satisfaction with measurable results.
• Print Media Expertise: Created diverse print materials (brochures, school diaries, logos, ID cards, standees, social media posters) for clients including Amdocs SmartOps, Angel High School & Junior College (Pune), and Ranadey Micronutrients Private Limited (Pune), enhancing branding and ensuring consistency across all materials.