Madhura Mahadeshwar
Mumbai
Summary
Efficient professional thriving in seizing viable opportunities for innovation in the cosmetic industry. Experienced in various aspects of marketing communication including omni-channel management, promotional collaboration and digital marketing.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Market Research Freelancer
AAIC Consulting
11.2023 - 05.2024
- Liaising with company executives to perform primary research in the Indian beauty market
- Field visits to gain insights on competitors
- Organizing and presenting current trends and development in the Indian beauty market to support pre-launch activities
Marketing Executive
Tarz Distribution Pvt. Ltd. (Elizabeth Arden and Elle Parfum franchisee)
02.2023 - 10.2023
- Monitored new launches of Elizabeth Arden, Juicy Couture, John Varvotos and Elle Parfum pan India based on seasonality and solid supply strategies while making sure correct in-store and online merchandising is followed.
- Executed retail and e-com marketing campaigns conjointly with retailers across 58 stores and 7 e-commerce channels
- With numerous activations, I had successfully increased sales on Nykaa (online) by 70%-130% MOM growth.
- Managed social media accounts, creating engaging content to build brand awareness and community.
- Oversaw online product catalog, including product descriptions, pricing, and photography.
- Handled earned media and PR through collaborations with influencers and retailers.
- Generated weekly reports summarizing sales performance metrics.
- Supported management to forecast profit projections and business expansion by analyzing retail and e-commerce sales data
Brand Executive
Beauty By BiE
06.2022 - 02.2023
- Developed and maintained a marketing calendar for all social media platforms and offline brand activations
- Analyzed brand positioning and consumer insights to report upon brand development and planned brand communication activities accordingly.
- Planned and executed digital campaigns including Affiliate, WhatsApp marketing and SEO.
- Monitored brand performance against marketing strategies and designed recommendation to improve brand persona
- Overseen and closely monitored R&D of new products
- Worked with the NPD team to plan and execute new products.
Startup Founder
WOC Beauty
Mumbai
03.2020 - 06.2022
- Negotiated terms of business acquisitions to increase business base and solidify market presence.
- Led product manufacturing and operations. Worked alongside chemists in product formulations. Exchanged suggestions and improvements.
- Overseen and negotiated beauty influencers and magazine collaboration opportunities and terms.
- Implemented affiliate marketing program for WooCommerce and approved promotional plans for collaborations.
- Managed Meta/Instagram ads by implementing A/B testing, new lead strategies and improved the retention rate by 40%.
- Optimised strategies to improve SEO ranking and collaborated with the content team to produce SEO-friendly blogs.
- Managed divisional marketing, creative content and new product development.
- Prepared annual budgets with controls to prevent overages.
MIS & Merchandiser Executive Trainee
Mafatlal Industries Limited
Mumbai
07.2016 - 05.2018
- Analyzed previous season's sale and developed forecast, styles for the upcoming season.
- Updated daily sales and communicated with the warehouse vendor Management.
- Prepared and reported monthly to the senior executive team on budget and upcoming projects.
E-commerce Merchandising Intern
Bombay High
Mumbai
02.2016 - 05.2016
- Defined product categories and prepared product catalogues.
- Monitored daily incoming products to ensure listings are updated on the website. Ensured products are effectively and aesthetically displayed across different marketplaces.
Education
Post Graduation - Fashion Business Marketing
Pearl Academy
Mumbai04-2016
Bachelor of Science - Information Technology
Vikas Vidya College/Mumbai University
Mumbai, MH02-2014
Skills
- Brand Management
- Meta Marketing
- Lead Generation Funnel
- Customer/Client Communication
- Social Media Marketing
- Influencer Marketing
- Neuromarketing
- Content creation
- Negotiation
- Research
Interests
Product Photography
Music
Certification
- Consumer Neuroscience and Neuromarketing (06/2024)
- Practical Cosmetic Formulation (09/2019)
Languages
Marathi
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Timeline
Market Research Freelancer
AAIC Consulting
11.2023 - 05.2024
Marketing Executive
Tarz Distribution Pvt. Ltd. (Elizabeth Arden and Elle Parfum franchisee)
02.2023 - 10.2023
Brand Executive
Beauty By BiE
06.2022 - 02.2023
Startup Founder
WOC Beauty
03.2020 - 06.2022
MIS & Merchandiser Executive Trainee
Mafatlal Industries Limited
07.2016 - 05.2018
E-commerce Merchandising Intern
Bombay High
02.2016 - 05.2016
Post Graduation - Fashion Business Marketing
Pearl Academy
Bachelor of Science - Information Technology
Vikas Vidya College/Mumbai University
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