MADHUR BHATIA
Marketing & Commerce Strategist
Gurgaon
Summary
Associate Director with a strong background in Marketing and Commerce Practice at Deloitte Digital, offering extensive expertise in marketing and commerce strategy, product management, digital transformation, and consultative selling. Versatile as an effective leader, cooperative team player, and reliable individual contributor, all supported by strong business acumen. Committed to leveraging technology and design to address complex business challenges and transform them into immersive customer experiences, with a focus on customer experience-driven solutions across various digital platforms.
Overview
12
12
years of professional experience
Work History
Associate Director - Marketing & Commerce
Deloitte Digital
05.2022 - Current
- Deliver superlative growth for clients by partnering with them to provide marketing and commerce transformation solutions across the value chain
- Responsible for business development; prepared 50+ pitches and RFI/RFPs with a value of INR approximately 150 Cr.
- Program manager driving 'Customer' operate service line growth to ₹300 Cr by FY26 through storefront definition, operate principle evangelization, and data-driven insights.
- Led the advisory team to build industry-specific points of view
- Defined Deloitte’s offering on campaign management as a service that consolidates operational activities under a consumption-based managed service model.
- Product Manager for 0-to-1 development of a multi-category eB2B marketplace for the world’s largest beverage company; launched in Spain with 2K+ products, 4 sellers, and 5K+ customers onboarded.
- Spearheaded cross-functional product discovery for a precision agriculture eCommerce platform, defining MVP scope and roadmap via 20+ workshops and detailed BRDs, UX mock-ups, and technical designs.
- Derived business value of 35+ Cr incremental revenue at 30% ROI for implementing marketing automation use cases for a global tyre brand.
- Conceptualized innovative, output based commercial model for Amazon AdOps, forecasted to drive 50 Cr revenue in 3 years for a professional services firm.
- Built data-driven marketing use cases; Evaluated 12 customer data platforms against 50+ functional, integration, & commercial requirements to suggest best fit.
- Strategized and partnered with Amazon and Moglix for phase-wise digitalization of canteen store department to aim for 6,000 Cr sales pan India by developing and managing online marketplace, end-to-end logistics, and customer service.
- Delivered an approach note to operationalize D2C e-commerce for 2 lakh+ painters; MVP release in 10 weeks with a pilot in 2 locations for a cement brand.
- Developed point of view on omnichannel retail for FabIndia through competitor benchmarking and mapping customer journeys, especially BOPIS and ROPIS.
- Prepared a concept note on front office digital transformation in line with the brand’s aspiration to drive growth by moving towards a modern, omni-channel solution selling.
DX Specialist, CX Practice
Coforge
11.2021 - 04.2022
- Built eXperiences practice through organic selling & platform partnerships
- Creation of proactive proposals, RFI/RFP responses, business cases, POVs and custom consulting
Senior Analyst, CX Practice
Everest Group
07.2021 - 10.2021
- Lead analyst for digital IX services PEAK matrix; increased participation by 100% by defining scope, evaluation model and reach out strategy.
- Evaluated 60+ commerce solutions through primary and secondary research to feature 15 trailblazers.
- Assisted in business development efforts through client interactions, analyst sessions and proposals.
Senior Business Consultant (Digital)
Hexaware Technologies
09.2019 - 06.2021
- Strategized and built Hexaware’s CX consulting practice, spearheaded three new client acquisitions.
- Developed GTM strategy, business development, and marketing artifacts to achieve 70% YoY growth.
- Launched the CX Presales and Consulting Training Program; mentored five senior management trainees.
- Responsible for consultative selling; involved in over 25 opportunities with a total contract value of US$ 15 million+; achieved a win ratio of 35%.
- Worked with ISG Advisory to position Hexaware as a leader in the Digital Business Services Quadrant.
- Assessed 8 independent markets with 100+ hours of client interviews to recommend a connected digital roadmap focused on modern channels to achieve non-linear business growth.
- Analyzed e-commerce landscape and requirements across 3 LOB and 8 brands to provide recommendations on a connected D2C & B2B e-commerce roadmap.
- Recommended marketing automation platform by evaluating 14 products across 80+ business, organization & vendor parameters covering 150+ hrs of client and vendor interactions.
CEO's Office
Hexaware Technologies
05.2018 - 08.2019
- Closely worked with the CEO in liaison with respective leaders to achieve business objectives.
- Instrumental in 2019 strategy and annual plan; integral part of financial planning and analysis team.
- Prepared deviation/variance dashboards to enable timely decisions and initiate corrective actions.
- Drove new enterprise-wide cross-functional strategic initiatives; get the organization future ready.
- Generated US$ 100M TCV by proactively selling to North America clients.
- Achieved US$ 2M potential savings through contract optimization and US$ 4M upside in revenue maximization.
Government & Public Sector Consultant (Internship)
PricewaterhouseCoopers
04.2017 - 06.2017
- Chief Minister’s Advisory & Dashboard Services to Jharkhand Government
- Improve the efficiency of government officials by 40% via digital LMS in 1 year
- Improve postnatal immunization timeliness by 50% to reduce VPDs in 1 year
Configuration Engineer
Motorola Mobility
05.2013 - 03.2016
- Provided global supply chain operational servicesTeam Leader - led a team of 4 engineers; Responsible for efficiency, quality, and timely deliverables
- Provided global supply chain operational services as part of product lifecycle management team
Education
Leadership Development Programme -
Indian Institute of Management Kozhikode
01.2025
PDGM - Marketing
IMT Ghaziabad
01.2018
B.Sc. (H) - Electronics
Hans Raj College, Delhi University
01.2013
Skills
Strategy and business design
Accomplishments
- Awarded the prestigious President’s Bonus in FY ’25, given to top 3% performer in Deloitte
- Received the Applause Award on exceptional client delivery and relationship management
Timeline
Associate Director - Marketing & Commerce
Deloitte Digital
05.2022 - Current
DX Specialist, CX Practice
Coforge
11.2021 - 04.2022
Senior Analyst, CX Practice
Everest Group
07.2021 - 10.2021
Senior Business Consultant (Digital)
Hexaware Technologies
09.2019 - 06.2021
CEO's Office
Hexaware Technologies
05.2018 - 08.2019
Government & Public Sector Consultant (Internship)
PricewaterhouseCoopers
04.2017 - 06.2017
Configuration Engineer
Motorola Mobility
05.2013 - 03.2016
PDGM - Marketing
IMT Ghaziabad
B.Sc. (H) - Electronics
Hans Raj College, Delhi University
Leadership Development Programme -
Indian Institute of Management Kozhikode
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