Madhurima Mandal
New Delhi
Summary
Certified in Advanced Digital Marketing from UpGrad and MICA, with hands-on experience in data-driven strategies, campaign management, and performance analysis. Skilled in leveraging AI tools, Power BI, Google Ads, and SEO to optimize digital outreach and enhance brand presence across platforms.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Analyst – Paid Search
Dentsu Global Services, Delhi
Gurgaon
02.2025 - Current
- Collaborated with teams to support project deliverables and timelines.
- Conducted market research to identify consumer behavior patterns.
- Executing high-performance paid search campaigns across Google platforms.
- Analyzing keyword trends and optimizing ads to maximize ROI.
- Applied AI-powered tools to optimize HTML templates for high-performing email marketing campaigns.
- Used AI to personalize and enhance newsletter ad creatives, driving greater audience engagement.
- Leveraged AI-driven insights to improve email layout, structure, and responsiveness for better open and click-through rates.
- Collaborated on Google Ads Manager creatives by using AI to refine HTML templates for stronger visual appeal and ad performance.
- Utilized AI features in Power BI to automate and visualize marketing performance reports, enabling faster decision-making.
- Applied AI-driven analytics in Power BI to uncover insights from campaign data and improve strategy effectiveness.
- Leveraged AI in Power BI to create interactive dashboards tracking key KPIs across email, display, and ad campaigns.
- ·Drafted cold emails and newsletters; optimized performance using AI insights.
Digital Marketing Executive
Nucleus Media & Advertising, Kolkata
Kolkata
12.2024 - 01.2025
- Developed engaging content for social media platforms to enhance brand presence.
- Designed and executed marketing and social media campaigns for various clients
- Collaborated with design teams to create visually appealing marketing materials.
Senior Recruiting Operations Specialist
Optum Global Solutions, UnitedHealth Group
Gurgaon
01.2022 - 12.2023
- Managed daily operations to ensure efficient workflow and timely service delivery.
- Managed internal marketing communications and candidate outreach.
- Collaborated with cross-functional teams to streamline processes and enhance communication.
- Developed training materials to onboard new team members effectively and efficiently.
- Analyzed operational data to identify trends and support decision-making initiatives.
Education
MBA - Human Resources Management
IISWBM
Kolkata 07-2021
Skills
- Paid search optimization
- Market research analysis
- AI-driven analytics
- Campaign performance tracking
- Content creation strategies
- Data-driven decision making
- Advertising Campaigns
- Project management
- Google Ads / AdWords
- Google Analytics
- SEO Tools
- Power BI & AI-Driven Report
Certification
- Advanced Digital Marketing Certification from Mudra Institute of Communications and Upgrad
Timeline
Analyst – Paid Search
Dentsu Global Services, Delhi
02.2025 - Current
Digital Marketing Executive
Nucleus Media & Advertising, Kolkata
12.2024 - 01.2025
Senior Recruiting Operations Specialist
Optum Global Solutions, UnitedHealth Group
01.2022 - 12.2023
MBA - Human Resources Management
IISWBM
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