Madhurima Mukherjee
New Delhi
Summary
Results-driven Digital Marketer & Social Media Manager with 1.5+ years of professional experience and 6+ years as an Instagram content creator, specializing in brand growth, content strategy, and audience engagement. Proven in executing data-driven social media campaigns across Instagram, LinkedIn, and Facebook, driving organic growth and visibility. Skilled in SEO, performance marketing, Meta & Google Ads, and content creation (Canva, VN), combining creative storytelling with analytics-driven strategies.
Overview
6
6
years of professional experience
5
5
Certifications
Work History
Social Media Manager
Mobikasa
01.2026 - Current
- Led social media strategy for Mobikasa, Magnet Growth, and client accounts, driving engagement via data-backed content planning.
- Manage monthly content calendars and posting across Instagram, LinkedIn & Twitter.
- Increased Magnet Growth’s followers from 62 to 200+ through targeted engagement strategies.
- Created engaging content (reels, carousels, statics) using Canva, Edits, VN to support brand visibility.
- Create engaging content (reels, carousels, statics) using Canva, Edits, VN to support brand visibility.
- Manage monthly content calendars and postings across Instagram, LinkedIn & Twitter.
- Develop UGC scripts (including shoot direction & VO scripts) for My Pooja Box.
Social Media Content Creator
Instagram
01.2020 - Current
- Built and grew a niche-focused Instagram presence to 55K+ followers in fashion, beauty & lifestyle.
- Collaborated with top fashion brands including BIBA, RENE, Baazar Kolkata, Koskii, and Chidiyaa.
- Collaborated with Starbucks, Barbeque Nation, Biryani By Kilo, WOW Momo, Lenskart, GIVA, Lakmé, Pond's, Zouk, BMW, Bajaj Almond Drops, Kwality Wall's, Bacardi, Dot & Key, mCaffeine, and Pilgrim.
- Conceptualized and executed content; created reels and posts using trend-led storytelling.
Digital Marketing Intern
Sequoia Print
Kolkata
09.2025 - 10.2025
- Managed social media platforms (LinkedIn, Instagram); created and curated content that increased audience interaction.
- Executed digital marketing strategies that enhanced brand visibility and engagement.
- Implemented SEO (audits, website structure, UI improvements, Core Web Vitals optimization) to enhance ranking & organic traffic.
- Set up GA4 (Google Analytics) and tracked performance metrics for campaign insights.
- Designed content using Canva, shot and edited reels, and planned monthly content calendars for diverse formats (reels, carousels, statics).
Business Strategy & Operations Support Associate
Swati Enterprise
Kolkata
02.2023 - 03.2024
- Supported business strategy and operations in healthcare sector, enhancing alignment with organizational goals.
- Created product presentations (PowerPoint) from internal inputs; enabled effective product demos for doctors (online/offline).
- Streamlined presentation workflows, improving clarity and consistency in product communication.
- Maintained business calendar, tracking follow-ups and schedules to ensure timely execution of priorities.
- Coordinated email communication and maintained documentation, fostering effective collaboration within the team.
- Supported backend operations & strategy execution, in a family-run business.
B2B Sales & Marketing Intern
HighRadius
Kolkata
06.2021 - 07.2021
- Enhanced B2B communication and analytical skills through targeted strategy-focused projects.
- Analyzed B2B marketing performance to identify gaps in pricing, distribution, and promotion for strategic improvements.
- Applied marketing frameworks (4Ps, 3Cs) to evaluate brand strategy.
- Tracked data using Excel to facilitate comparisons and reporting.
- Prepared reports (Word), summarizing insights.
- Designed infographics to communicate marketing insights visually.
Education
Post-Graduate Certificate - Advanced Certificate in Digital Marketing
MICA
Online02-2026
Bachelor of Technology - Computer Science & Engineering
JIS UNIVERSITY
Kolkata05-2022
Skills
- Social media strategy
- Social media management
- Content creation
- Content development
- Content calendar management
- Audience engagement
- Brand management
- Brand development and awareness
- Influencer collaboration
- Facebook, Instagram, LinkedIn
- Photo and video editing
- SEO optimization
- Hashtag research
- Paid advertising
- Online marketing strategies
- Facebook, instagram, linkedin
- Trending stories
- Goal planning
- Brand development
- Brand awareness
Certification
Advanced Certification in Digital Marketing & Communication_April 2025_MICA and upGrad_Gradesheet
Credential ID 170019646
Credential ID 170019646
Timeline
Social Media Manager
Mobikasa
01.2026 - Current
Digital Marketing Intern
Sequoia Print
09.2025 - 10.2025
Business Strategy & Operations Support Associate
Swati Enterprise
02.2023 - 03.2024
B2B Sales & Marketing Intern
HighRadius
06.2021 - 07.2021
Social Media Content Creator
Instagram
01.2020 - Current
Post-Graduate Certificate - Advanced Certificate in Digital Marketing
MICA
Bachelor of Technology - Computer Science & Engineering
JIS UNIVERSITY