Excel
Madhurima Giri
Marketing And Graphic Designer
Bengaluru,KA
Summary
Goal-oriented highly creative marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance, transforming marketing and advertising strategies into desired results . Successfully creates brand messages, strategies, and key graphic productions. Prepared to bring 6+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success. Creative Graphic Designer with talent for developing unique custom artwork. Innovative approach to ideas and concept development.
Overview
7
7
years of professional experience
4
4
Languages
Work History
Product Associate
Ochre Media (Pty) Ltd
10.2020 - 11.2022
- Developed and executed digital marketing campaigns to enhance brand visibility.
- Developed product documentation and specifications to ensure consistency.
- Assisted in conducting user research to gather customer feedback and insights.
- Collaborated with cross-functional teams to streamline content creation processes.
- Managed social media accounts, increasing audience engagement through targeted content.
- Assisted in budget management for marketing projects, ensuring cost-effective solutions.
- Planned and executed events and marketing programs to increase qualified leads.
- Monitored product performance metrics, identifying areas for improvement.
- Mentored junior team members, providing guidance and support to foster growth and development within the organization.
- Presented product updates and sales pitches to internal stakeholders, effectively communicating features and benefits that translated into increased buy-in from decisionmakers.
- Partnered closely with design teams to create visually appealing packaging that resonated with target audiences, increasing shelf appeal while protecting brand integrity.
- Created mockups and prototypes to visualize design ideas for stakeholder presentations.
- Contributed to design critiques, providing constructive feedback to peers.
- Researched industry trends to inform design strategies and keep materials updated.
Sales Consultant
Sara Infoway Ites India Pvt Ltd
08.2019 - 05.2020
- Developed and maintained strong client relationships to enhance customer satisfaction and retention.
- Conducted market research to identify new sales opportunities and customer needs.
- Collaborated with marketing team to create targeted promotions and campaigns.
- Developed and executed targeted marketing campaigns to enhance brand visibility.
- Conducted competitive analysis to identify opportunities for market differentiation.
- Optimized marketing budget allocation to maximize ROI across various channels.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Delivered product presentations and demonstrations to potential clients, showcasing features and benefits.
- Trained and mentored junior sales staff, enhancing team performance and knowledge.
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Responded to telephone and in-person requests for information.
Field Sales Officer
Philips Healthcare
07.2015 - 05.2018
- Developed and executed sales strategies to enhance market penetration for medical devices (HHS, Ultrasound, and PCMS modules).
- Established and maintained strong relationships with healthcare professionals to drive product adoption.
- Conducted product demonstrations and training sessions, ensuring comprehensive understanding of features and benefits.
- Analyzed market trends and competitor activities to inform strategic decision-making.
- Collaborated with cross-functional teams to align sales initiatives with organizational goals.
- Mentored distributors' sales staff, fostering skill development and enhancing team performance.
- Negotiated contracts for optimal pricing structures, ensuring profitability while maintaining customer loyalty.
- Conducted product demonstrations at client locations, highlighting features and benefits that met their unique requirements.
- Balanced multiple competing priorities while maintaining focus on achieving both short-and long-term goals within tight deadlines.
- Worked closely with the marketing department to create compelling promotional materials tailored to specific target markets.
Education
Post-Graduate Diploma - Data Science And Business Analytics
Texas McCombs School of Business
Online 04.2001 -
MBA - Marketing
IBS
Kolkata, India 04.2001 -
Bachelor of Technology - Biotechnology
Gokaraju Rangaraju Institute of Education And Technology
Hyderabad 04.2001 -
Clinical Research
Integrated Institute of Education And Technology
Hyderabad01-2012
High School Diploma -
Sri Chaitanya Junior Kalasala
Hyderabad 04.2001 -
Skills
Product portfolio management
Marketing campaigns
Strategic planning
Marketing analytics
Social media marketing
Digital marketing
Social media design
Budgeting and allocation
Marketing campaign development
Graphic design
Digital and Print design
Marketing media
Layout design
Software
Python
Tableau
SQL
Canva
UI/UX
Hobbies
Reading books mostly fiction, Writing poems and short stories, Listening to music and solving small puzzles.
Timeline
Product Associate
Ochre Media (Pty) Ltd
10.2020 - 11.2022
Sales Consultant
Sara Infoway Ites India Pvt Ltd
08.2019 - 05.2020
Field Sales Officer
Philips Healthcare
07.2015 - 05.2018
Post-Graduate Diploma - Data Science And Business Analytics
Texas McCombs School of Business
04.2001 -
MBA - Marketing
IBS
04.2001 -
Bachelor of Technology - Biotechnology
Gokaraju Rangaraju Institute of Education And Technology
04.2001 -
High School Diploma -
Sri Chaitanya Junior Kalasala
04.2001 -
Clinical Research
Integrated Institute of Education And Technology