Summary
Work History
Education
Skills
Accomplishments
Certification
Interests
Overview
Work Availability
Languages
Timeline
Interests
OperationsManager
Madhurita Sengupta

Madhurita Sengupta

Marketing And Growth Leadership
Mumbai

Summary

Strategic marketing and growth leader with 20 years of experience across BFSI, technology, and telecom. CMO & Founding Member at JioBlackRock, leading the GTM strategy for the joint venture. Ex-Amazon Web Services, DBS Bank, Vodafone and HSBC.

Demonstrable experience in building growth engines and leading GTM strategy that combine data, AI, and creativity to drive customer acquisition, brand trust, and P&L impact. Recognized as top-rated talent and a collaborative leader who delivers measurable business outcomes.

Work History

Founding Member and Chief Marketing Officer

JioBlackRock Investment Advisers
06.2024 - Current
  • First marketing hire; established the marketing function across AMC and Investment Advisory, building a 15+ member team, agency operating model, brand design systems and end-to-end martech stack and processes.
  • Launched 10+ NFOs in year one, acquiring 1M+ customers and ₹10,000Cr+ AUM through digital, direct, and partnership channels.
  • Led launch of the JioBlackRock brand, including flagship event 'Investing for a new era', featuring Larry Fink and Mukesh Ambani.
  • Defined and executed brand, PR, martech stack, and go-to-market strategy for the joint venture.
  • Worked with CXO leadership and boards to drive strategic alignment, governance, and execution plans.

Head - Digital Sales, SMB Business, India & SAARC

Amazon Web Services
01.2023 - 06.2024
  • Built and ran the digital sales engine with revenue ownership for the digital segment; delivered 110% of target ($17M revenue) across multiple customer segments through cross-functional and cross-regional execution.
  • Designed and launched an AI-driven full-funnel acquisition and nurture program for India; introduced AWS’s first customer referral program and scaled partner pipeline via digital nurture campaigns and vernacular webinars in 10+ languages.
  • Coordinated with Asia Pacific regional teams to align strategy and drive execution across markets.
  • Piloted a globally coordinated free-credits adoption program in India, driving early-stage customer onboarding and product adoption.

Head- Growth Marketing, Digital Sales, Customer Acquisitions, Media and Martech

DBS
12.2018 - 12.2022
  • Delivered 6× P&L growth in 3 years for digibank by DBS while maintaining best-in-class customer acquisition cost (CAC) and portfolio quality.
  • Led nationwide integrated media launch following the Lakshmi Vilas Bank amalgamation; executed multi-product campaigns across brand, gold loans, and fixed deposits (“World’s Best Digital Bank, Now in Your City”, “Gold Standard of Gold Loans”, “UnBank”).
  • Implemented martech stack and AI-based campaign optimisation (segmentation, targeting, and budget allocation) to improve acquisition efficiency and conversion.
  • Built customer acquisition and activation programs across the wealth continuum (mass affluent to NRI segments); established strategic partnerships to expand deposits and investment adoption.

General Manager, B2B Customer Value Management

Vodafone India Limited
09.2015 - 12.2018
  • Led an 80+ member CVM organisation across 23 telecom circles, driving enterprise revenue through postpaid mobility, large accounts, and B2B solutions (IoT and cloud).
  • Built strategic partnerships and deployed B2B marketing automation (martech) to improve targeting, campaign response, and conversion outcomes.
  • Accelerated 4G and digital adoption within enterprise customers using analytics-led segmentation and lifecycle campaigns.
  • Launched Vodafone Red Club, an industry-first loyalty and engagement program for top corporate clients, improving retention and client engagement.

Vice President, SMB Acquisitions & Digital Channels (2010–15) Associate Vice President, Credit Cards Marketing (2008–10) Relationship Manager, Wealth Management (2006–2008)

HSBC India Limited
05.2006 - 09.2015
  • Built digital and telemarketing acquisition channels, delivering 300% YoY ROI and scaling SMB customer onboarding.
  • Led ATL and BTL marketing for HSBC Credit Cards; implemented analytics-driven cross-sell engine to increase product penetration.
  • Managed B2B engagement programs and industry association events to drive commercial client acquisition and relationships.
  • Redesigned credit card loyalty and rewards program to improve customer engagement, usage, and retention.

Education

MBA - Marketing

XLRI
Jamshedpur
05-2006

B.E. Electrical - undefined

Jadavpur University
Kolkata
04-2004

Skills

Leadership & Strategy: Managed cross-functional teams and senior stakeholders; set strategy, governance, and execution roadmaps across B2B and B2C set ups

Digital Marketing & Sales: Led paid, owned, earned media campaigns at scale, to continually improve CAC, ROI and revenue

Growth & Partnerships: Deep experience in driving go-to-market strategy including partnerships

Brand & Community: Built communities, education and lifecycle management programs to drive trust, upsell, retention, and LTV

Accomplishments

Top rated at JioBlackRock; Part of regional High Potential squad at DBS; In Part of HSBC Talent Pool from 2010 to 2013

Bronze, e4m Indian Marketing Awards 2022 – Omnichannel digital acquisition

Gold, DBS SharkTank 2021 – Most Innovative Martech Use (competing against 70 teams)

Gold, Maddies 2020 – Best App Install Campaign

Data-Driven Marketing Leader, 2019 – Transformance Awards

HSBC Gold Fame – Best Digital Campaign (among 19 countries), 2014 & 2012

Certification

AWS Cloud Practitioner

Interests

Blogging (LinkedIn Top Voice), Prompt Engineering, AI Tools, Certified Scuba Diver, Indian Classical Music, Visiting Faculty, Speaker at media forums

Overview

20
20

Years of experience across BFSI, technology, and teye

5
5

Brands managed and scaled through digital

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages

English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Bengali
Bilingual or Proficient (C2)
French
Beginner (A1)

Timeline

Founding Member and Chief Marketing Officer

JioBlackRock Investment Advisers
06.2024 - Current

Head - Digital Sales, SMB Business, India & SAARC

Amazon Web Services
01.2023 - 06.2024

Head- Growth Marketing, Digital Sales, Customer Acquisitions, Media and Martech

DBS
12.2018 - 12.2022

General Manager, B2B Customer Value Management

Vodafone India Limited
09.2015 - 12.2018

Vice President, SMB Acquisitions & Digital Channels (2010–15) Associate Vice President, Credit Cards Marketing (2008–10) Relationship Manager, Wealth Management (2006–2008)

HSBC India Limited
05.2006 - 09.2015

B.E. Electrical - undefined

Jadavpur University

MBA - Marketing

XLRI

Interests

Certified Scuba Diver

Indian Classical Music

Bollywood movies

Experimenting with AI Tools

Blogging (LinkedIn Top Voice)

Madhurita SenguptaMarketing And Growth Leadership