Madhur Jain
Bangalore/Gurugram
Summary
Business strategy and performance marketing professional with 8.5+ years of experience across category ownership, full-funnel growth, and consulting-led execution. Brings experience in P&L management, team leadership, CXO engagement, and structured problem-solving to drive scalable and measurable growth. Strong executor with hands-on ownership of end-to-end programs, translating strategy into action through clear operating mechanisms, cross-team coordination, and disciplined tracking of outcomes.
Overview
11
11
years of professional experience
Work History
Program Manager – Ads Strategy & Perf Marketing
Amazon
11.2024 - Current
- Ad Strategy Consulting: Act as the lead consultant for 6+ high-value accounts, managing an 110cr portfolio across the Kitchen and Sports categories, growing 20%+ YoY across search and display ads.
- Full-funnel media planning: Architected data-driven media plans by optimizing budget allocation across the funnel, aligning audience targeting, and creative strategies with performance KPIs.
- CXO Strategy & Consulting: Led 12+ CXO-level business reviews, and conducted specialized advertising workshops for brands and agencies to drive full-funnel adoption of Sponsored and Display ads.
- Growth Program Management: Spearheaded GTM strategies for seasonal categories and product launches, delivering a 18% YoY revenue increase and a 8% improvement in ROAS.
- Operational Transformation: Revamped the POD’s WBR, enabling granular weekly deep dives at brand and sub-category levels to improve goal-setting efficiency.
- Scalable Tooling: Engineered a Click Share Calculator tool, which reduced proposal turnaround time by 40% and improved pitch success rates by 25% through data-backed recommendations.
Category Manager
Meesho
01.2022 - 11.2024
- Category Scaling: Directed the 3,500+ Cr. Women’s Ethnic business, delivering a massive 15% YoY top-line growth while maintaining positive bottom-line margins.
- Strategic Growth: Successfully scaled the low-ASP segment from 400 orders per day to over 35,000 in under 10 months through aggressive selection and pricing strategies.
- Team Management: Led and mentored a large team of 22 professionals (20 KAMs and 2 CAs), managing end-to-end recruitment, performance mapping, and career growth.
- Program Innovation: Launched a "Quality Deactivation" model that significantly improved category quality scores within 2 months; the model was subsequently scaled across the entire organization.
- Market Competitiveness: Implemented advanced pricing and assortment optimization by leveraging market research and competitive benchmarking to ensure market dominance.
- Retention & Conversion: Drove a 5% reduction in returns and 2% reduction in cancellations by executing customer-centric experiments to improve product comprehension.
- Discovery: Optimized on-app marketing and discovery solves through strategic banner placement and creative experimentation, driving significant improvements in category viewability and CTRs.
Category Manager
Intonation Research Labs.
06.2020 - 12.2021
- Handled Chemical's category PnL, by maintaining inventory, aligning purchases, and drafting sales target (order, gmv) to ensure a positive return to the category.
Manager - Key Accounts
Godrej Appliances
06.2019 - 02.2020
- Led team of 130 sales executives across AP and Telangana, managing six modern trade accounts for large appliances.
Business Analyst
TCS
12.2014 - 05.2017
- Served as business analyst to identify client needs and advise on solutions or product roadmap for successful implementation by developers
Education
MBA - Sales & Marketing
NMIMS
Mumbai03-2019
B.Tech. - EEE
BMIET
Sonipat05-2014
Skills
- Business & Growth Strategy
- Performance Marketing (Search & Display)
- Category & P&L Management
- Structured Problem Solving
- Strategic Account & Stakeholder Management
- CXO-Level Engagement & Business Reviews
- Data Analysis & Insights (Excel, Basic SQL)
Timeline
Program Manager – Ads Strategy & Perf Marketing
Amazon
11.2024 - Current
Category Manager
Meesho
01.2022 - 11.2024
Category Manager
Intonation Research Labs.
06.2020 - 12.2021
Manager - Key Accounts
Godrej Appliances
06.2019 - 02.2020
Business Analyst
TCS
12.2014 - 05.2017
MBA - Sales & Marketing
NMIMS
B.Tech. - EEE
BMIET