Madhusmita Lahkar
Bangalore
Summary
Marketing Leader with 20+ years of experience driving demand generation, pipeline growth, and marketing transformation across Energy, Manufacturing, BFSI, and Telecom industries. Proven track record of leading global teams, executing data-driven campaigns, and leveraging marketing automation to accelerate revenue, improve ROI, and enhance customer engagement. Expertise in go-to-market strategy, product launches, analyst relations, and aligning marketing with business objectives to deliver measurable growth and market impact.
Overview
22
22
years of professional experience
Work History
Sr. Marketing Manager
GE Vernova
Hyderabad
11.2024 - 08.2025
- Developed and executed integrated marketing and communications strategy for GridOS® portfolio, aligning with GTM priorities and driving pipeline growth.
- Led multichannel campaigns across digital, events, and ABM, contributing to increasing customer engagement and improving lead conversion rates.
- Partnered with internal and agency resources to execute end-to-end marketing campaigns, ensuring consistent brand messaging across platforms and customer touchpoints through effective positioning, messaging, creative concepts, content strategy, customer journey, asset production, and content approval.
- Implemented marketing automation strategies using Salesforce and Marketo, optimizing lead flow and enhancing overall campaign performance.
- Measured campaign effectiveness through KPIs and dashboards, providing actionable insights that informed strategies to enhance ROI.
- Managed marketing budgets and vendor ecosystem, ensuring cost optimization and performance efficiency
Sr. Customer Marketing Leader
Honeywell
Bangalore
09.2010 - 02.2023
- Developed and executed regional go-to-market (GTM) strategies with vertical leaders, ensuring alignment with annual operating plan (AOP) and strategic plan (STRAP) across multiple business units.
- Designed and implemented lead nurture and customer lifecycle programs, improving MQL to SQL conversion rates.
- Led ABM and integrated marketing campaigns, increasing website traffic by 20% and social engagement by 30%.
- Executed global and regional marketing programs across multiple business units, achieving measurable return on marketing investment (ROMI) and supporting adoption and revenue growth for SaaS solutions like Honeywell Forge and Connected Workforce.
- Managed Analyst Relations with Gartner, Forrester, and IDC, including briefings, responses, and regular engagement.
- Recruited, mentored, and developed a high-performing global marketing team to efficiently support the businesses.
Digital Marketing Leader
Honeywell
Bangalore
05.2015 - 09.2018
- Led a group of Sales, Marketing & Communications specialists to create global S&M CoE for Honeywell Corporate.
- Developed CoE framework to standardize processes and enhance collaboration for sales enablement, marketing support, and consistent communications across SBGs.
- Created best practices, established a knowledge sharing portal, and revised processes, SLAs, and templates to support quality control and cost savings.
- Led digital marketing efforts for the corporate on best practices to improve customer user experience and business results across all digital channels such as websites, search engines, social media and email.
- Project managed and audited multiple websites for an SBG based on UX design, Google Analytics and SEO and recommended strategies to enhance the User Experience of all the sites.
- Led a team of digital content management and IT specialists for site migrations from legacy platforms to DXP platforms.
- Managed websites and digital content for corporate and internal sites, ensuring alignment with brand standards and user engagement.
- Managed and coached a global team of digital marketing specialists.
Marketing Communications Lead Specialist
Honeywell
Bangalore
09.2010 - 04.2015
- Developed, implemented and measured integrated regional communications strategies and tactics to improve the promotion of the company and its offerings.
- Designed innovative marcom tactics to execute and coordinate digital marketing campaigns, events, sales collateral, and internal communications.
- Created impactful content and storylines to enhance engagements aligned with brand and communications plan framework.
- Content includes press releases, press pitches, storylines, and key messages to support engagements.
- Managed media relations for EMEA region, collaborating with PR agency to assess quarterly results against goals.
- Increased YoY media coverage by 15%.
- Collaborated with various subject-matter experts and stakeholders to assess project needs, establish timelines for completion, and identify desired outcomes.
- Supported regional leaders from EMEA region to develop AOP for Process Solutions.
Marketing & Corporate Communications Leader
Integra Micro Systems
Bangalore
01.2004 - 08.2010
- Spearheaded implementation of marketing communication strategy to enter African markets, conducting market analysis and mapping products and services to meet needs of microfinance sector.
- Developed strategic marketing communications strategy for the region, managing tactical plan aligned with business objectives.
- Managed PR function for Integra Group of Companies, overseeing campaign management, media relations, and product launches through press releases, media interviews, press conferences, and case study placements.
- Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation, and adjusting production schedules.
- Developed campaigns and specific marketing strategies for Integra Group of Companies.
- Executed corporate social responsibility initiatives to enhance community engagement.
- Served as an office bearer for an NGO established by Integra and managed KOL engagement in research and development.
- Organized and managed media training for key company spokespeople, upholding positive reputation.
Public Relation Executive
Outlook Communication
Bangalore
03.2003 - 01.2004
- Executed proactive media relations program through strategic news release distribution, relationship building, and comprehensive media monitoring.
- Forged strong media relationships to further public relations goals.
- Oversaw industry media coverage by managing social media platforms and contributing articles to various industry publications.
- Created campaigns that raised public awareness of company and fostered customer engagement.
Education
Executive Business Management Program - International Business
Indian Institute of Management Calcutta (IIMC)
04-2007
Post Graduate Diploma - Journalism
Bhavan's RP Institute of Communication And Mgt
04-2001
Master of Arts (MA) - English
Annamalai University
05-2000
Bachelor of Arts (Hon) - English
Guwahati University
08-1998
Skills
- Integrated marketing strategy
- Go-To-Market (GTM) Strategy
- Demand Generation & Pipeline Growth
- Account-Based Marketing (ABM)
- Customer Engagement
- Program/Project Management
- Communications Expert
- Campaign Management & Optimization
- Content Strategy and Marketing
- Lead Management (MQL, SQL, SAL)
- Marketing Operations & Automation
- Data Analytics & Reporting (Power BI)
- CRM: Salesforce, Marketo, Adobe Workfront
- Cross-functional Leadership & Stakeholder Management
- Storytelling and Brand Narrative Development
Timeline
Sr. Marketing Manager
GE Vernova
11.2024 - 08.2025
Digital Marketing Leader
Honeywell
05.2015 - 09.2018
Sr. Customer Marketing Leader
Honeywell
09.2010 - 02.2023
Marketing Communications Lead Specialist
Honeywell
09.2010 - 04.2015
Marketing & Corporate Communications Leader
Integra Micro Systems
01.2004 - 08.2010
Public Relation Executive
Outlook Communication
03.2003 - 01.2004
Executive Business Management Program - International Business
Indian Institute of Management Calcutta (IIMC)
Post Graduate Diploma - Journalism
Bhavan's RP Institute of Communication And Mgt
Master of Arts (MA) - English
Annamalai University
Bachelor of Arts (Hon) - English
Guwahati University