Summary
Overview
Skills
Work History
Education
Timeline
Generic
MADHUSUDAN PANIGRAHI

MADHUSUDAN PANIGRAHI

Associate Director Sales
Bangalore

Summary

As a seasoned Sales Lead, I am passionate about driving revenue growth, building high-performance teams, and delivering exceptional sales strategies. With a track record of 4 zero to one successful sales project , I excel in leading sales teams to consistently exceed targets and elevate market presence.

My leadership style emphasizes collaboration, coaching, and fostering a results-driven culture. I am adept at identifying market trends, developing data-driven sales strategies, and leveraging innovative tools and technologies to optimize sales processes.

With a deep understanding of health tech as a end to end full stack delivery platform , I continuously adapt and innovate to stay ahead of the competition. Whether it's penetrating new markets, expanding existing client relationships, or streamlining operations, my goal is to deliver sustainable growth and lasting value to the organization.

Overview

12
12
years of professional experience
2
2
years of post-secondary education
3
3
Language

Skills

    PnL Management

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Work History

Associate Director of Sales

Practo Technologies Pvt Ltd
Bangalore
06.2023 - Current
  • Sales Strategy: Develop and implement sales strategies and tactics to achieve revenue targets based on Historic data.
  • Team Management: Lead and manage the sales team, including sales managers and representatives, by setting performance targets and providing coaching and mentoring.
  • Client Relationship Management: Build and maintain strong relationships with key clients and stakeholders to ensure customer satisfaction and long-term partnerships.
  • Revenue Generation: Drive sales and revenue growth through effective sales techniques, negotiation, and strategic account management. Achieved Quarter On Quarter 20% Growth in top line growth. Current Portfolio is of 42 Cr.
  • Market Analysis: Conduct market research and analysis to identify trends, opportunities, and threats, and use this information to make informed sales decisions.
  • Sales Forecasting: Create accurate sales forecasts, budgets, and reports to monitor and track progress toward sales goals.
  • Sales Training: Develop and implement training programs to enhance the skills and knowledge of the sales team.
  • Sales Process Improvement: Continuously assess and optimize the sales processes to increase efficiency and effectiveness based on data only.(Ex: reducing Prospect TAT from 30mnsto 15Mns increased conversion to 33%)
  • Performance Metrics: Define and measure key performance indicators (KPIs) for the sales team and regularly assess team performance.
  • Business Development: Identify new business opportunities, potential markets, and expansion strategies to drive growth. Increased market Penetration from 0% to 40% in 2022-2023.
  • Sales Collateral: Oversee the development of sales collateral and marketing materials to support the sales team in their efforts.
  • Budget Management: Manage the sales department's budget, allocating resources effectively to support sales initiatives. Ensure to Operate in lowest CAC ever possible that is 14% reduced from 32%
  • Collaboration: Collaborate with other departments such as marketing, product development, and customer service to ensure alignment with overall business goals.
  • Compliance and Reporting: Ensure that the sales team adheres to company policies and compliance standards, and provide regular reports to senior management.
  • Risk Management: Identify and mitigate potential risks that could impact sales and revenue objectives.

Senior Manager/Category Head

Practo Technologies Pvt Ltd
07.2022 - 05.2023
  • Responsible for Sales and P&L of for B2C Services for 3 different Category
  • Managing P&L of INR 1.4 CR /Monthly which accounts for ~50% of the India business
  • Started 2 New Business Categories and ensured to put it in Proper Shape
  • Increased Market Penetration of 20% from 0% in the first Quarter for the new Business Category
  • Resource Capacity Planning through Proper agile technology
  • In November became the First Senior Manager to reach a Contribution Margin of 12%
  • Define Metrics based on data backwards and implement it in the Resource-Market Fit Model
  • Responsibility for Weekly Sales Review of concerned managers and their executives
  • Design Incentive model and Quarterly Rewards and Recognition model for Employee benefits
  • Hire,Coach and Define Proper KRA Sales executives and Team Leads and Managers for Different
  • Categories
  • Introduce Task based model in the company for the first time ,which helps to increase resource efficiency by 1.3 times.

Manager- Sales

12.2021 - 06.2022
  • Responsible for Sales and P&L of for B2C Services:
  • Zero to One New Business Launch:Launch Surgicare B2C unit for the Organization in Metro Cities
  • Hire,Coach and Define Proper KRA Sales executives and Team Leads for Different Cities
  • Managing P&L of INR 60 million/Monthly which accounts for ~35% of the India business
  • Increased Market Penetration of 30% from 0% in the first Quarter
  • Execute Proper CRM for the entire Sales Team for B2C business
  • In Jun became the first manager to reach a positive margin of 8 Lakhs.

Assistant Manager

01.2018 - 12.2021
  • Responsible for Sales and P&L of for products HIMS, Analytics , Ad Slots
  • Managing a P&L of INR 12 million which accounts for ~25% of the India business
  • Leading Business growth of Software Sales & Online Marketing with a revenue growth of 30%
  • Y-o-Y
  • Leading a team of 14 people including Operation Managers, Channel Partners
  • Responsible for Business growth despite Salesforce reduction by 30% thereby Increasing profit
  • Margin
  • Cracked the Top deals like Kaya Group, Assure group, Heads Up tails Group etc
  • Reduced the Churn % by providing the best customer Service in my region
  • Helped the Product team to develop the best suitable product based on the current Market
  • Standards
  • Maintaining Strong relationship with Channel Partner to maximize the resources and ensuring them getting benefited with Sales Commissions
  • Increased Market penetration by ~10% Y-o-Y by acquiring KOLs
  • Trebled the Average Sale per executive from 1.5L to 4.5L thereby reducing CAC.

Assistant Area Manager

Mumbai
04.2016 - 12.2017
  • Responsible for sales of Online ad slots and Clinic Management SaaS in Mumbai
  • Led a team of 4 members, Including Sr Territory Managers and Territory Managers
  • Increased the revenue by 30% in defined territory with successfully managing the team
  • Increased the Market penetration by 15% by adding more customers on board
  • Have Contributed the ideas for the platform Practo.com
  • Successfully Managed Existing Key Accounts and increase revenue by cross selling
  • Conduct Performance review every week to monitor the Performance

Associate Manager

VEDANTAALUMINUM LTD
06.2008 - 10.2011
  • RFP and RFQ: Owns the responsibility to share proposal and quotation with potential clients
  • Client Management: Understanding the requirements of existing and provide them the solutions
  • Communication Management: Responsible for maintaining a good communication flow between the Customers and Different Departments of the company
  • Lead Qualification: Responsible to qualify potential leads and pass on to the sales team to close the deal.

Education

Bachelor of Science - Math

S.C.S College
Odisha
06.2005 - 03.2008

MBA - Marketing

SDMIMD
Mysore
05.2013 - 03.2015

Timeline

Associate Director of Sales

Practo Technologies Pvt Ltd
06.2023 - Current

Senior Manager/Category Head

Practo Technologies Pvt Ltd
07.2022 - 05.2023

Manager- Sales

12.2021 - 06.2022

Assistant Manager

01.2018 - 12.2021

Assistant Area Manager

04.2016 - 12.2017

MBA - Marketing

SDMIMD
05.2013 - 03.2015

Associate Manager

VEDANTAALUMINUM LTD
06.2008 - 10.2011

Bachelor of Science - Math

S.C.S College
06.2005 - 03.2008

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