Madhusudhanan Raghunathan
Gurgaon
Summary
With over 9 years of experience, a seasoned leader in the digital content industry specializing in scaling creator ecosystems and driving revenue growth. Expertise lies in data-driven marketing, operational excellence, and effective team leadership. Throughout the career, successfully built and managed teams of 80+ members, delivering high-quality multilingual content at scale. Proven track record in building creator ecosystems, optimizing business models, and leading cross-functional teams.
Overview
13
13
years of professional experience
Work History
Entrepreneur in Residence
Exly
07.2024 - Current
- As an Entrepreneur in Residence at Exly, I'm at the forefront of innovation in the creator economy I lead initiatives that bridge the gap between SaaS solutions and hands-on business incubation, helping content creators and small businesses scale their operations and achieve significant revenue growth.
- Led initiatives, contributing to company expansion and diversification of revenue streams.
- Lead growth strategies for a portfolio of incubated businesses, resulting in significant revenue increases, including:
- Launched and scaled 'The Not for All Community' to 1.4 Cr ARR through targeted acquisition and upselling strategies
- Launched Blackboard Learning's online vertical and currently 60L ARR by implementing multi-channel growth tactics
- Managing a team of 6 and portfolio of 16 creators/companies summing up to a GMV of more than 1 Cr/month
Associate Director - Business & Strategy
Kuku FM
08.2022 - 03.2024
- Spearheaded revenue growth for South India markets (TTMK), owning 30% of company-wide targets
- Acquired over 8 Lakh paying subscribers within the first 12 months while reducing CAC significantly and generating an MRR of 7Cr via new acquisition and retention funnels
- Orchestrated multi-channel marketing strategies across digital, influencer, and agency partnerships, managing a ₹4 Cr+ monthly budget to drive user acquisition and retention
- Head - Influencer Marketing: Channel owner for Influencer Marketing across Kuku FM (Hindi, TTMK). Built and scaled up an influencer marketing channel for Kuku FM from scratch, operating at a scale of ~1300 integrations a month spending a budget of close to ~3cr
- Championed cross-functional collaboration between content, marketing, and product teams to ensure cohesive strategies, driving business process improvements and operational efficiencies
General Manager (Content)
Kuku FM
06.2019 - 07.2022
- As the first member of the content team, I spearheaded the development of a diverse and skilled team comprising over 80 professionals across Content, Operations, and Project Management
- This team successfully delivered an impressive volume of more than 10,000 hours of audio content within a two-year timeframe
- Architected platform content strategy, building an ecosystem of 500+ creators (V/O, writers and production houses) across 8 languages (Hindi, Tamil, Bengali, etc.), with ~90% on-time delivery for 250+ concurrent projects in a multicultural framework
- Engineered a proprietary content management system (CMS) that significantly reduced production bottlenecks, integrated comprehensive real-time performance tracking with more than 20+ KPI's (including content delivery timelines and QA passes) enhanced SLA adherence, and automated creator payouts, resulting in a streamlined, data-driven content production and management process
Community Manager
Koo App
01.2019 - 04.2019
- Content and Community management.
- Working on seeding the platform at a scale of approximately 80 - 100 answers per day
Marketing Manager
Incred Money
08.2017 - 11.2018
- SEO/SEM/PPC Owner - Lead generation owner
Co-Founder
Harivara.com
01.2016 - 07.2017
- Defining and managing end-to-end Customer Journey, Sales Strategy, and Feedback structure
- Developed and maintained vendor relationships and worked on partnerships to offer best value deals to priests and partners
Activism Coordinator (Mobilisation, Innovation & Tech)
Amnesty International India
08.2012 - 12.2014
- Building, expanding, and intensifying engagement with Activists and Members of Amnesty (offline, IVR, SMS)
Education
PGPM - BUSINESS & STRATEGY
ILLINOIS INSTITUTE OF TECHNOLOGY
Mumbai10.2018
PGPM - PRODUCT MANAGEMENT
GREAT LAKES INSTITUTE OF MANAGEMENT
Chennai07.2018
B.TECH - ELECTRONICS & COMMUNICATION
BHARATH INSTITUTE OF SCIENCE & TECH.
Chennai05.2012
Skills
- P&L Management
- Digital Marketing
- Ethical Leadership and Team Management
- Data-Driven Decision-Making
- Funnel management & optimization
- Customer acquisition
- Entrepreneurship
- Business Development
- Creator-led commerce
- Operations management
Languages
Tamil
English
Hindi
Timeline
Entrepreneur in Residence
Exly
07.2024 - Current
Associate Director - Business & Strategy
Kuku FM
08.2022 - 03.2024
General Manager (Content)
Kuku FM
06.2019 - 07.2022
Community Manager
Koo App
01.2019 - 04.2019
Marketing Manager
Incred Money
08.2017 - 11.2018
Co-Founder
Harivara.com
01.2016 - 07.2017
Activism Coordinator (Mobilisation, Innovation & Tech)
Amnesty International India
08.2012 - 12.2014
PGPM - BUSINESS & STRATEGY
ILLINOIS INSTITUTE OF TECHNOLOGY
PGPM - PRODUCT MANAGEMENT
GREAT LAKES INSTITUTE OF MANAGEMENT
B.TECH - ELECTRONICS & COMMUNICATION
BHARATH INSTITUTE OF SCIENCE & TECH.
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