Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Madhuswetha Savanur

Madhuswetha Savanur

BENGALURU

Summary

Digital Marketing Specialist with expertise in building, planning, maintaining and running digital campaigns for worldwide clients coupled with skills in managing programs related to ad products and operations.

Overview

8
8
years of professional experience

Work History

Account Specialist

Amazon
BENGALURU
05.2019 - Current
  • Collaborated with cross-functional teams to optimize account performance and provide valuable insights.
  • Provided assistance to advertisers over the phone, educating them on ad products while ensuring successful campaign setup and promoting upselling.
  • Diverse experience in media planning, inventory forecasting and campaign monitoring within Amazon DSP platform. Proven ability to optimize pacing profile usage while ensuring successful delivery of campaigns through effective targeting strategies. Capable of accurate budget allocation and tracking with generation of comprehensive weekly reports.
  • Achieved exceptional results by managing a yearly account portfolio comprising around 70 brands and driving revenue surpassing $10 MM.
  • Implemented strategies to optimize content across Amazon ad products, resulting in improved search engine rankings, increased brand recognition, and enhanced user engagement.
  • Significantly contributed to the enhancement of programmatic media objectives.
  • Implemented reporting mechanism for Internal WBR and MBR to enable leadership review of business goals

Prod Compliance Associate

Amazon
BENGALURU
03.2018 - 04.2019
  • Evaluated and recommended the initiation of investigative and corrective procedures to report violations of rules, regulations, policies, and procedures
  • Effectively communicated with stakeholders, notifying them of any necessary updates for the Lead/Manager.

Digital Marketing Analyst

Bhoolok international pvt ltd
BENGALURU
07.2016 - 03.2018
  • Managed email marketing and marketing automation, including selecting search phrases and keywords.
  • Utilized online and offline resources to gather in-depth information on organizations and individuals.
  • Utilized webinars and online PPC ads to maximize brand engagement and conversion rates in SEM.

Education

Bachelor of Science - Biotechnology

MES College of Arts Commerce And Science
Bengaluru, KA
04-2013

Skills

  • Advertising Strategies (Campaigns and Targeting)
  • Account Management
  • Metric Management (Advertising and Customer Service)
  • Stakeholder Management
  • Brand Awareness

Accomplishments

  • Amazon Ads Prime Day Bar Raiser Award for Q3 2022
  • Amazon Ads Prime Week Winner Award for Q3 2023
  • Amazon Ads BFCM Day Outstanding Award for Q4 2023

Timeline

Account Specialist

Amazon
05.2019 - Current

Prod Compliance Associate

Amazon
03.2018 - 04.2019

Digital Marketing Analyst

Bhoolok international pvt ltd
07.2016 - 03.2018

Bachelor of Science - Biotechnology

MES College of Arts Commerce And Science

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Madhuswetha Savanur