Madireddy Ravi Teja

RESPONSIBILITIES

• Responsible for sales and collections within the time-bound period.
• I handle quarterly demand forecast for my territory, and ensure effective inventory planning and stock availability.
• Built and maintained strong relationships with clients, contributing to a 30% customer retention rate.
• Delivered impactful product presentations and technical demonstrations to key stakeholders.

ACHIEVEMENTS

• The South India topper for the product KIKUDE reached sales of 3.6 KL in the year 2024.
• Regional Topper for Product KUNDAN by establishing a strong base of 900 kg in the Territory.
• Increased sales of flagship insecticide brands by 35% YOY through field trials, farmer education, and demonstrations.

RESPONSIBILITIES

• Responsible for product development through promotional activities like FTPs, field days, harvest days, along with sales and liquidation of products.
• Managing distributors and retailers by aligning the right customer at the right place.
• Strategic approach toward NPI to establish and gain market share.
• Monitoring the MDOs to ensure liquidation tracking and to minimize the stock returns.
• Involvement of channel partners in the development activities.
• Crop segments handle paddy, maize.

ACHIEVEMENTS

• Regional topper for the brand Amistar Opti by liquidating 3KL.
• Established the brand INCIPIO in the Bhimavaram Territory, created a base of 5KL, and became the division topper for the year 2023.
• Consistently achieved the sales targets for two consecutive years.
• Conducted market research that led to a 75% territory expansion.
• Delivered excellent sales growth and brought up the market from 3.5 Cr in the year 2021 to 9 Cr in the year 2023.
• Expanded market share by 20% year on year in the assigned territory through a targeted farmer approach and channel partner development.
• Minimized stock returns across the territory through accurate demand forecasting, timely secondary sales planning, and close coordination with distributors.

RESPONSIBILITES

• Provided crop-wise technical advisory to farmers and dealers on pest, disease, and weed management.
• Recommended ideal spray schedules, dosages, tank mixes, and IPM strategies to improve crop performance.
• Generated product demand through regional marketing campaigns and farmer-centric activities.
• Identified new business opportunities and micro-markets to expand product footprint.
• Coordinated with marketing, supply chain, and technical field teams for seamless execution.
• Built and managed farmer/retailer WhatsApp advisory groups for seasonal crop protection advisory.

ACHIEVEMENTS

• Increased product adoption by 10% through targeted farmer engagement activities.
• Expanded territory sales from ₹2 Cr to ₹2.5 Cr within 6 months.
• Achieved 25 KL liquidation of the Lasso brand within the assigned.