Madusudan Vaddamani
SALES MANAGER
Hyderabad,TG
Summary
To be associated with my current organization, with committed & dedicated people, which will help me to explore myself fully and realize my potential and thus contribute substantially to a stupendous growth of the organization.
Overview
23
23
years of professional experience
Work History
Sales Manager (Independent Unit)
Varun Beverages LTD
Sangareddy
01.2024 - Current
- Responsible for achieving the monthly secondary & primary plan
- Deliver brand x pack wise and Focus Month Objectives secondary sales
- Develop and execute territory wise sales and distribution strategy for urban and rural markets
- To review weekly, monthly, quarterly and annually performance of all ASM's, providing feedback and take corrective actions if needed.
- Driving improvement in Numeric and Weighted Distribution
- Set clear Volume targets & KPI's, track and review with the team on regular basis.
- Using Sales data to identifying and correcting the gaps and ensuring coverage and expansion of challenging territories and conversion of difficult accounts as per Annual Business plan on Go To Market
- Ensuring improvement in Field Staff productivity using various tools of Sales Automation.
- Carry out coaching, mentoring and hand holding for the team members and develop upon their required skill set through on job training.
- Compiling and analyzing the sales performance on a regular basis and preparing plan of action to achieve the objectives.
- Evaluating health check of business partners to ensure they get targeted ROI.
- Coaching and developing leadership skills within the team
- Aligning with different business functions like Marketing, Finance, Supply Chain and HR from Unit Office
- Added 10 New Distributors, 20 Spokes and 3000+ Outlets to GTM.
- Improved distribution from 45% to 75% field estimates in the up-country market.
Sales Manager
Varun Beverages LTD
Warangal
07.2022 - 12.2023
- Key Responsibilities to guide and motivate the sales force to drive distribution of Brands and Packs towards growth and market leadership.
- Responsible for management of distributor and direct route operations.
- On Job Coaching and Training for new CE or PSR.
- Develop Key Accounts/ HVO to drive exclusivity.
- Adhere to Cooler Governance norms across territory.
- Control and monitor spends on discount and trade schemes.
- Identify Areas for Support & Team Development Opportunities
Area Sales Manager
Varun Beverages LTD
North Goa
04.2020 - 08.2022
- Key Responsibilities to guide and motivate the sales force to drive distribution of Brands and Packs towards growth and market leadership.
- Responsible for management of distributor and direct route operations.
- On Job Coaching and Training for new CE or PSR.
- Develop Key Accounts/ HVO to drive exclusivity.
- Adhere to Cooler Governance norms across territory.
- Control and monitor spends on discount and trade schemes.
- Identify Areas for Support & Team Development Opportunities
Area Sales Manager
Varun Beverages LTD
North Goa
01.2017 - 03.2020
- Successfully Implemented SAMNA OBGTM Model for the 1st time in Goa in Panjim City & Calangute Beach Area, 13 PSR Routes.
- Appointed 3 New DBR's in Maharashtra.
- Added 27 New Spokes to service villages in Maharashtra.
- Successfully started New Depot Operations of 6 routes in Corlim.
Market Development Manager
Varun Beverages LTD
Goa
01.2013 - 12.2016
- Key Responsibilities to drive Brands & Packs towards growth and market leadership.
- Plan & Executive consumer promotions basis share analysis report.
- Trade engagement programs to drive availability.
- Support Sales team with necessary resources basis market analysis Neilson Survey Report.
- Execute BTL Activities to drive desired conversions.
- Have successfully launched Pepsi Atom in 2013, Nimbooz Masala Soda in 2014.
- Successfully Launched Mountain Dew UTC promo in Maharashtra and double digit growth of overall brand.
- Special assignment as FPR for GOA UNIT SAMNA Launch in 2014.
Area Development Coordinator
Varun Beverages LTD
Goa
10.2011 - 12.2012
- Company Overview: Joined Varun Beverages LTD on Sellwell Foods & Beverages PVT LTD role in 2011
- Train all team members on new product launch processes and KPIs.
- Own market mapping process in the territory.
- Work out S&D footprint in the territory.
- Manage merchandisers in the territory.
- On boarding of new distributors.
- FMO conversion.
- Develop Coastal Belt with Infra Deployment/ Shack Outlet Promotion.
- Identify and target new accounts.
- Recognizing selling opportunities in existing accounts.
- Work & Coordinate between ASM & CE.
- Joined Varun Beverages LTD on Sellwell Foods & Beverages PVT LTD role in 2011
Sr. Executive -MARCOM
Uninor, Unitech Wireless Pvt Ltd
Goa
02.2010 - 10.2011
- Responsible for Zonal Marketing Communications and Trade Marketing.
- Zone Launch - Localized Planning & Execution of Customized Signage, Brand Visibility and Effective Merchandising at POS for Zonal Launch.
- Brand Visibility - Identifying non-traditional media, Creating & maintaining visibility.
- Local Tie -ups - Target and execute Local Tie-ups.
- BTL Events & Promotions - Planning, Negotiating & Execution of BTL Events and Sales Promotional Activities for the Zone for specific TG, like - Students - College Contact Program, Non-Goa population & STD callers - Canopy Activities at Industrial areas.
- Market Audit & Analysis - Market audit & Analysis Report on Retailers & Consumers Behavior, market trends and competition activities.
- Inventory Management - Tracking Mechanism of Marketing related material.
- Have successfully launched Goa Zone (Goa, Sindhudurg, Ratnagiri & Raigarh), by planning and execution of Brand Visibility through select OOH media and BTL activities.
- Successfully planned and executed Uninor Uth Icon (Talent Search) in different colleges across Goa.
Team LeaderKey Accounts
Hindustan Coca Cola Beverages Pvt Ltd
Goa
06.2006 - 02.2010
- Responsible for Local & National Key Accounts which include HORECA, Modern Trade, Travel & Transport and Entertainment (Cinema) Channels in Goa.
- Accountable for the assigned key accounts both for growth in volumes, share and AR Collection.
- Accounts Management that involves developing existing key accounts through innovative consumer and trade promotions, pricing strategies and merchandising material suited to the key account.
- Develop promotions specific to the key account and implement the same.
- Tracking new promotions in competition brands and accounts.
- Negotiate, convert and secure long term deals with competition key accounts at a reasonable cost.
- Analyzing post activity results and create and maintain archive of successes and failures.
- Monthly tracking of volume, tertiary sales, share and other parameters.
- To develop an Annual Customer Plan for all the accounts and get customer buy-in. To execute against the same.
- Training on job, Key Accounts Executive, Tell sell Executive, Merchandisers and route salesman.
- In 2007 and 2009 have successfully launched Minute Maid Pulpy Orange and Fanta Apple respectively across Modern Trade & E&D Key Accounts.
- In 2008 re-launched Schweppes product range in Strategic Key Accounts.
- In December 2009 have done soft launch of BURN (Energy Drink) in select Key Accounts and have been associated in Coca-Cola Brand Promotion activities during Christmas and New Year.
Institutional Manager
VHB Life Sciences Inc.
Goa
11.2002 - 05.2006
- Responsible for Monthly Primary and Secondary Sales.
- Job Promoting products to Doctors and Generating Prescriptions.
- Responsible for making product availability at all leading Retail Chemist outlets.
- Managing Distribution Channel through authorized distributors.
- Worked on Government tenders - VHB was the first company to break trend in Goa Medical College for a Life Saving Drug (Streptokinase) in 10 years followed by tender approved for Directorate of Health Services - Goa, for other molecules and I had received R&R from Marketing Manager for the good work.
Pharmacist
Anuradha Medical Stores
Verna
05.2002 - 10.2002
- Counter Sales - Prescription Reading and invoicing.
- Inventory Management.
Education
Diploma - Marketing Management
Narsee Monjee Institute of Management Studies
10.2025
Diploma -
Goa College of Pharmacy
Goa01.2000
10+2 - P.C.M.B
Mushtifund Higher Secondary School
Panaji, Goa01.1998
S.S.C. -
Fr.Agnel High School
Pilar, Goa01.1996
Skills
- Team leadership and collaboration
- Marketing strategy development
- Sales analysis and reporting
- Strategic planning and execution
- Market research and insights
- Brand development and positioning
- Data interpretation and visualization
- Communication and interpersonal skills
- Presentation delivery and public speaking
- Microsoft Office proficiency
- Promotional campaign management
- Sales training and coaching
- Sales forecasting and growth strategies
- Client relationship management
- KPI tracking and performance metrics
Personal Information
- Date of Birth: 08/10/80
- Nationality: Indian
- Marital Status: Married
Languages
- English
- Hindi
- Konkani
- Telugu
Disclaimer
I hereby declare that the information furnished above is true to the best of my knowledge and belief.
Functional Competencies
- Decision making
- Analysis & Problem solving
- Team Work
- Customer Management
- Market Execution
- Sales Management / Working Knowledge
Behavioral Competencies
- Self Motivated
- Lives The values
- Takes Initiative to deliver results
Timeline
Sales Manager (Independent Unit)
Varun Beverages LTD
01.2024 - Current
Sales Manager
Varun Beverages LTD
07.2022 - 12.2023
Area Sales Manager
Varun Beverages LTD
04.2020 - 08.2022
Area Sales Manager
Varun Beverages LTD
01.2017 - 03.2020
Market Development Manager
Varun Beverages LTD
01.2013 - 12.2016
Area Development Coordinator
Varun Beverages LTD
10.2011 - 12.2012
Sr. Executive -MARCOM
Uninor, Unitech Wireless Pvt Ltd
02.2010 - 10.2011
Team LeaderKey Accounts
Hindustan Coca Cola Beverages Pvt Ltd
06.2006 - 02.2010
Institutional Manager
VHB Life Sciences Inc.
11.2002 - 05.2006
Pharmacist
Anuradha Medical Stores
05.2002 - 10.2002
Diploma - Marketing Management
Narsee Monjee Institute of Management Studies
Diploma -
Goa College of Pharmacy
10+2 - P.C.M.B
Mushtifund Higher Secondary School
S.S.C. -
Fr.Agnel High School
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