Mahadev Mukherjee
Summary
Strategic and results-driven Pharmaceutical Product & Marketing Professional with 17+ years of experience in product lifecycle management, brand building, and market expansion across Gynecology, Orthopedics, Respiratory, and Infertility. Skilled at integrating scientific research, data-driven analytics, and commercial strategies to deliver impactful product launches and sustainable growth. Recognized for public speaking, journal publications, and research writing in pharmaceutical sciences. Proficient in IBM Business Analysis, AI-powered decision-making, Power BI, and Excel Copilot. Currently pursuing MBA (Pharmaceutical Management & AI Optimization).
Experienced Product Marketing Manager with many years of experience overseeing complex, targeted campaigns. Proven to rebound under-performing programs to create profitability. Promotes effective marketing, training, and partner relationships.
Overview
17
17
years of professional experience
1
1
year of post-secondary education
Work History
Product & Marketing Manager
Aiveer Lifescience Pvt. Ltd.
01.2025 - Current
- Designed and executed product marketing roadmap, improving ROI across orthopedic portfolio.
- Conducted market analysis and competitor benchmarking to refine positioning.
- Developed brand strategies aligned with prescriber insights.
- Partnered with sales, medical, and regulatory teams to deliver impactful CME programs.
Regional Business Manager
KLM Laboratories Pvt. Ltd.
01.2024 - 01.2025
- Revived underperforming territories with portfolio optimization and data-driven analytics.
- Implemented AI-based CRM to enhance physician engagement strategies.
- Awarded Best RSM Performance Award for innovative marketing interventions.
Area Business Manager
Alniche Life Sciences
Kolkata
01.2023 - 01.2024
- Spearheaded specialty product launches in Gynecology & Critical Care.
- Achieved 22% growth in institutional sales through strategic brand positioning.
Area Business Manager
Akumentis Healthcare Ltd.
01.2016 - 01.2023
- Launched METPCOCARE - India's first PCOS therapy brand.
- Consistently delivered 20% YoY growth through innovative portfolio diversification strategies.
Territory Sales Executive
Glenmark Pharmaceuticals Ltd.
01.2011 - 01.2016
- Co-launched India's first Digital Inhaler (Digihaler FB).
- Conducted large-scale CMEs for respiratory therapies.
Medical Representative
Zydus Cadila Healthcare Ltd.
01.2009 - 01.2011
- Conducted 50+ CMEs, boosting market share by 25%.
- Consistently exceeded sales targets by >120%.
Education
MBA - Pharmaceutical Management & AI Optimization
Chitkara University
Completed - Business Analytics
IBM
02.2025 - 09.2025
Completed - AHA PRODUCT MANAGER
IIPM
01.2025 - 09.2025
Human Physiology -
Duke University
Chemical Biology -
University of Geneva
B.A. (Hons) - Political Science
Calcutta University
Skills
- Product Lifecycle & Brand Management
- Market Research & Competitive Intelligence
- Portfolio Strategy & P&L; Ownership
- Business Analysis
- New Product Launch & Promotional Excellence
- Research Writing & Scientific Publications
- KOL/HCP Engagement & CME Leadership
- Data Analytics
- Public Speaking & Conference Presentations
- Regulatory & Market Access Awareness
- Product marketing
- Brand strategy
- Data-driven analytics
- Market positioning
- Cross-functional collaboration
- Project management
- Strategic planning
- Effective communication
- Leadership skills
- Research and development
- Web analytics
- Marketing campaign management
- Product awareness and visibility
- Pricing strategy
- Marketing analytics
- SEO activities
- ROI calculations
- KPI development
- Product positioning
- Product development lifecycle
- Social media marketing
- Customer segmentation
- New product channels
- Brand promotion
- Campaign management
- Mobile marketing
- Product performance and profitability
- Product mix
- Product launches
- Brand visibility
- Value propositions
- Brand development
- Digital marketing
- Product promotion
Accomplishments
- Product Innovation: Launched METPCOCARE (India's first PCOS therapy brand) and Digihaler FB.
- Business Analysis Expertise: IBM Business Analyst certification.
- Thought Leadership: Published research papers and journals.
- Recognition: Best RSM Award at KLM, public speaking & CME leadership.
Languages
- English
- Hindi
- Bengali
- Punjabi
- Spanish
Research And Publications
- Peptide Research & Global Market Implications - Authored research papers on peptide drug delivery.
- Mental Healing with Bipolar Disorder - Medium publication.
- Fluorescent Mechanism & Genome Theory - LinkedIn journal article.
- Conference Papers & Public Speaking: Delivered talks at NAPCON, AICOG, BOGS.
Languages
English
First Language
German
Beginner
A1
Timeline
Completed - Business Analytics
IBM
02.2025 - 09.2025
Completed - AHA PRODUCT MANAGER
IIPM
01.2025 - 09.2025
Product & Marketing Manager
Aiveer Lifescience Pvt. Ltd.
01.2025 - Current
Regional Business Manager
KLM Laboratories Pvt. Ltd.
01.2024 - 01.2025
Area Business Manager
Alniche Life Sciences
01.2023 - 01.2024
Area Business Manager
Akumentis Healthcare Ltd.
01.2016 - 01.2023
Territory Sales Executive
Glenmark Pharmaceuticals Ltd.
01.2011 - 01.2016
Medical Representative
Zydus Cadila Healthcare Ltd.
01.2009 - 01.2011
MBA - Pharmaceutical Management & AI Optimization
Chitkara University
Human Physiology -
Duke University
Chemical Biology -
University of Geneva
B.A. (Hons) - Political Science
Calcutta University
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