With a proven track record at Spanidea Systems Ltd, I excel in transforming product visions into market realities, leveraging skills in Product Management and Market Research. My strategic approach has significantly enhanced user experience and product value, evidenced by successful IoT projects and a 20% performance improvement in software optimization.
Overview
22
22
years of professional experience
Work History
Director - Product/Project Management
Spanidea Systems Ltd
Cambridge
05.2022 - Current
Manage product roadmaps and effectively prioritize work based on the value to the user aligned with the company’s business goals
Work closely with Engineers and Product Designers to deliver new products and features in a pragmatic way whilst following the agile methodology
Designed, developed and deployed connectivity (IoT) software for a UPS manufacturing company, added cellular/e-SIM, Wifi & LAN technologies and provided the SaaS application
Working on hardware and software development of RISC-V based Raspberry Pi alternative
Prepared the specifications for the hardware and software stack
Other projects include monitoring Indoor Air Quality & Smart Switch
Self Employed
01.2020 - 04.2022
Developed a scalable IoT platform (Cloud agnostic) to solve the problem of connecting any connectivity capable device to our platform, be it for rapid prototyping or for complete service roll out
WiFi has been accomplished, Cellular, LoRaWAN and Sigfox were in the pipeline
Product management starting from assessing and specifying market requirements for current and future product features by conducting market research based on the inputs provided by the customers and partners
Determined the commercial and cost benefits of the various products and services, came up with the pricing models for third party integrators and customers
Offers complete end to end IoT solution including hardware design for devices, specific gateways, SaaS applications and market place for hosting third party mobile & web apps
IoT Product Manager
RS Components Ltd
Corby
01.2018 - 12.2019
Responsible for the complete IoT product lifecycle, starting with the system product definition, securing necessary approval of the projects, follow development and the launch of products with all the necessary collaterals
Worked with our design partners and customers to ensure market requirements are collected and translated correctly into meaningful engineering product requirements
Analyze the competitive landscape, industry trends and new markets to help define product and price positioning to have an influence on the SBC & IoT segment
Thorough understanding of the impact of pricing on profit margins based on the competition
List of a few of the IoT & SBC products, I helped to bring on board: IoT Cloud (Launched an IoT platform that helps the makers and developers to connect, collect, visualize and share the data among friends or communities)
This Cloud layer was hosted on Microsoft Azure
Raspberry Pi family (The Raspberry Pi is a series of small single-board computers developed in the United Kingdom by the Raspberry Pi Foundation with over 19 million boards sold globally)
In collaboration with ARM, developed Industry’s first Arm Pelion certified board based on the ARM’s Reference design
Low Cost Development board based on NXP’s LPC55xx family (The low cost development board provides the ideal platform for evaluation of and development with the LPC55xx MCU based on the Arm Cortex-M33 architecture
Product Management
DevSys Embedded Technologies Pvt. Ltd.
Bangalore
01.2016 - 10.2017
Conducted in-depth market research on customer use cases and functions to initiate development of new products based on IoT
Worked with a 6-member team of development and test engineers to design and deliver solutions starting from prototyping to production devices
Managed entire product life cycle, starting from strategic planning, developing customer use cases, converting them to technical requirements, development and testing to deployment
Ensured that all the requirements are fully covered and supported with relevant collateral such as documentation, user guides and release notes
Created and updated business cases for all new proposals along with the pricing structures
List of a few of the IoT products/solutions developed where AWS and Digital Ocean were used: Smart AC Power Saver (Smart device that saves the energy consumption of AC’s by 9 -12%)
It’s a smart retrofit device that includes a smart energy meter that sends the data to the cloud
This data is used to calculate the savings and future analysis
Includes a SaaS based application that benefits the user with all the information/notifications and a configurable dashboard
Asset Tracker for Asset Management and personal/pet tracking (Complete end to end solution including the web/mobile app)
Battery Monitoring and Management Systems (This solution not only monitors the battery’s working status, but also identifies the battery that needs boaster and kick starts it)
Prototyping is completed, production was under planning
Remote Video Streaming & Monitoring based on Raspberry PI using Quectel LTE module
Applications targeted were for monitoring of the farm animals, construction work carried out in the buildings and interiors works
Technology Consultant for projects based on IoT
07.2014 - 01.2016
Design and development of GPS tracking solutions for Itriangle Infotech and EI Info systems
Architected and developed Indoor Positioning System using UWB (Ultra Wide Band)
For both the above projects, managed a team of 8 engineers
Technical Specialist
ARM Ltd.
Cambridge
11.2006 - 06.2014
Developed applications for demonstrating ARM development tools strength and capabilities at various ARM events (ARM TechCon & ARM Partners Meet) and other international events (such as Embedded Systems Conference & Games Developers Conference to name a few)
Developed strategies and tactics for marketing and promoting ARM’s software development tools, & hardware boards to our existing and new customers
As a part of Channel Partner Program (CPP), developed and delivered trainings to potential customers in collaboration with channel distributors and silicon partners such as ST, NXP & Freescale
Hands on experience in creating technical videos highlighting the technology advancements in comparison with our competitors for both academic & professional audiences
Developed case studies to show how our technology has solved specific use cases for our key partners and customers
Preparing presentations for technical talks at ARM events & other international events to promote brand awareness
Resolving customer issues and providing technical support to worldwide customers, internal and distributor FAE’s
Engineer
Tata Elxsi Ltd.
Bangalore
06.2005 - 10.2006
Test Suite for Audio Video Media Engine on DAVINCI Platform
Identified the test cases based on the functional requirements, created around 2000 test cases
Automated 70% of the test cases and tested the rest manually saving lot of time and resources
Analyzed & generated the streams (error & error-free streams) using Tektronix tools to test the stability and the performance of the chipset
Porting and Optimization of Mpeg4 (SP/ASP) Video Decoder & MP3 Decoder on DM320
Optimization using innovative techniques while porting the decoders and achieved 20% better performance in terms of speed
Programmed in C, but used assembly language wherever required
Project Engineer
CITL
Bangalore
03.2003 - 05.2005
Device Driver development on Linux
PIC & ATMEL 8051 micro controller based projects
Education
Bachelor of Engineering - IT
PDA College of Engineering
Gulbarga, Karnataka, India
MBA - Product Leadership
Institute of Product Leadership
Bengaluru
Skills
Product Management
Product Strategy
Market Research
User Experience
Product Launches and Promotions
Customer & Partner meetings
Value Proposition
Writing meaningful requirement from use cases
Internet of Things (IoT)
Artificial Intelligence & Deep/Machine Learning
Wireless communications
Embedded software/firmware
Telematics
SaaS (Software-as-a-Service)
Understanding of hardware designs
Sensor technologies
Microprocessor (ARM Cortex-A series)
Microcontroller (ARM Cortex-M series)
OS/RTOS (Ubuntu, Android, CMSIS, ARM Mbed OS and FreeRTOS)
IDE and debug adapters - DS-5, RVDS, ULINKPro, J-Link & D-STREAM
Cloud experience – ARM Pelion, AWS, Digital Ocean and Microsoft Azure
Programming languages – C
IoT protocols – MQTT & AMQP
Wireless technologies include GSM/GPRS, 3G, LTE, GPS, LoRaWAN, NB-IoT, BLE & RFID