Summary
Overview
Work History
Education
Skills
TOOLS & PLATFORMS
Key Achievements - Performics (Oct'22 - Present)
Key Achievements - Webenza (Oct'20 - Oct'22)
Languages
INTERESTS
Timeline
Generic
Mahanth H R

Mahanth H R

Bengaluru

Summary

SEO professional specializing in Content and Search Strategy with 5 years of experience. Successfully delivered growth for brands in BFSI, Healthcare, E-commerce & Technology sectors in India & Middle East Markets. Expertise in formulating research-backed strategies that improve brand visibility and maximize return on investment.

Overview

6
6
years of professional experience

Work History

Associate - Performance Content (SEO)

Performics - (Publicis Groupe)
Bengaluru
10.2022 - Current
  • Managed full-cycle on-page optimization by identifying content gaps and refining meta tags.
  • Conducted in-depth keyword research focused on search intent, incorporating voice search and FAQ formats.
  • Performed technical audits to resolve indexing issues and ensure error-free XML sitemaps.
  • Audited backlink profiles, disavowed harmful links, and executed outreach campaigns to enhance domain authority.
  • Applied AI-driven tools for keyword clustering and competitor analysis to improve targeting accuracy.
  • Optimized content for AI-powered search features, enhancing visibility in LLMs and AI Overviews.
  • Enhanced local SEO by optimizing Google Business Profiles and tracking local search performance.
  • Delivered detailed GA4 reports on keyword growth, traffic patterns, and content performance.

SEO Analyst

Webenza
Bengaluru
10.2020 - 10.2022
  • Performed keyword research and competitor analysis to identify content gaps for improved on-page optimization.
  • Optimized meta titles, descriptions, and headers across product and landing pages to increase CTR and search rankings.
  • Conducted comprehensive technical SEO audits to address site speed, indexing, and canonical issues.
  • Led link-building campaigns through outreach to secure valuable backlinks and strengthen domain authority.

Digital Marketing Executive

PDA Ventures (PDA Trade Fairs)
Bengaluru
01.2020 - 06.2020
  • Applied basic SEO best practices, optimizing meta tags, keywords, and internal links for event websites.
  • Managed SEM campaigns across LinkedIn, Facebook, and Google Ads, increasing targeted traffic and registrations for events such as IBEX India and Windergy India.

Education

Bachelor of Engineering (B.E) - Civil Engineering

BGS Institute of Technology
B.G.Nagar, Mandya
08-2017

Skills

  • On-page & off-page SEO
  • Keyword research
  • Technical and mobile SEO
  • Content gap analysis
  • Competitor analysis
  • GBP, ASO, Wiki, ORM
  • Pitch deck development
  • Forecasting and reporting
  • Analytical thinking
  • Project planning
  • Multitasking
  • Quality assurance

TOOLS & PLATFORMS

Ahrefs, Screaming Frog, Google Search Console, Google Data/Looker Studio, Google AdWords, Google Analytics, Microsoft Office, SimilarWeb, Brightedge, AI Tools for SEO & OnCrawl

Key Achievements - Performics (Oct'22 - Present)

  • Boubyan Bank – Kuwait (2022 to 2025)
    Doubled organic traffic YoY, achieved over 60% share of voice to become the top banking website in Kuwait, doubled referring domains from Oct 2022 to present, improved top 3 keyword rankings by 3×, and secured brand presence across LLMs and AI overviews, leading to a 45%+ increase in qualified lead conversions and event sign-ups.
  • B Naturals – ITC (India) (2025)
    Achieved 10× organic traffic growth QoQ, ranked 20+ keywords in AI overviews using E-E-A-T content strategies & moved 150 keywords into top 10 positions within 6 months
  • Ikea – UAE (2025)
    Optimized product pages with strategic emoji integration in titles and descriptions, improving CTR and engagement, and drove a 35%+ uplift in on-site conversions.
  • Sephora – UAE & KSA (2024 to 2025)
    Optimized product and category pages for SEO and UX, improving keyword rankings and CTR for core product lines, boosting product discovery and sales.
  • Samsung – UAE (2023 to 2025)
    Managed GBP listings across UAE locations & executed on-page optimizations for product pages, increasing search visibility and engagement during key launch events.
  • American University of Kuwait – Kuwait (2025)
    Provided strategic recommendations on navigation and URL structure during website migration, ensuring minimal SEO impact and smooth transition.
  • GSK Pharma – Shingles Protection (KSA) (Oct 2022 to Jan 2024)
    Increased Domain Rating from 5 to 33 for a new website via strategic paid backlink syndications within 1.5 years, boosting authority and search rankings.

Key Achievements - Webenza (Oct'20 - Oct'22)

  • Nova IVF – Fertility Centre (Oct 2020 – Oct 2022)
    Doubled organic traffic, ranked 50+ IVF/fertility keywords in top 5, implemented MedicalClinic schema, and optimized GBP for multi-city presence, driving higher patient inquiries.
  • Uniphore – Conversational AI (Oct 2021 – Mar 2022)
    Boosted sessions by 160% in 6 months, improved DR 40 → 57, enhanced page speed by 35%, and secured #1 for “Conversational AI,” strengthening brand authority.
  • Shield – Fraud Intelligence Platform (Oct 2020 – Oct 2022)
    Delivered 10× traffic growth QoQ, expanded non-branded keyword visibility 40×, and increased high-quality lead conversions, fueling sales pipeline growth.
  • MetricStream – GRC Solutions (Oct 2020 – Oct 2021)
    Fixed critical tech SEO issues, executed SEO-safe migration, and lifted top 3 keyword rankings by 65% YoY, improving competitive positioning.
  • Zenoti – Salon & Spa Management (2022)
    Closed key content gaps, boosting organic visibility and driving more demo requests and sign-ups.
  • Bosch Car Service – India (2022)
    Led nationwide local SEO & GBP optimization, increasing service bookings across locations.
  • Skynamo – South Africa (2022)
    Produced and optimized 50+ blogs, expanding brand visibility and keyword footprint in South Africa.

Languages

Kannada
First Language
English
Proficient (C2)
C2

INTERESTS

  • Photography
  • Creative designing and editing
  • Travelling
  • Research on history
  • Cricket

Timeline

Associate - Performance Content (SEO)

Performics - (Publicis Groupe)
10.2022 - Current

SEO Analyst

Webenza
10.2020 - 10.2022

Digital Marketing Executive

PDA Ventures (PDA Trade Fairs)
01.2020 - 06.2020

Bachelor of Engineering (B.E) - Civil Engineering

BGS Institute of Technology
Mahanth H R