Maharshi Shukla
Business Development & Transformations
Bengaluru
Summary
Business Manager leading excellence & transformation through Strategic Vision, Striving for Efficiency, and Sincere Leadership. Passionately pursuing data driven decision making since 11 years. Striving to create Beauty that Moves the World through Analytical, Results-Oriented, and Ethical Outlook. Accomplished professional having extensive experience in Sales & Distribution, Sales Excellence & Development, Manned Operations, Shopper Marketing, Channel Development and Transformation at esteemed organizations like L'Oreal India and ITC Limited for General Trade and Modern Trade channels.
Have worked on domains of Business Development, Business Analytics, GTM, RTM, Transformation, SKU Level Planning, OSA Tracking, Modern Trade Fill Rates, BTL and Trade Marketing.
Overview
11
11
years of professional experience
Work History
Regional Sales Planning & Development Manager
L'Oreal Paris
9 2022 - Current
- Sales Planning, Development & Transformations for the South Region's Consumer Product Division with TO of 6000 Mn.
- Increased sales revenue by implementing strategic growth initiatives and fostering strong channel development - 17% Region Evolution (Vs 7% AI)
- Channel Development and Business Operations management for Retail, Wholesale, Modern Trade and Rural Channel for Manned and Unmanned Operations maintaining CTS at 13.4% (Vs 16.6% AI)
- Spearheaded GTM & RTM Strategies - Implemented PO1 successfully with 100% Compliance
- Spearheading performance of 600 BAs, 210 PSRs, 12 ISR, 50 SSR by cross-functional collaborations.
- Ensuring Cost-To-Sales, Profit Optimization, Input Usage Efficiency, SFA for Region
Sr. Business Development Executive
L'Oreal Paris
05.2018 - 08.2022
- Avg 1300 Mn Business portfolio of Maybelline NY, L'Oreal Paris, Garnier, NYX for Gujarat in General Trade, Wholesale, Modern Trade
- Lead India's Largest Unmanned Distribution and Manned Operations growing +10% Post Covid (-25% AI)
- Developed Strategies, Execute Process and Set SOPs for Profitability, Trade Marketing, BTL, Market Share for West Region
- Ensured Highest Market Share in India (+29% Vs +21 AI) for Maybelline NY
- Planned for Entire West Region for Stock Forecasting, Simulation for the Slow-Moving SKUs Liquidation, Annual Sales Planning, Sales Automation with IT, Modern Trade Fill Rate Optimizations, Warehouse Stock Availability and Dealer Level Norms, Market Share Tracking.
Area Trade Marketing & Distribution Executive
ITC Limited
08.2014 - 05.2018
- Leading Ahmedabad, Jamnagar District, Anand District, Junagadh District for Cigarettes, Food & Snacks, Personal Care business TO of 1450 Mn.
- Developing Retail, Wholesale and Rural Channels
- Training channel partner manpower on products, processes, system & policies
Brand Services Intern
Triton Communication
10.2013 - 03.2014
- Crafting 360 degrees Marketing Communication strategies
Education
MBA - Marketing
Gujarat Technological University
04.2001 -
Bachelor of Technology - Mechatronics
Ganpat University
04.2001 -
Skills
- Entrepreneurship
- Channel Development
- Business Analytics
- Business Operations
- Trade Marketing & Transformation
Accomplishments
- India's Best L'Orealian - CPD BEST RSDM Team - 2023
- Hats Off - L'Oreal Paris India Pvt Ltd: Aug 2021
- India's Best L'Orealian - CPD Selective BDE - 2021
- Finalist - Star Wars - ITC Limited: Jan 2018
- Warrior of West: Mar'17, Jun'17
Hobbies
Writing
Reading
Cooking
Timeline
Sr. Business Development Executive
L'Oreal Paris
05.2018 - 08.2022
Area Trade Marketing & Distribution Executive
ITC Limited
08.2014 - 05.2018
Brand Services Intern
Triton Communication
10.2013 - 03.2014
MBA - Marketing
Gujarat Technological University
04.2001 -
Bachelor of Technology - Mechatronics
Ganpat University
04.2001 -
Regional Sales Planning & Development Manager
L'Oreal Paris
9 2022 - Current
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