Overview
Work History
Education
Accomplishments
Affiliations
Timeline
Generic

Mahatma Gandhi Kashi Vidyapith

Varanasi, Lucknow

Overview

2025
2025
years of professional experience

Work History

NAAC Coordinator

12.2023

Integral University
03.2011
  • From 21st Feb
  • 4th
  • Attended a one week “QIP on law and Economics” organized by IIT Kanpur, Centre for Development of Technical education/QIP conducted by Department of Humanities & social Science from 3rd -9th October 2011
  • Attended a one week “Quality Improvement Programme on Effectiveness in teaching through Ethics & Soft Skill organized by Banaras Hindu University & sponsored by AICTE” at Faculty of Management Studies, BHU from 1-6th February 2010
  • Attended a “Ten days Winter School organized by AICTE in Collaboration with NITTR Chandigarh, Ministry of HRD,Govt
  • Of India”, at Integral University from 5-16th January 2009
  • Attended a “FDP at LBS School of Management” Kursi road

01.2016 - Current

Incubation Manager

Integral University
03.2022 - 02.2024
  • Member of Criteria V -University Accreditation team for NAAC- cycle II, AWARD & PATENT
  • Received Outstanding Women researcher Award 2023 at International Conference on interdisciplinary issues in the era of industry 5.0 organized by Research Education Solution & Institute of Management, Bhubhneshwar,14 October 2023
  • Published a patent Browed data optimizing device on 4/10/2023
  • Published a patent on Device to monitor the customer’s expressions in Malls 30/01/2023.

Former Departmental Criteria I Incharge NAAC
01.2019 - 01.2023

Managing Editor of Integral

Integral University
06.2018 - 12.2018
  • 12 &, Board of Studies (BOS) & Faculty Board (FB)

Head of Department

12.2016 - 06.2018

01.2017 - 01.2017
  • Attended a Seven days Short Term Course on “Data Analysis /SPSS” organized at Integral University, Lucknow by UGC HRDC, AMU, Aligarh under MHRD Govt
  • Of India under the scheme of Pandit Madan Malviya National Mission on Teachers & Teaching (PMMMNMTT) from 2nd Feb

HRM

JNU
12.2009 - 01.2017
  • Presented a paper on “reinventing, in world of digital marketing” in 2 days national Conference on HRM in world of Information technology” December 2-3,2017 organized by STEP HBTI, Kanpur
  • Presented a paper titled “equal access to education for present day society-an approach” in 3days national Seminar on Sustainable Development through Gender Equality on 26th-28th April 2017 at Joseph School of Business Studies, SHIATS, Allahabad
  • Presented a paper titled “An overview of public policy wrt State of Uttar Pradesh” in National Conference on Business & Public Policy focus on Uttar Pradesh organized by Department of Business Management at Integral University

REFRESHER PROGRAMME

05.2016 - 06.2016
  • Attended a seven days Refresher Course on National Education Policy NEP 2020 held at Human Resource Development Centre (HRDC)

HRM

01.2013 - 03.2016
  • Prepared study material for Distance BBA programme of Integral University, Lucknow in 2012
  • CONSULTANCY
  • Given consultancy in St
  • Francis Xavier School, Cantt Lucknow on Online teaching and use of Google platform from 22nd
  • Presented a paper titled “Emerging trends in, & HRD” in International Conference on Changing paradigm of management practices for sustainable development

BBRAU
03.2005 - 03.2016
  • Presented a paper on “Retail Banking in India- Opportunity and Challenges” in the International Conference organised by Teerthanker Mahaveer University dated 20th-21st March 2015 ISSN : 2348-988X
  • A paper titled “Indian entrepreneurship and the challenges to India’s growth” (ECIP)” presented in IV International Conference on Entrepreneurship-challenges, issues & practices organized by Department of Management Studies (in collaboration with NIESBUD), TMU, Moradabad, India on March 4-5,2014
  • Best paper award on “A Study on Perception of Soft Drinks and Fast Foods Advertisements and its Impact on Youth Lifestyle and Eating Habits" , XIII International Seminar on the broad theme "Ethics, Morality, and Spirituality" at Delhi School of Professional Studies and Research 9, Institutional Area, Sector 25, Rohini, Delhi, Jan 4-5,2012
  • Presented a paper in 4th National Conference on “Role of b-schools in Resurgent India” at Al- Barkaat Institute of Management Studies, Aligarh, and March 13, 2010
  • Participated and presented a paper on ‘motivational factors among Management Faculty’ in National Research paper presentation competition at BHARTI Vidyapeeth University, Institute of management & Research, New Delhi, Feb 20, 2011.

Govt of India
01.2016 - 02.2016
  • Attended Two weeks “FDP on Entrepreneurship” organized by, , Govt
  • Of India in collaboration with EDI, Ahmedabad, sponsored by NSTEDB

Head

the Department
10.2011 - 09.2011

Lecturer

07.2006 - 07.2011

Paper

01.2008 - 01.2011
  • Taking lecture in online mode for Distance Department of Integral, setter & Evaluator of Distance Learning Programme for UG&PG course
  • Preparation of study material for Distance Learning Courses of BBA Integral University Lucknow in 2012
  • Designing of Syllabus for MBA & BBA course
  • Paper Setter and Examiner for UG & PG programme
  • DISSERTATION / PROJECT GUIDED:
  • Guiding students in project report & Summer Training Report at PG & UG classes
  • Guiding PG students on Dissertation Report.

TEACHING ASSIGNMENTS

Integral University
02.2021 - 03.2003
  • Academic experience – 18 yrs
  • Approx
  • Promoted to Professor in April 2023
  • Promoted to Associate Professor in 2015
  • Promoted to Assistant Professor

03.2012 - 1 1
  • 6-0)
  • Contributed a chapter on “Inclusive Growth and Women Empowerment” in the book titled “Women Entrepreneurship & Development-The way Head (with special reference to empowerment perspective), published by Globus Press, New Delhi (ISBN 978-93-82484-07-3), ISBN 2456-4397
  • Social advertising: a new way to support Social Causes, Sambodhi-Jan-, 2021, Vol 44 No.1, ISSN-2249-6661.pg 147
  • Study of growth and development of organized retailing in India” in Shodh Sanchar Bulletin, Journal of Arts, Humanities and Social Sciences in November 2020, UGC approved ISSN 2229-3620
  • Effectiveness of Regulatory Agencies in Checking Advertisement Practices (In India)” in Studies in Indian Place Names ISSN: 2394-3114 Vol-40-Issue-76-March-2020 pg361-370, UGC approved Journal ,IF 5.3
  • International indexed and refereed
  • Impact of Social Advertising Campaigns on the Behaviour of Youths in Selected Cities of India” in Studies in Indian Place Names ISSN: 2394-3114 Vol-40-Issue-3-February-2020 pg 2431-2445,UGC approved Journal ,IF 5.3
  • International indexed and refereed
  • Consumer perception towards branded products wsrt Television-Hyderabad city in Recent Advances in Science Engineering & Management published by Amity Business School, UGC Journal No 45489,IF :5.11,ISSN 2321-5488,UGC Sr
  • No
  • 1208,May 2019 in Special Issue
  • Analysis of purchase behavior of consumers for FMCG (perishable goods) in selected cities of UP in Journal of Advances and scholarly researches in Allied Education, Vol 16,Issue 4,ISSN:2230-7540,1 March 2019,UGC listed 49103 (2017) ,INDEX COPERNICUS : 49060 (2018) , IJINDEX : 3.46 (2018)
  • Role of Advertising Standard Council of India in promotion of Advertisement of FMCG in Journal of Advances and scholarly researches in Allied Education, Vol 16,Issue 4,ISSN:2230-7540,1 March 2019,UGC listed 49103 (2017) pg
  • 212
  • Impact of service quality of the participative forums at shop level and plant level at NTPC In International Journal for Science and Advanced Research in Technology, ISSN NO- (2395-1052), Volume- IV, NO
  • 1 July 2018 Issue 7
  • High Impact Factor: 5.388
  • Factors affecting consumer buying behavior and decision making process towards FMCG products in Journal of Advances and scholarly researches in Allied Education, Vol 15, Issue 6,ISSN:2230-7540,August 2018,UGC listed 8109 (2017)
  • A comparative study of Indo-China Trade with special reference to (Chinese toys in Indian Market) in International Journal of Research & Analytical Review in 22 January 2019, UGC 43602 Volume 6, Issue 1 I Jan
  • March 2019

Francis Xavier School
1 1 - 1 1
  • Given consultancy in St
  • Lucknow, Advance use of Google forms in

Education

ORCHID ID -

Integral University

0001-5116 - undefined

VIDWAN ID-245479 - undefined

RESPONSIBILITIES - undefined

MBA, M.Com, BBA, BCOM, MBA,B.TECH - undefined

Post-Graduation Diploma - Journalism & Mass communication

IGNOU
New, Delhi

in Budapest on 5-6TH May 2022 - undefined

Oriental Business and Innovation Center

PH.D. - MANAGEMENT

Integral University
2014

OBIC - undefined

Budapest Business School, Budhapest Business School
May 2021

MBA - MARKETING

Mahatma Gandhi Kashi Vidyapith University (A U.P. State University)
2001

B.Sc. - PHYSICS, MATHS

U.P. Autonomous College, affiliated to Veer Bahadur Singh Purvanchal University (A U.P. State University)
1998

Accomplishments

  • Ehsan ul Haque title CSR practices of select Public & Private Companies and their impact on socio economic development in Uttar Pradesh (2023)
  • Qambar Husain title Role of Advertising Standard Council of India (ASCI) in regulation of advertisements of FMCG in Lucknow
  • MAJOR ACHIEVEMENTS:
  • Organized Startup Conclave as Incubation Manager, CIED on 1st November 2022 and taking the centre from 3 statrtups to 16
  • Organized a Panel Discussion on “Industry-Academia Gap” in Indo Uzbek Meet & International Conference on Trends & Innovations in Food Technology-from farm to fork (TIFT- 2022) 24-25th November 2022
  • Organized A National Conference as Conference Convener on “Leadership and Entrepreneurship Development” on November 15- 16, 2019 at Integral University, Department of Commerce & Business management in association with Centre for Incubation, Leadership & Entrepreneurship Development & Department
  • Organized A National Conference as Organizing Secretary & Convener on Economic Reforms and its impact on Indian Economy on 22-23 Feb
  • 2018 organized by Department of Commerce & Business management, Integral University, Lucknow as HEAD OF DEPARTMENT, DCBM
  • Appreciated as a Successful Anchor at all HRDC IU CALEM Training Programs & Workshop from Jan
  • 2016-2018 Under HRDC, AMU, Aligarh
  • INITIATIVES TAKEN AS HEAD OF DEPARTMENT:
  • Took the initiative of Introducing new courses in Department in session 2018-19 at UG & PG level like :BBA Tourism/MBA Tourism ,MBA Hotel Management, One-year Executive program/MBA in Healthcare ,Certificate course in Islamic Banking
  • Chairman of Syllabus framing committee & Evaluation scheme for UG & PG courses
  • Formulation of Ordinance for new courses from July 2018-19
  • Took the initiative of conducting a meeting of Class Representatives of all UG & PG programs with UG, PG Program Coordinator & Head of Department to resolve the issues and grievances
  • Suggested for Inclusion of Industrial Tour/ Industry visit in BCom & MCom final year students
  • Rapporteur in a session of International Seminar Working Women’s Health Priorities and Interventions Integral University, Lucknow on 23rd September 2023
  • Attended a one-day Faculty Development Programme on “Using Organizational Diagnosis Framework for case research, teaching, consulting and paper writing help online at Jaipuria Institute of Management, Indore on Jan
  • 21 ,2022
  • Attended a one-day Knowledge Sharing programme on “Student Centric Approach for Effective Learning “at Integral University, Lucknow in association with IBS ICFAI Business School on 13th July 2018
  • Attended a one-day Workshop on GST Tax- its impact on the Indian Society jointly organized by Faculty of Commerce & Management & Faculty of Law on 23rd September 2017 at Integral University, Lucknow
  • Attended a one-day Knowledge Sharing programme on Changing Mindset & Bringing Innovation in Teaching/Hw to write Management Teaching cases at Hotel India, Lucknow by ICFAI group July 30th, 2017
  • Attended a one-day Seminar on Implementation of GST-what it brings with it for India at HRDC Integral University, Lucknow on August 21, 2017
  • Attended a one-day workshop on Attitude Aptitude Altitude by STEP HBTI, Kanpur on 10th April 2017
  • Attended a one-day National Seminar on “HRM practices in service-based organizations: issues, challenges, current status & future perspectives” organized by Amity University, Lucknow Campus on 7th March 2017
  • Attended a one-day National Seminar on “Organizational Development through knowledge management in Digital India (NSODKLMDI-2-17)” organized by Moti Lal Rastogi School of Management, Lucknow held on 11th Feb 2017 at MLRSM Auditorium, Lucknow, UP,2017
  • Attended two days International Congress on “Post harvest technologies of agriculture produce for sustainable food & nutritional security” organized by Integral University, Lucknow & UPCAR from 10th -12th November 2016
  • Attended a National Seminar on “Knowledge Management for Organizational Excellence in present Scenario” (NSKMOEPS) organized by Moti Lal Rastogi School of Management, (approved by AICTE, Ministry of HRD, Govt
  • Of India, New Delhi) affiliated to Dr
  • A.P.J Abdul Kalam Technical University, Lucknow U.P
  • Held on 6TH February 2016
  • Attended a workshop “Leadership” organized by Moti Lal Rastogi School of Management, (approved by AICTE, Ministry of HRD, Govt
  • Of India, New Delhi) affiliated to Dr
  • A.P.J Abdul Kalam Technical University, Lucknow held on 27th January 2016
  • Attended a National Seminar on “India-2020” A vision for the new Millenium
  • Growth & Challenges organized by Lucknow Public College of Professional Studies Lucknow campus on World Student Day, the birth anniversary of Dr
  • A.P.J Abdul Kalam held on to 15th October 2015
  • Attended an international workshop on theme in Publishing world Class Journals organized by Faculty of Commerce, University of Lucknow on 8th October 2015
  • Attended a one-day workshop on Teaching & Pedagogy of Marketing by Prof
  • Devashish Das Gupta on 17th March 2015, organized by Department of Business Management, Integral University, Lucknow
  • Attended one day National Seminar on Digital Marketing: from brick & mortar to click & order organized by Amity University, Lucknow, New campus, 19th September 2014
  • Attended one day international workshop on “Responsible Management Education” organized by Department of Business Management, Lucknow University in association with United Nations Global compact principles for Responsible Management Education (PRME) secretariat, New York on 13th January 2014
  • Attended a two-day conference on “Emerging practices in people management” organized by School of Management Science in collaboration with CII at SMS, Lucknow, 21-22nd February 2014
  • Attended a one-day 1st National Level Workshop on Intellectual Property System: India Today & Tomorrow organized by IPR management Cell (IPRMC), CCG&D, Integral University, Lucknow in collaboration with Intellectual Property Owners Association (IPOA), New Delhi,10th January 2014
  • Attended a one-day 2nd National Seminar on “Fostering Entrepreneurship Theory & Practices-From Family Business to Business Family at Amity University, Lucknow campus, Lucknow, 20th September 2013
  • Attended a two-day workshop on “Research Methods in Management, organized by Faculty of Management & research, integral University”, Lucknow, from 26th to July 28th, 2011
  • Attended a one-day FDP on Case “Study and Storytelling organized by Department of Business Management”, Integral University, Lucknow on 19th October 2011
  • Attended a one-day seminar on “Development of Inclusive Society organized by UP Citizen Forum for Peace” at UP Tourism Bhawan on 24th October 2011
  • Attended a Discussion on women’s day By Integral University on 8th March 2011
  • Attended two days “National Conference on Minority Education in Uttar Pradesh” organized by AMU & Integral University At Integral University from 24-25th April 2010
  • Attended three days “workshop on Language & Communication skill organized by Converse School of communication at Integral University” from 16-19th June 2009
  • Attended a “Seminar on Shaping Young Minds by AIMA at Surya auditorium”, Lucknow
  • 11th August 2007
  • Attended a “National Conference on Integration, Inter-dependence and Co-creation at Jaipuria Institute of Management”, Lucknow,1-2nd December 2007
  • FDP/ WINTER SCHOOL/ QIP/STC
  • Attended a Two Weeks Online Quality Improvement Program, on "Research Methodology & Data Analysis",26th July-10th August 2021, Organized by Faculty of Commerce and Management in Association with Faculty of Doctoral Studies & Research, Integral University, Lucknow
  • Attended a Two-weeks blended QIP workshop on Spreadsheet Applications - Intermediate level Conducted by Internal Quality Assurance Cell (IQAC) and Human Resource Development Centre (HRDC), Integral University from 25-06-2021 to

Affiliations

Member Human Resource Development Centre CALEM TEAM, HRDC, Integral University, Lucknow (, ) and organized Eleven STC/Training program at Integral University, Lucknow. Member of Flying Squad Integral University, Lucknow (2016 -till date) Member of FIESTA Annual Festival of University-Member Invitation Committee (2017,2018,2019) Member of Women Study Centre of Integral University, Lucknow, (2006- till date) Member of Proctorial Board, Integral University, Lucknow (since 2009-June 2018) Former Member Departmental Anti-Disciplinary Committee, Integral University, Lucknow (2010-11), Life Member of Management Teachers Consortium ( MTC) Life Member of Lucknow Management Association (LMA) Affiliate member of International Association of Academic plus corporate (IAAC),2022 Former Member of Indian Academy of Social Science Congress, Allahabad. Anchoring & programme manager at all Short-Term Course organized under the flagship of HRDC, Integral University lucknow (Jan 2015 till date). Session manager in International Congress on Post-Harvest Technologies of Agriculture Produce for sustainable food & nutritional security held at Integral University, Lucknow from 10th -12th November 2016. Coordinated session in National Conference on Minority Education in Uttar Pradesh, organized by AMU and Integral University at integral University from 24-25 April 2010. Anchored a workshop on “Research Methods in Management, organized by Faculty of management & research, integral University”, Lucknow from July 26th to July 28th, 2011. OTHER QUALIFICATIONS Qualified GMAT Exam in 26TH Oct 2009, GMAT ID NO-100001061450 Certificate course in Gemba kaizen with distinction in August 2001 from JMAM, Federation of AOTS Alumni Association of India (FAAAI), New Delhi. Prof. Nawab Ali Khan Former Chairman and Dean, Faculty of Commerce Aligarh Muslim University, Aligarh, Uttar Pradesh, India Email- nawabalikhan@ymail.com,Contact - 919897001457 Prof. M.B.Shukla Former Dean and Director, Institute of Management Studies

Timeline

NAAC Coordinator

12.2023

Incubation Manager

Integral University
03.2022 - 02.2024

TEACHING ASSIGNMENTS

Integral University
02.2021 - 03.2003

Former Departmental Criteria I Incharge NAAC
01.2019 - 01.2023

Managing Editor of Integral

Integral University
06.2018 - 12.2018

01.2017 - 01.2017

Head of Department

12.2016 - 06.2018

REFRESHER PROGRAMME

05.2016 - 06.2016

01.2016 - Current

Govt of India
01.2016 - 02.2016

HRM

01.2013 - 03.2016

03.2012 - 1 1

Head

the Department
10.2011 - 09.2011

Integral University
03.2011

HRM

JNU
12.2009 - 01.2017

Paper

01.2008 - 01.2011

Lecturer

07.2006 - 07.2011

BBRAU
03.2005 - 03.2016

ORCHID ID -

Integral University

0001-5116 - undefined

VIDWAN ID-245479 - undefined

RESPONSIBILITIES - undefined

MBA, M.Com, BBA, BCOM, MBA,B.TECH - undefined

Post-Graduation Diploma - Journalism & Mass communication

IGNOU

in Budapest on 5-6TH May 2022 - undefined

Oriental Business and Innovation Center

PH.D. - MANAGEMENT

Integral University

OBIC - undefined

Budapest Business School, Budhapest Business School

MBA - MARKETING

Mahatma Gandhi Kashi Vidyapith University (A U.P. State University)

B.Sc. - PHYSICS, MATHS

U.P. Autonomous College, affiliated to Veer Bahadur Singh Purvanchal University (A U.P. State University)

Francis Xavier School
1 1 - 1 1
Mahatma Gandhi Kashi Vidyapith