Mahaveerar Dhanyakumar
Chennai
Summary
Proactive and achievement-oriented Ecommerce Digital Marketing Manager with 10 years of experience, specializing in driving growth for Jewellery clientele. Demonstrates expertise in enhancing social media reach and elevating digital profiles to propel businesses toward sustained success. A natural leader, articulate communicator, and organized manager, consistently delivering strategies that result in measurable growth and brand visibility.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Lead Ecommerce, Digital Marketing and Social Media Executive
GRT Jewellers
02.2020 - Current
- Developed and executed targeted marketing strategies based on data-driven insights, achieving a 35% increase in online sales
- Launched and managed influencer marketing campaigns, increasing brand visibility and customer engagement by 40%
- Led internal teams to create visually compelling content for social media and website banners, boosting social media engagement by 25%
- Implemented automated marketing tools like Netcore, handling the entire customer journey, including Email, WhatsApp, web pop-ups, SMS, and RCS, which significantly increased sales
- Managed SMS, Email, and WhatsApp promotions with SINCH, gaining comprehensive knowledge in digital communication strategies
- Worked on integrating new AR, VR technologies, and Al tools like ChatGPT to enhance customer engagement and experience
- Coordinated with the technical team to enhance website UI/UX, resulting in a 20% increase in user retention
- Implemented A/B testing for landing pages and email campaigns, improving conversion rates by 15%
- Regularly updated content on the Magento platform, ensuring product listings, banners, and promotions were current and engaging
- Handled ATL and BTL activities in collaboration with agencies to enhance brand awareness and reach
- Developed and executed brand campaigns to align with marketing objectives and business goals
- Played a pivotal role in scaling ecommerce revenue from 6 Crores to 125 Crores
- Enhanced SEO strategies to increase organic traffic by 50%
- Majorly contributed to social media photo, video, and model shoots managed by photographers in the studio, gaining significant knowledge in shoot coordination
- Implemented a Scratch Card campaign similar to Paytm and GPay in ecommerce, achieving a 4x ROI in silver jewellery sales.
- Created and managed budgets to maximize brand reach and engagement.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Created and managed social media campaigns to increase brand engagement.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Taught in-house employees strategies for successful internal and external communications.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Researched market trends to identify customer needs and preferences for strategic planning.
Assistant Manager, Digital Marketing
Casagrand
02.2018 - 01.2020
- Conducted competitor analysis and formulated strategies to enhance brand positioning
- Managed collaborations with social media and performance marketing agencies
- Planned and executed internal ecommerce campaigns, significantly increasing online sales.
- Monitored online trends, conversations and innovations to optimize strategies.
Digital Marketing Executive
Fyndus India Pvt Ltd
10.2015 - 01.2018
- Developed and executed digital marketing strategies to optimize conversion rates and social media presence
- Implemented performance marketing and social media initiatives to drive business growth.
Education
MBA - Digital Business
BITS, Pillani (Work Integrated Program)
Online04.2026
Bachelor of Engineering - Electrical Engineering
Jeppiaar Engineering College
Chennai04.2014
Higher Secondary -
St Joseph Of Cluny, Tindivanam
Tindivanam01.2010
Skills
- Digital Marketing Strategy Development
- Competitor Analysis and Brand Positioning
- Agency Collaboration
- Media Buying
- Product Launches
- Cross-departmental Alignment
- Budget Forecasting
- Creative Direction
- Campaign Planning and Execution
- Influencer Engagement
- Analytics and Strategy
- Technical Proficiency
- Proficient in using automation tools like Netcore, Hotjar, Adwhizz, and Promanage
- Multi-Channel Marketing
- Brand Photoshoot and Social Media Management
- Digital Marketing Strategy
- Ecommerce Management
- Social Media Marketing
- Performance Marketing
- Analytics and Insights
- Brand Development
- Visual storytelling
- Social Media Strategy
- Cross-Channel Marketing
- Sales funnel management
- Data-driven decision-making
- ECommerce expert
- Campaign Management
- Marketing Analytics
- Customer Segmentation
- Competitive Analysis
Certification
- Google Certified Digital Marketer
- Hubspot Certified Digital Marketer
Languages
English
Tamil
Awards
Received the Best Performer award from the Chairman and Managing Directors at GRT Jewellers; led a successful special packing campaign for Akshaya Tritiya 2023, achieving the best sales of the campaign; attended Randi Zuckerberg's conference on digital growth at the Forevermark forum.
Accomplishments
- Collaborated with a team of 15 in the development of a comprehensive ecommerce platform redesign project for GRT Jewellers.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
Netcore
Sinch
Magento
Hotjar
Google adwords
Google Analytics
Facebook Adwords
Work Preference
Work Type
Full TimeWork Location
On-SiteImportant To Me
Career advancementWork-life balancePersonal development programsTeam Building / Company RetreatsQuote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Interests
Digital Marketing Trends
Ecommerce Innovations
Leadership and Management
Professional Development
Travel and Culture
Timeline
Lead Ecommerce, Digital Marketing and Social Media Executive
GRT Jewellers
02.2020 - Current
Assistant Manager, Digital Marketing
Casagrand
02.2018 - 01.2020
Digital Marketing Executive
Fyndus India Pvt Ltd
10.2015 - 01.2018
- Google Certified Digital Marketer
- Hubspot Certified Digital Marketer
MBA - Digital Business
BITS, Pillani (Work Integrated Program)
Bachelor of Engineering - Electrical Engineering
Jeppiaar Engineering College
Higher Secondary -
St Joseph Of Cluny, Tindivanam
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