Maheeja M Matcha
Hyderabad
Summary
Dynamic training leader with a proven track record at Omnicom Media Group, specializing in digital marketing strategy and training program development. Expert in creating impactful Train-the-Trainer initiatives, fostering collaboration, and enhancing employee engagement. Adept at aligning training with business objectives, ensuring seamless transitions while driving capability growth and operational excellence.
Overview
11
11
years of professional experience
Work History
Onsite Capability & Academy Lead – Lebanon
Omnicom Media Group Private Ltd(CORE)
08.2025 - Current
- Led an on-site learning and capability transformation initiative in Lebanon, supporting the setup and streamlining of a centralized digital marketing academy.
- Conceptualized and launched a Train-the-Trainer (TTT) program to build a sustainable internal trainer ecosystem across Search, Social, Programmatic, and Ad Operations platforms.
- Identified, evaluated, and onboarded subject matter experts (SMEs), establishing clear trainer standards, delivery frameworks, and certification criteria.
- Designed end-to-end academy governance, including training calendars, learning pathways, assessment models, and feedback mechanisms.
- Delivered hands-on training and shadow sessions while simultaneously coaching trainers on adult learning principles, delivery effectiveness, and facilitation skills.
- Owned and executed the digital marketing strategy for the academy, including: Search, Social, Programmatic media planning, Campaign setup, optimization, and reporting, and Performance tracking aligned to learning and business KPIs.
- Balanced dual responsibilities of capability building and live account execution, ensuring zero disruption to business outcomes during the transition.
- Collaborated closely with global and regional stakeholders to align academy objectives with organizational capability and growth goals.
- Enabled long-term scalability by documenting processes, playbooks, and training assets to support future onboarding, and upskilling programs.
Lead Trainer - Search & Social
Omnicom Media Group Private Ltd
08.2023 - 08.2025
- Created customized training solutions based on individual employee development plans.
- Developed and implemented comprehensive training programs for employees.
- Collaborated with management to design effective training materials and resources.
- Collaborated with subject matter experts, SMEs, to ensure accuracy and relevance of training content.
- Conducted needs assessments to identify gaps in employee knowledge and skills.
- Facilitated interactive learning sessions, workshops, and seminars for diverse audiences.
- Developed training programs for new hires and existing staff.
- Facilitated workshops to enhance team skills and knowledge.
- Evaluated training effectiveness through feedback and assessments.
- Collaborated with management to align training goals with business objectives.
- Mentored junior trainers to improve their instructional techniques.
- Advised senior management about potential improvements that could be made to current training processes or systems.
- Researched, recommended and implemented electronic learning management system to efficiently record and track training activities by specific employees.
Specialist Trainer- SEM
Google
04.2018 - 08.2023
- Coached individuals on search skill development and improvement strategies.
- Reviewed and collaborated on creating training materials for relevancy and accuracy.
- Monitored participant progress throughout training programs.
- Led small group and individual training sessions based on the organization's learning needs.
- Managed project timelines and deliverables for client engagements.
- Collaborated with cross-functional teams to enhance service offerings.
- Conducted market research to identify emerging trends and opportunities.
- Developed strategic presentations for stakeholder meetings and proposals.
- Facilitated training sessions to improve team knowledge on best practices.
CSA
HSBC
02.2017 - 11.2017
- Collaborated with team members to enhance service delivery and operational efficiency.
- Maintained up-to-date knowledge of financial regulations and compliance standards.
Technical Support Engineer
IRUS INFOTECH
11.2014 - 11.2016
- Resolved technical issues for customers using troubleshooting tools and systems.
- Provided technical assistance to customers via phone, email, or chat.
- Performed root cause analysis for recurring incidents to identify potential solutions.
Education
Graduated - Management studies
ISBM
01.2021
Skills
- Training delivery
- Training program development
- Digital marketing strategy
- Train-the-trainer programs
- Adult learning principles
- Project management
- Collaboration and teamwork
- Effective communication
- Teamwork
- Creativity
- Emotional intelligence
- Coaching techniques
- Assessment creation
- Team Management
- Employee engagement
- Mentoring abilities
- Feedback Analysis
- Curriculum Design
Languages
- Telugu
- Hindi
- Tamil
- English, Proficient (C2)
- Telugu, Proficient (C2)
- Hindi, Advanced (C1)
- Tamil, Advanced (C1)
Timeline
Onsite Capability & Academy Lead – Lebanon
Omnicom Media Group Private Ltd(CORE)
08.2025 - Current
Lead Trainer - Search & Social
Omnicom Media Group Private Ltd
08.2023 - 08.2025
Specialist Trainer- SEM
Google
04.2018 - 08.2023
CSA
HSBC
02.2017 - 11.2017
Technical Support Engineer
IRUS INFOTECH
11.2014 - 11.2016
Graduated - Management studies
ISBM