MAHEEMA TRIVEDI
Summary
Versatile Senior Manager specializing in Brand management and influencer strategy and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of information. Pursuing new professional challenges with a growth-oriented company.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Manager - Marketing and Comms
Honasa Consumer Limited
10.2023 - Current
- Led a 7 member team managing creator partnerships across multiple brands, driving performance through data-backed strategies and efficient execution.
- Scaled influencer marketing as one of the top-performing channels, contributing to The Derma Co.'s ₹500 Cr+ ARR and BBlunt's ₹100 Cr+ ARR, with 30%+ YoY digital growth.
- Led AI integration by evaluating tools and co-developing an in-house prototype, improving decision-making and marketing efficiency.
- Negotiated co-investment pilots with Google and Meta, boosting campaign efficiency by 20% and enhancing platform capabilities and helping scale ecommerce platforms.
- Improved ROI by 25% via MMM analysis, standardized marketing costs (94% YoY improvement), and established a data-driven framework for creator-platform-concept alignment.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
Sr. Manager & Key Account lead - Influencer Marketing & Client Servicing
Voxxy Media Pvt. Ltd.
06.2021 - 08.2023
- Delivered High-Impact Campaigns Across Key Accounts: Spearheaded production and execution of big-budget celebrity and influencer-led campaigns for marquee clients such as Dabur, Philips, Infosys, and Myntra, driving a measurable increase in brand visibility and engagement across target audiences.
- Ensured Business Retention and Growth: Maintained strong brand partnerships, achieving a consistent month-on-month revenue growth of 20% by delivering data-driven solutions aligned with client objectives and market trends.
- Maximized ROI Through Strategic Content Production: Overlooked end-to-end content creation pipelines, optimizing campaign strategies through analytics, which led to increase in customer retention and improvement in overall campaign performance metrics.
Associate - Influencer Outreach
FCB Kinnect
11.2020 - 06.2021
- Handled accounts for Disney+ Hotstar, Amazon Fashion, Amazon Echo, and Asian Paints.
- Created influencer database across categories.
- Executed and managed brand campaigns across platforms with end-to-end execution.
- Prepared regular deck reports on campaign results with insights for stakeholders.
Brand Management Intern
Adity Export House, Forest of Chintz
06.2019 - 08.2019
- Company Overview: An export house working with international brands
- Collaborated with international brands like Michael Kors and Roberto Cavalli.
- Managed production and quality assurance of clothing and bags.
- Scheduled meetings and communicated requirements between brands and designers.
- An export house working with international brands
Education
BA Hons - Fashion
ITM IFDT
10.2019
Post Graduate Certification - Digital Marketing
IIDE
10.2020
Skills
- Online sentiment monitoring
- Proficient in AI tools
- Strategic content development
- Data-driven strategy formulation
- Budget oversight
- Business strategy optimization
- Skilled in data-driven decision making
- Reporting oversight
- P&L management
- Goal-oriented planning
- Team leadership and management
- Troubleshooting and problem resolution
Accomplishments
- Honasa Hero (Mar'25): Awarded for driving the successful execution of end-of-year strategy in Q4 FY24-25 and for introducing AI-led solutions that enhanced team efficiency and enabled data-driven decision-making.
- Honasa Avengers (May'25): Recognized for leading a team effort that achieved a 75% channel growth within 15 days through strategic scaling initiatives.
Certification
Marketing Psychology and Consumer behavior, www.enhancv.com
Timeline
Senior Manager - Marketing and Comms
Honasa Consumer Limited
10.2023 - Current
Sr. Manager & Key Account lead - Influencer Marketing & Client Servicing
Voxxy Media Pvt. Ltd.
06.2021 - 08.2023
Associate - Influencer Outreach
FCB Kinnect
11.2020 - 06.2021
Brand Management Intern
Adity Export House, Forest of Chintz
06.2019 - 08.2019
Post Graduate Certification - Digital Marketing
IIDE
BA Hons - Fashion
ITM IFDT
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