Mahendra Kale
Sr. Trade Marketing Executive
Mumbai,MH
Summary
Accomplished at Hindustan Unilever Limited, this seasoned professional excels in key account management and team collaboration, driving brand growth through strategic marketing communications and effective competitor analysis. Achieved consistent sales growth by leveraging expertise in trade promotion and vendor relations, showcasing a strong track record of fostering long-term client relationships and operational excellence.
Overview
15
15
years of professional experience
Work History
Sr. Trade Marketing Executive
Hindustan Unilever Limited
01.2024 - Current
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Overcame challenging market situations with well-timed promotion adjustments, maintaining steady sales growth throughout tenure.
- Strengthened customer relationships through regular communication, providing training, and addressing concerns promptly.
- Leveraged strong negotiation skills to secure favorable terms with suppliers, resulting in cost savings and increased profitability for the company.
- Managed a portfolio of key accounts, ensuring high levels of customer satisfaction through proactive relationship building.
Sr. Key Accounts Executive
Hindustan Unilever Limited
01.2023 - 12.2023
- Managed contract negotiations with major clients, securing favorable terms that contributed to overall company profitability.
- Maximized revenue growth for major clients through strategic selling and negotiation tactics.
- Conducted regular client meetings to review performance metrics, discuss opportunities for improvement, and outline next steps for continued success.
- Developed comprehensive account plans to effectively manage long-term client relationships.
Sr. Field Sales Capability Executive
Hindustan Unilever Limited
06.2021 - 12.2022
- Established long-term client relationships through consistent delivery of high-quality products and services.
- Enhanced customer satisfaction by streamlining communication channels and improving response times.
- Developed innovative solutions to complex problems, resulting in improved organizational performance.
- Mentored junior staff members for accelerated career growth, developing future leaders within the organization.
- Optimized operational efficiency by redesigning processes, systems, and workspaces for increased productivity.
- Interviewed, recruited and trained new onboarding candidates.
- Achieved company growth by implementing strategic marketing plans and business development initiatives.
- Assisted in employee appraisals, promotions and terminations based on performance reviews.
- Prepared annual data to determine metrics for operational performance.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
Sales Executive
Hindustan Unilever Limited
02.2019 - 05.2021
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
- Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
- Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
Sales Executive
Hindustan Unilever Limited
07.2016 - 01.2019
Territory Sales Officer
Hindustan Unilever Limited
07.2012 - 05.2016
Business Development Officer
Dabur India Limited
03.2011 - 06.2012
Sales Executive
Narang Hospitality Services Private Limited
03.2010 - 03.2011
Education
Post Graduate Diploma in Foreign Trade -
Pune University
Pune 04.2001 -
Bachelor of Science - Agricultural Business And Management
D. Y. Patil College
Pune 04.2001 -
Skills
Key Account Management
Merchandising Strategies
Pricing strategy
Marketing Communications
Competitor Analysis
Performance Tracking
Customer Segmentation
Promotional planning
Trade Promotion
Point-of-sale materials
Marketing Analytics
Microsoft Office
Teamwork and Collaboration
Vendor Relations
Event Planning
Timeline
Sr. Trade Marketing Executive
Hindustan Unilever Limited
01.2024 - Current
Sr. Key Accounts Executive
Hindustan Unilever Limited
01.2023 - 12.2023
Sr. Field Sales Capability Executive
Hindustan Unilever Limited
06.2021 - 12.2022
Sales Executive
Hindustan Unilever Limited
02.2019 - 05.2021
Sales Executive
Hindustan Unilever Limited
07.2016 - 01.2019
Territory Sales Officer
Hindustan Unilever Limited
07.2012 - 05.2016
Business Development Officer
Dabur India Limited
03.2011 - 06.2012
Sales Executive
Narang Hospitality Services Private Limited
03.2010 - 03.2011
Post Graduate Diploma in Foreign Trade -
Pune University
04.2001 -
Bachelor of Science - Agricultural Business And Management
D. Y. Patil College
04.2001 -