Mahendra Moodi
Bengaluru
Summary
Results-driven Campaign Analyst with extensive expertise in digital marketing, key account management, email marketing, market research, and data analysis. Successfully manages complex, multi-disciplinary projects that engage senior stakeholders and drive strategic initiatives. Delivers impactful brand management and data visualization solutions while effectively navigating escalation management challenges. Recognized for exceptional leadership and negotiation skills, providing authoritative guidance to enhance project outcomes and foster collaborative relationships.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Analyst - Global Business Operations
InMobi
03.2025 - Current
- Performed audits of subsidiaries to protect shareholders and potential investors from fraudulent or unrepresentative financial claims.
- Evaluated customer needs and feedback to drive product and service improvements.
- Gathered, organized and input information into digital database.
- Cultivated positive relationships with vendors to deliver timely and cost-effective supply of services and materials.
- Safeguarded campaign set up for successful measurement by developing learning plans and allowing for measurability.
- Drove data-influenced decisions for campaigns and businesses.
- Demonstrated outstanding collaboration across organization and managed many tasks.
- Reviewed and used data to make recommendations to improve campaign performance, media touchpoints, and journey.
- Developed policy positions and wrote public statements outlining stances.
- Proactively identified scheduling issues and developed quick solutions to promote efficiency and profitability.
- Managed production, maintenance or quality assurance activities at biofuels power generation facilities.
- Created and managed project plans, timelines and budgets.
- Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
Senior Executive
Hansa Cequity
10.2024 - Current
- Campaign Performance Optimization: Rigorously tracked and monitored campaign metrics using CRM tools to identify performance gaps. Implemented targeted strategies to improve key performance indicators (KPIs) and achieve desired outcomes.
- Consumer Experience Enhancement: Actively participated in brainstorming sessions to identify opportunities for service improvement. Implemented innovative solutions to enhance consumer satisfaction and loyalty.
- Enhanced campaign performance through rigorous A/B testing, refining subject lines, content, and design elements to drive successful marketing campaigns.
- Data-Informed Campaign Innovation: Utilized data analytics techniques by collaborating with data team to uncover valuable insights into consumer behavior and preferences. Leveraged these insights to develop and execute highly effective, data driven campaigns that resonated with the target audience.
- Managed Quality Assurance for Marketing Campaigns: Conducted thorough testing and quality assurance for email and WhatsApp marketing campaigns to ensure content accuracy, visual consistency, and seamless user experience across devices and platforms. Collaborated with marketing teams to optimize messaging, troubleshoot issues, and improve campaign performance.
Campaign Analyst
Epsilon
03.2022 - 04.2024
- Managed end-to-end ownership of Email Campaigns, overseeing quality checks, and proficiently deploying a varied range of campaigns through People Cloud Messaging (Harmony), in-built campaign automation tool.
- Demonstrated strategic marketing leadership by developing and implementing data-driven marketing plans that fueled growth and impact through comprehensive research and analysis.
- Utilized advanced data analysis techniques to conduct in-depth analysis, optimizing campaign performance and enhancing overall effectiveness.
- Fostering collaborative relationships with clients and internal teams, consistently earning satisfaction rates of 95% and above through a deep understanding of business requirements.
- Demonstrated expertise in marketing automation by managing in-house technology, resulting in a remarkable 40% enhancement in email open rates and a 25% increase in click-through rates for campaigns.
- Utilized data-driven insights to create customized reports and dashboards in ServiceNow, offering valuable visibility into key performance indicators and facilitating informed decision-making.
- Enhanced campaign performance through rigorous A/B testing, refining subject lines, content, and design elements to drive success in Ad HOC, Dynamic, and other email campaigns.
- Deployed advanced analytical tools and software to generate valuable insights and actionable recommendations for future campaign initiatives.
- Oversaw the email marketing calendar by handling planning, scheduling, and analyzing campaign results.
- Led end-to-end development of comprehensive marketing campaigns, from conceptualization to execution, resulting in heightened brand awareness and enhanced customer engagement.
- Managed Quality Assurance for Marketing Campaigns: Conducted thorough testing and quality assurance for email marketing campaigns to ensure content accuracy, visual consistency, and seamless user experience across devices and platforms. Collaborated with marketing teams to optimize messaging, troubleshoot issues, and improve campaign performance.
Business Development Associate
Text Mercato Solutions Pvt Ltd
01.2021 - 03.2022
- Conducted market research initiatives to uncover new business opportunities and identify potential high-value clients.
- Cultivated and nurtured strong client relationships to drive repeat business and upsell opportunities, while collaborating cross functionally to craft tailored proposals.
- Leveraged data-driven insights by analyzing sales metrics and KPIs to monitor progress towards business development goals, identifying growth opportunities and implementing strategic improvements to optimize performance.
- Developed strategic marketing campaigns to generate high-quality leads, while leveraging CRM systems for data analysis, resulting in improved lead quality and significantly enhanced conversion rates for the sales team.
- Directed content calendar for blog posts across HubSpot and WordPress platforms, overseeing scheduling and optimization.
- Effectively implemented lead generation tools to identify and target potential leads, leading to a notable 20% increase in conversion rates and sales performance.
- Collaborated on diverse content and catalog requirements for prominent eCommerce companies in India and the Middle East.
Education
Master of Business Administration - Marketing
Jain University
Bengaluru, India06.2020
Bachelor of Engineering - Mechanical Engineering
Shri Dharmasthala Manjunatheshwara College of Engineering And Technology
Dharwad, India07.2018
Skills
- Technical Skills
- HTML and CSS proficiency
- Content management proficiency
- PeopleCloud Messaging expertise
- Salesforce platform experience
- Experience with Power BI
- Excel data analysis skills
- Expertise in DSP techniques
- BI dashboards
Certification
- Salesforce Certified AI Associate
- Microsoft Power BI
- Data Visualization and Dashboard with Excel and Cognos
- Clever Tap
- Introduction of Data Analytics
- Digital and Social Media Marketing
- Data Scientist
- Harmony (PCM) Professional and Specialist Certification
Timeline
Analyst - Global Business Operations
InMobi
03.2025 - Current
Senior Executive
Hansa Cequity
10.2024 - Current
Campaign Analyst
Epsilon
03.2022 - 04.2024
Business Development Associate
Text Mercato Solutions Pvt Ltd
01.2021 - 03.2022
Master of Business Administration - Marketing
Jain University
Bachelor of Engineering - Mechanical Engineering
Shri Dharmasthala Manjunatheshwara College of Engineering And Technology