Summary
Overview
Work History
Education
Skills
References
Personal Information
Awards
Timeline
AdministrativeAssistant
MAHENDRA VARMA

MAHENDRA VARMA

Cluster Manager
Nasik,MH

Summary

Expert in market analysis & strategy formulations subject to the ticket. Expert in B2B & C2C sales for industries viz. Banking, NBFC, Insurance & Fintech. Excellent in handling ultra HNIs segments and internal & external stakeholder management Good in managing the team performance ensuring the seamless branch profitability & exhibition of excellent leadership Seasoned in pilot markets & new product penetration Acumen in business tactics, market dynamics leading to the proven track records in sales fraternity

Overview

10
10
years of professional experience

Work History

Cluster Manager

PhonePe
03.2025 - Current
  • Merchant acquisition: Setting up and leading a team of KAEs to acquire new merchants for the PhonePe platform.
  • Account management: Building and maintaining strong relationships with existing merchants, providing support, and implementing monetization strategies.
  • Market analysis: Monitoring competitor activities, identifying market trends, and developing strategies to gain a competitive edge.
  • Team management: Hiring, training, and managing KAEs, ensuring high performance and optimal team productivity.
  • Stakeholder management: Addressing merchant escalations, collaborating with cross-functional teams, and implementing improvements based on feedback.
  • Business growth: Driving business growth within the assigned cluster by identifying and implementing strategies to increase PhonePe's market share and revenue.

Area Business Manager

Rupeek Fintech Pvt Ltd.
10.2021 - 03.2025
  • Handling the P&L of Gold Loan & Card business for ROM with team of Sales, Operations, Recovery, Collection.
  • Executing the sales strategies for gold loan business with recovery & risk under control.
  • Owning the escalations from all internal & external stakeholders including the customers.
  • Acquisition, mentoring, enhancing the TBMs & SMs for cities & up-countries.
  • Launched the units at Nasik, Kolhapur, Aurangabad, Solapur, Ahmednagar, Sangli etc. & with current 25 team size with multilayers.
  • Developing the business relationships with different stakeholders across the industries & geographies.
  • Planning & Executing the ATL & BTL for best lead funnel with improved conversions.
  • Driving the sales rigor ensuring the SOP adherence.
  • Generating the biz from channels viz. AIB, RBP, DSA (small & corporate) and financial banks.

Area Sales Manager

BharatPe
07.2020 - 10.2021
  • Developing & sustaining the sales across north Maharashtra with 120 team size incl. TSM & FSEs.
  • Merchant Acquisition through Distributors for QR, Swipe, Loan, Insurance.
  • Cross-sale business with 30% cross sale penetration.
  • Analyzed sales reports to determine areas for cost reductions and new targets.
  • Development of Distributor model in new 65 towns in West Zone.
  • Monitored sales growth versus budget expectations and implemented marketing strategies and business plans.
  • Executed the Beat Plan Strategy for north Maharashtra for deeper penetration & Incremental Business Volume for existing merchant base.
  • Developed market segmentation & penetration strategies to achieve city wise targets.
  • Spearheading the new products launches & pilot markets.

Team Lead

Paytm
12.2017 - 02.2020
  • Specialized onboarding of Chain brands and high-end outlets with 30 team size.
  • Consistent activation in Paytm usage by the merchants with above 35% active base.
  • Sales of the lending & insurance to the merchants.
  • Meeting the budget targets via responsible planning and resource allocation.

Relationship Manager

Future Generali India Life Insurance
07.2015 - 11.2017
  • Developing & Handling ultra HNIs for insurance sales avg. INR. 10 Cr. via bancasurance.
  • Benchmarking the quality service delivery via customer life cycle.
  • Supporting front line sales teams of the channel partner and meets assigned targets for profitable sales volume.
  • Coordinating the sales operations for the quality sales deliverables.

Education

Bachelor - Computer Application

SMU
Nasik, MH
01.2014

Skills

  • Negotiation
  • Target Oriented Approach
  • Goal Congruence
  • People Management

References

To be furnished upon request

Personal Information

  • Title: Area Business Manager
  • Date of Birth: 1992-08-08
  • Marital Status: Married

Awards

  • Best AUM Growth Award, 2024-01-01
  • RCL Winner, 2023-07-01
  • Best ABM Award, 2023-02-01
  • Wall of Fame, 2020-10-01
  • Best Active Base Award, 2018-04-01
  • Employee of the Quarter Award (PAN), 2017-01-01

Timeline

Cluster Manager

PhonePe
03.2025 - Current

Area Business Manager

Rupeek Fintech Pvt Ltd.
10.2021 - 03.2025

Area Sales Manager

BharatPe
07.2020 - 10.2021

Team Lead

Paytm
12.2017 - 02.2020

Relationship Manager

Future Generali India Life Insurance
07.2015 - 11.2017

Bachelor - Computer Application

SMU

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MAHENDRA VARMACluster Manager