Mahendrakumar Moodi
Campaign Analyst
Dharwad
Summary
A dedicated and results-oriented Campaign Analyst with more than one year of experience in analyzing marketing campaign data, developing and executing email marketing campaigns, and conducting market research to identify potential customer segments. Also, one year and three months of experience in Business Development where was responsible for identifying new business opportunities, developing relationships with key stakeholders, and negotiating contracts. Possess excellent communication and collaboration skills, as well as a strong attention to detail and ability to manage multiple projects simultaneously
Overview
3
3
years of professional experience
6
6
years of post-secondary education
8
8
Certifications
3
3
Languages
Work History
Campaign Analyst Epsilon
Epsilon
Bengaluru
03.2022 - Current
- Complete ownership of build, quality check and deployment of eclectic mix of email campaigns using proprietary in-built campaign automation tool
- Work cross functionally with global teams/ colleagues to ensure end-to-end delivery for customers
- Contributing towards improving process, sharing best practices, ideas on enhancing client experience, tool etc
- Successfully handling multiple accounts across multiple teams and providing high quality delivery
- Develop and execute A/B tests to improve campaign performance
- Collaborate with cross-functional teams to develop and execute email marketing campaigns, including segmentation, creative development, and testing
- Monitor email deliverability and troubleshoot issues as needed
- Manage project timelines and deliverables to ensure campaigns are executed on time
- Created and managed email campaigns as per timeline provided
- Reviewed and used data to make recommendations to improve campaign performance, media touchpoints and journey
- Defined all campaign roles and filled positions
- Attended required meetings and training sessions conducted for various accounts
- Demonstrated outstanding collaboration across organization and managed many task
- Demonstrated outstanding collaboration across organization and managed many tasks.
- Safeguarded campaign set up for successful measurement by developing learning plans and allowing for measurability.
Business Development Associate
Text Mercato Solutions Private Limited
Bengaluru
01.2021 - 03.2022
- Successfully carried out catalog and content needs for top E-Commerce companies across country and middle east
- Managed content needs for clients using various recommended tools
- Boosted revenue by effective lead generation and bringing new clients while optimizing servicing of existing customer accounts
- Created extensive market research to find potential clients and lead generation process.
- Successfully carried out E-mail campaigns
- Boosted revenue by bringing in and cementing relationships with new clients and optimizing servicing of existing customer accounts.
- Developed business pipeline using cold and warm techniques.
- Reviewed client concerns and recommended appropriate changes to supervisors.
- Applied core knowledge to effectively communicate sensitive or technical information while adhering to regulatory guidelines.
- Applied core knowledge to effectively communicate sensitive or technical information while adhering to regulatory guidelines
- Maintained extensive knowledge of company products and services to provide top-notch expertise to customers
- Researched, analyzed and projected market data for potential markets
- Met with current clients to assess needs and develop improvement plans
- Followed procedures, documentation, instructions, and Audit & Business Controls guidelines from both client and company
- Enhanced customer experience using all omnichannel offerings
- Boosted revenue by bringing in and cementing relationships with new clients and optimizing servicing of existing customer accounts
- Enhanced sales techniques and marketing plans to strengthen business development efforts
- Managed the needs of multiple customers using strong prioritization and multitasking abilities
- Communicated with local organizations to build networks and develop leads.
- Enhanced customer experience using all omnichannel offerings.
- Developed new opportunities by effectively communicating product lines to leading international corporations.
- Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
- Expanded business through effective network development, identifying new, and prospective clients.
- Managed needs of multiple customers at once using strong prioritization and multitasking abilities
Education
MBA - Marketing
Jain University
Bengaluru 09.2018 - 06.2020
Bachelor of Engineering - Mechanical Engineering
SDM College of Engineering And Technology
Dharwad 08.2014 - 06.2018
Skills
Market Analysis
undefinedCertification
Harmony Professional Certification
Timeline
Campaign Analyst Epsilon
Epsilon
03.2022 - Current
Business Development Associate
Text Mercato Solutions Private Limited
01.2021 - 03.2022
MBA - Marketing
Jain University
09.2018 - 06.2020
Bachelor of Engineering - Mechanical Engineering
SDM College of Engineering And Technology
08.2014 - 06.2018
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