MAHENDRAN V
New Delhi
Summary
Driven Sales Manager with 8 years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Overview
9
9
years of professional experience
Work History
Area Sales Manager
Trek Bikes
12.2020 - 12.2023
- Developing and implementing strategic sales plans to achieve company objectives and increase market share within assigned area.
- Communicated product quality and market comparisons by creating sales presentations.
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Provided exceptional customer service to existing clients through regular communication and prompt resolution of issues or concerns raised by them.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Successfully launching new products within the territory, generating excitement among dealers and customers, and driving sales through effective marketing and promotional activities.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Grew businesses by adopting market expansion strategy to serve different customer needs.
- Built relationships with customers and community to establish long-term business growth.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Monitoring sales metrics, analyzing data, and preparing regular reports to track progress and identify areas for improvement.
- Staying updated on the latest products, technologies, and industry trends to effectively promote and sell Trek Bikes' offerings.
- Collaborating with other departments such as marketing, product development, and customer service to support overall business objectives and initiatives.
CUSTOMER SALES & SERVICE MANAGER (Commercial)
MRF Tyres Ltd
10.2019 - 01.2020
- Handling District sales office sales as well as all outlets of MRF at Gurgaon, Faridabad
- Preparing & implementing Marketing plan for District office as well as depot offices
- Handling all issues related to Sales & Service of all dealers in MRF
- Assisting to District Manager for day - today activity of district office
- Analysing business potential, conceptualising & executing strategies to drive sales
- Enhancing their sales through various channels l Attaching customers, conducting Stand campaigns at various points
- Interfacing with Individuals / Customers for ascertaining requirements, making presentations and Delivering need based product solutions
- Meeting fleet owners and converting them to contribute for the increasing of market share of the company
- Organising sales promotional activities such as dealers meet, campaigns, & customer loyalty programmes as part of brand building to expand market reach
- Attending various meetings with big fleet clients in order to provide various presentations regarding products and converting them into core customers of MRF
- Handling a team of 12 people considering of 6 operational staff and 6 in sales team, guiding them for day to activities of getting orders from customer to dispatching materials to the end customer, coordinating and motivating them to achieve targeted market share of the company within the company policy.
Technical Sales Engineer
MRF Tyres Ltd
12.2017 - 09.2019
- Handling particular assigned territory and responsible for sales and service
- Developing and implementing Marketing Plans with focus on planning for product launch in coordination with the production team
- Overseeing other promotional activities as well
- Organizing sales promotional activities such as stockists/dealers meet, campaigns, & customer loyalty program's as part of brand building to expand market reach
- Ensuring effective Merchandising and Display to enhance product visibility and drive business volumes to achieve organizational goals
- Monitoring competitor activities and devising effective counter measures
- Enabling business growth by developing and managing a network of 30 dealers across assigned territory
- Appointing new Exclusive & Composite dealers as per company standards & monitoring day to day operations and activities
- Managing, induction and training of Sales Teams, both In-house and at Channel Partners’ end
- Rating an environment that sustains and encourages high performance; motivating teams in optimizing their contribution levels
- Handling OE customers
- Reporting to Sales Manager and District Manager
- Leading depot sales through two territory sales incharge (TSI) and one depot supervisor.
TERRITORY SALES IN CHARGE
MRF Tyres Ltd
06.2015 - 12.2017
- Handle dealer network in assigned area
- Appoint new exclusive & composite dealer in unrepresented town
- Promoting company products through dealer
- Plan dealer wise retail sales & stock; visit each dealer twice in a month
- Responsible for achieving Primary and Secondary Target
- Involved in the brand building & corporate image of the company
- Preparing Price Lists & Grids
- Maintaining MAP
- Responsible for Forecasting, OED Campaigns, Dealer Development etc
- Doing stand campaigns, petrol pump campaigns, OED campaigns
- Maintain dealer showroom as per company norms.
Education
Bachelors in Business Administration -
01.2014
12th - CBSE - Commerce
01.2011
10th - CBSE -
01.2009
Skills
- Sales and Marketing
- Business Development
- Channel Management
- Client Relationship Management
- Team Management
- Market Trend Analysis
- Lead Generation
- Customer Trend Analysis
- Sales Training
- Performance Evaluations
- Territory Management
- Key account growth
Accomplishments
- Bagged “Green Jacket Award” in 2021 & 2022 among Top Area Managers for TREK Bicycles Globally.
- Increased Market share for south zone overall by 18%.
- Exceeded targets by building, directing, and motivating a high-performing dealer sales team of 80 members.
- Accomplishment of growth from 7 crore territory into 10 crore territory per annum.
- Handling 27 dealers and maintain 80% growth from entire existing dealers from previous year.
- Increased growth of 120% of companies focus product in commercial segment.
- Generated revenues for few dealers who are doing business less than 20% from their previous financial year by adding new customers and providing after sales services for their prominent customers.
- Maintained service level and bought below the benchmark set by the company under service.
- Inaugurated 2 big franchisees, which contributed 7.2 crores per annum to the total revenue of the company.
- Displayed competitors performance and activities, comparing our brands with competitors helped to increase the market share from 24% to 41% in a span of 2 years under commercial segment.
- Appointed 12 large fleet owners to the company which was additional growth for the company which leads to increase the market share in commercial segment.
- Out of 33 products 17 products were achieved 100% on an average in the span of 2 years.
- Inaugurated 5 potential dealers in the desired territory allotted which contributed a business of 40 lakhs per month.
- Achievement of target accomplished 90% from target provided ie..33.6 crores out of 36.24 crores per annum.
- Increased dealer contribution from 17 to 22, dealership in the span of 2 years which helped to increase the market share of the company in the desired territory.
Languages
English
Hindi
Tamil
Malayalam
Personal Information
- Date of Birth: 01/13/94
- Marital Status: Married
Reading books
Rethinking success
5 AM Club
Amazing Life Secrets
Timeline
Area Sales Manager - Trek Bikes
12.2020 - 12.2023
CUSTOMER SALES & SERVICE MANAGER (Commercial) - MRF Tyres Ltd
10.2019 - 01.2020
Technical Sales Engineer - MRF Tyres Ltd
12.2017 - 09.2019
TERRITORY SALES IN CHARGE - MRF Tyres Ltd
06.2015 - 12.2017
Guru Gobind Singh Indraprastha University - Bachelors in Business Administration,
Kerala School - 12th - CBSE, Commerce
Kerala School - 10th - CBSE,
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